网络拍卖中后悔权之适用问题研究

我国于2014年3月15日实施的《消费者权益保护法》中增加了网络买卖中买家后悔权的条款,然而网络拍卖中能否适用后悔权的规定则是现实中亟待解决的问题。首先,网络拍卖的形式主要有委托网络拍卖与自主网络拍卖两种,网络拍卖网站主要以采用自主网络拍卖为主。网络拍卖合同与传统买卖合同在意思表示、撤销权的适用等方面存在着较大的区别,在适用买卖合同的规定时需要充分考虑其特殊性。其次,后悔权是形成权,同时具有解除权和撤回权两种特质。最后,通过比较欧盟法以及德国法上关于远距离买卖后悔权的规定,区分委托网络拍卖与自行网络拍卖两种形式来分析后悔权在我国网络拍卖中的适用。     

基于预期不确认理论和技术接受模型的网络购物顾客满意度影响因素分析

基于预期不确认理论和技术接受模型构建网络购物顾客满意度影响因素模型,将顾客满意度影响因素分为五个维度:个体创新性、顾客期望、网站特性认知、质量与服务感知和网购接受程度。通过结构方程模型方法进行验证,结果支持该模型及大多数假设,其中顾客期望、网站特性认知、质量与服务感知和网购接受程度均显著影响顾客满意度,个体创新性对顾客满意度的影响并不显著,并且网站特性认知、质量与服务感知和网购接受程度之间的假设关系得到验证。     

The Effectiveness of Two Online Persuasion Claims: Limited Product Availability and Product Popularity

Two experiments were conducted to evaluate the effectiveness of two online persuasion claims: limited product availability (e.g., only 3 items left) and product popularity (e.g., 94% of consumers bought this product after viewing this site). The popularity claim appeared to enhance quality perception, particularly among highly risk-averse consumers, and purchase intention. We attribute these findings to the quality signaling effect and the bandwagon effect of the claim. On the other hand, the limited availability claim exerted no influence: low message credibility and the lack of psychological reactance are deemed to be possible reasons for the insignificant effect of the claim.     

Senior Travelers and Airport Shopping: Deepening Repurchase Decision-making Theory

Despite the importance of the seniors market, little is known about international senior tourists' post-purchasing behaviors in the airport-shopping industry. The aims of this study were to attain a better comprehension of these customers' repurchase decision formation by employing a Theory of Repurchase Decision-making (TRD) and identify differences in the proposed theoretical framework between senior and non-senior travelers. A field survey was conducted to collect data at international airports. Results of a structural model showed that the TRD has an excellent ability to predict seniors' repurchase intentions; some variables in the model were found to have a significant mediating impact. Additionally, satisfaction was determined to play a prominent role in these decisions. Finally, findings from the test for metric invariance revealed that the proposed theoretical framework significantly differed across senior and non-senior tourist groups, verifying the moderating impact of age. Implications for both researchers and practitioners are discussed.     

论消费者对网络银行安全问题的防范

现今网络银行已走进我们的生活,消费者在购物的同时也能享受到它所带来的方便。但随着网银业务的不断发展,也带来了不少安全问题,病毒、黑客等不安全因素正威胁着消费者的账户安全。本文以网上交易为例,从消费者的权益出发,重点论述了对网络银行账户安全可能造成威胁的几个因素,并列举了如今作为消费者能够采取的多种防范措施,和所能享受到的多种安全保障服务。     

A Model of Household Grocery Shopping Behavior

The shopping trip to the grocery store is one of the most basic elements of consumer behavior. The authors seek to provide an understanding of the factors that account for variations in shopping behavior across households. They present a model of shopping behavior that assumes that households seek to minimize the travel cost associated with shopping and the cost of holding goods in inventory. As in the classic EOQ model, observed shopping behavior reflects the manner in which households balance these costs while meeting their consumption needs. A number of propositions derived from the model are tested using data on shopping trips made by households over a one-year period. The results support the model and indicate that the relationship between household characteristics and shopping behavior can be fairly complex: for some households shopping may have a recreational aspect while for others it may compete directly with wage-earning activity.     

Structural or Cultural: An Exploration into Influences on Consumers' Shopping Behavior of Country Specific Factors versus Retailing Formats

Abstract

This paper examines shoppers' behavior at regional shopping malls and neighborhood centers in two countries. Although some universal behavior patterns exist, shoppers' motivation, selection criteria and purchase behaviors were found to vary across cultures, and/or the type of shopping facilities. More importantly, the impact of the type of shopping facility on purchase and on shopping selection criteria, such as convenience, were found to be moderated by country factor, thus showing significant interactions of culture with types of shopping places.     

中小企业建站需求在线管理平台的设计与实现

中小企业网站建设项目的实施过程容易出现因需求的频繁变更而导致的尴尬局面.本需求在线管理平台是以中小企业建站项目需求的有效获取和控制为目的而研发的服务于建站双方的需求管理系统,主要用于中小企业与建站服务公司之间的需求沟通,解决了建站服务过程中项目需求频繁变更而无约束控制的问题.     

Factores determinantes de la lealtad al proveedor de servicios turísticos online

The aim of this study is to analyze the factors determining loyalty towards online tourist services supplier with a model which integrates the influence of trust in tourism websites with the conceptual framework of the Theory of Planned Behaviour (TPB). The hypotheses were tested on a sample of 305 airline travel tickets online purchasers, with the use of structural equation models. The results of the empirical study suggest that the three variables of TPB (perceived control, subjective norm and attitude) positively influence loyalty towards Internet use to purchase airline tickets. The role of trust is especially relevant as it also boosts the effect of TPB variables. Finally, a set of managerial implications are considered.     

服务补救后顾客满意驱动机制的实证研究——基于电子商务背景下对感知风险和购物经验调节效应的剖析

服务补救已得到实践界和理论界的广泛重视,然而电子商务条件下有关服务补救后顾客满意的驱动机制的研究目前却十分有限。文章率先从期望不一致性的视角探讨了服务补救措施驱动顾客满意的作用机制,并检验了其所扮演的中介角色。同时,探讨并验证了电子商务条件下的一些情境因素(感知风险)对服务补救和期望不一致性之间关系的调节作用,以及购物经验对服务补救和顾客满意之间关系的调节作用,从而弥补了现有相关研究中存在的不足。