油烟监测仪设计研究

通过研究油烟监测的技术,提出采用ARM开发硬件平台,基于wince软件平台的油烟监测系统方案,包括传感器选型、电路设计和无线传输方式等,实现油烟实时在线监测。     

浮标式流域监测仪的研究

通过研究浮标式流域监测仪的监测技术,设计了能漂浮在水面上的在线监测仪,仪器包括采样单元、检测单元、显示单元和GPRS单元,实现了高可靠性、高防水性和无线传输的流域浮标式实时在线监测。     

以网购为抓手,促进西部地区电子商务发展

我国电子商务发展极不平衡,网购的自身特点决定了网购成为西部地区电子商务发展的重要抓手,以网购为抓手四步推动电子商务发展。     

Solving the matchmaking dilemma between companies and external idea contributors

Most of the innovation management literature refers to the benefits of external knowledge. It follows then that companies invest a great deal of effort and resources in developing instruments to motivate people to submit ideas; however, external contributors are often not willing to submit their ideas because they are afraid that they will not be compensated for them afterwards. Thus, the question arises as to how companies can profit from the good ideas of external contributors without being accused of intellectual property (IP) theft in cases where it already knows about the ideas being presented. For this paper, we have taken the findings from trust research into account and discuss several practical methods for overcoming the obstacles that arise when both companies and idea contributors want to profit from ideas. Finally, we develop a trust-based intermediary model for knowledge transfer in the innovation management field.     

电子商务平台上的信息不对称、交易成本与企业机制的运用

基于交易成本理论,将电子商务平台上交易的商品分为两类——物理属性标准的商品和物理属性不标准的商品,将商品信息分为两类——物理描述信息和价格信息,研究了两类商品在两类信息上存在的信息不对称问题,并对比分析了在线交易中的市场机制和企业机制。指出:在市场机制下,信誉机制和搜索排名机制能有效缓解物理属性不标准的商品在物理描述信息上的信息不对称,但无法有效缓解物理属性标准的商品在价格信息上的信息不对称,解决物理属性标准的商品的价格信息不对称需要企业机制;在电子商务平台上部分地用企业机制代替市场机制可以减少交易成本。     

New developments in global consumer behavior and marketing strategy: Introduction to the special issue

This special issue of the Journal of Business Research features ten articles selected from the papers presented during the seventh meeting of the Royal Bank International Research Seminar which took place in Montreal (Canada), September 22–24, 2011. The papers cover topics relating to new developments in online research, acculturation/socialization research, research methodology, and marketing strategy.     

Virtual Atmosphere: The Effect of Pleasure,Arousal, and Delight on Word-of-Mouth

This study investigates the effect of virtual atmospheric cues on emotions and word-of-mouth and also analyzes the differences between the perceptions of male and female participants relative to the online environment. Questionnaires were given to students in higher education and senior university students. The main findings suggest that pleasure is the most effective emotion to lead to a positive word-of-mouth for both genders. Women are more willing to say positive words to others than men. Women are also more influenced by the delight and pleasure, whereas men are influenced only by pleasure.     

基于KANO模型的网络零售商服务质量评价

以KANO模型为基础,建立网络零售商服务质量评价体系,通过定量分析不同层次的顾客需求,找出顾客和网络零售商的接触点,识别使顾客满意的至关重要的因素,如必须质量、期望质量、魅力质量,提升网络零售商的服务质量和经营业绩。网络零售商只有保持必须质量,提升期望质量,增加魅力质量,才会在激烈的竞争不断的发展和壮大。     

自营式电商的数字化升级机理

自营式电商是传统零售自营模式基于互联网情境的拓展,然而其原有的痛点与瓶颈依然存在。探讨自营式电商如何更好地发挥商业资本职能具有理论和实践的双重意义。不同于电商发展的早期阶段,数字化为自营式电商跳出传统的盈利困境、摆脱单一的平台化转型思路、回归自营并最终驱动流通效率变革提供了广阔可能。为了揭示自营式电商如何实现数字化升级,文章首先从理论视角出发,归纳了自营式电商的本质属性和数字化作用的可能路径。而后选取了两家典型的案例企业,结合微观情境刻画了其内在机制。研究发现：利用数字技术,自营式电商可以通过强化商业资本职能提升商品经营效率,通过供应链反向整合实现流通效率与生产效率的同步改进,更能以数字化赋能的方式加速市场扩张并提升线下实体门店的运行效率。以上机理为自营式电商及其数字化零售创新提供了一定启发。