综合商场的经营与管理

经营与管理是综合商场经营的重要组成环节,只有做好经营与管理,进行成本控制,提高商誉,拓展经营范围,才能提高企业综合效益,求得全方位的社会信誉,获得更为广阔的商场生存和发展空间。     

建构主义理论在学生网络自主学习中的实践

以建构主义理论为依托,创建＂网络＋课堂＂教学模式,合理设计学习小组活动流程和评价体系,使网络成为学生学习成果展示的平台和课堂的延伸,教学效果明显：学生真正成为学习的主人,学习成绩明显提高,对教学模式和教学策略给予积极的肯定,特别是在培养团队意识、自学能力和自我解决问题的能力方面给予高分评价。     

Linking Order Fulfillment Performance to Referrals in Online Retailing: An Empirical Analysis

Referral management for online retailers is a strategically important activity, as referrals offer a highly cost‐effective method of customer acquisition. In fact, online customers mention referrals as the second‐most common reason for choosing to shop at a particular retailer, second only to search engine suggestions. However, while online retailers are able to improve their visibility on search engines through focused keyword insertions, they are often unable to pinpoint the drivers of referral behavior among their customers. The current research examines the relationship between two key dimensions of online retailing: order fulfillment cycle times and referral behavior. Employing a theory of customer appraisal and empirically testing the ensuing model using structural equation modeling, we find that excellent order fulfillment is instrumental in generating referrals for the online retailer, even after factoring in product quality.     

组织机构代码业务网上申报系统初探

文章从网上申报系统的演变过程入手,分析了网上申报的重要意义和作用,并就组织机构代码网上申报未来的发展趋势作了相关的预测,通过分析数据、设计技术路线初步建立了一个组织机构代码网上申报系统的模型。     

Users’ perceptions of two types of hotel reservation Web sites

Building on the technology acceptance model (TAM), this study examined users’ perceptions of reservation Web sites: hotel-owned and third-party. As an experimental study, this study tested whether a modified variant of the TAM could be used to evaluate users’ perceptions of two different channels for hotel online reservations. Perceived usefulness was a key predictor of users’ attitudes toward using hotel-owned Web sites, while perceived ease of use was a key predictor of users’ attitudes toward using third-party Web sites. Both perceived playfulness and attitudes were two key predictors of users’ intentions to use hotel reservation Web sites. However, no significant differences in users’ perceptions were found between the two types of Web sites. Overall, users had more favorable attitudes and higher intentions to revisit third-party Web sites than hotel-owned Web sites.     

Shopping enjoyment and store shopping modes: The moderating influence of chronic time pressure

The objectives of this study were to investigate: (a) whether shopping enjoyment has a differential influence on two key store shopping modes (browsing vs. bargain hunting); (b) whether the level of chronic time pressure moderates the influence of shopping enjoyment on each shopping mode; and (c) whether each of the shopping modes has a differential influence on hedonic shopping value. Data were collected from a sample of US store shoppers (n=1009). Results revealed that the influence of shopping enjoyment was much stronger on the browsing mode than on the bargain hunting mode. In turn, the browsing mode exerted a stronger influence on hedonic shopping value. Also, this study confirmed that the level of chronic time pressure significantly moderated the influence of shopping enjoyment on the browsing mode. Implications for brick-and-mortar retailers were discussed with suggestions for future research.     

北京超市购物环境面面观

本文认为,如今超市购物环境虽然得到了消费者的初步肯定,但仍存在很多问题,如有些超市服务设施不足,导购标志与卫生间、安全通道、禁烟区标志不明显,残疾人服务设施缺乏,停车难,个别超市服务不到位等。文章提出,为改善超市购物环境,应建立和完善绿色商场评估体系,制定绿色商场标准,大力推广绿色商场创建及评价工作,实行商场绿色挂牌制度;制定商场无危险、无污染、无异味、无障碍、无内急现象的“五无”绿色标准,低能耗、低空驶、低噪声的“三低”绿色标准和绿色营销、绿色包装、绿色监管、绿色服务等四项绿色管理标准。     

油浸式变压器故障在线诊断方法研究

根据各溶解气体的在线监测数据，采用灰色GM（1，1）和PNN融合技术进行在线故障诊断．先通过GM（1，1）预测模型预测未来时刻变压器中矿物绝缘油在电和热的作用下，分解产生的氢、甲烷、乙烷、乙烯及乙炔5种气体溶解浓度，并将预测结果作为概率神经网络故障诊断的输入利用PNN进行变压器故障诊断．实例表明，该方法能够诊断变压器在未来时刻的绝缘状况，并能满足工程实际需要．     

旅行社网站服务公平性对顾客行为意向的影响研究

企业坚持公平性原则,才能建立和维系与顾客的长期关系.笔者以旅行社网站的顾客为研究对象进行了一次实证研究,探讨了旅行社网站服务公平性对顾客行为意向的影响.数据分析结果表明:旅行社网站服务公平性直接影响顾客信任感和满意感,间接影响顾客的行为意向.     

P2P网络借贷平台倒闭原因的实证分析

自2013年以来,P2P网络借贷平台倒闭趋势持续蔓延。本文基于中国111个问题P2P网络借贷平台数据,探讨这些平台的地域分布、注册资本和生存时间等方面的特征,并对P2P网络借贷平台出现问题的原因进行了实证分析,研究发现：平台经营经验、地区行业竞争程度对问题平台生存时间有显著正向影响,而平台注册资本对问题平台生存时间无显著影响。