The effect of online scheduling on employees’ quality of life

Online employee scheduling has increased in popularity in recent years, especially among hourly workers who have grown up in the information age and the flexibility it provides increases their sense of job autonomy. This article reports on two studies that investigated the impact of work scheduling flexibility on employees’ personal well-being. One study collected data from current users of an online scheduling product and the other study collected information from hospitality management students who are potential future users of online scheduling software. The studies found that online scheduling helps to enhance employees’ personal well-being through satisfaction with schedule flexibility and job autonomy.     

在线购买不信任研究现状与思考

在线购买不信任已成为电子商务信任研究的子焦点之一。我们依据近年国外有关文献的调研发现,目前有关学术界对在线购买不信任的概念及其前因后项仍缺乏深入的理论和实证研究,尤其缺乏一个统一的结构合理的在线购买不信任及其与信任以及控制关系的理论框架,成为当前深化和推进有关研究必须克服的一个障碍,这使得目前人们对不信任、信任和控制以及相关概念难以进行正确的界定,使得大量的实证研究得不到有效的整合,使得不信任、信任和控制之间关系命题难以在各种管理实践领域尤其在电子商务领域得到充分和有效的运用。对中国来说,学术界对不信任以及其与信任以及控制内在逻辑关系的研究,也严重滞后于中国在线运营商和政府进行决策和开展有关工作的需要。     

网络环境下审计技术方法的探究

网络审计是多种审计程序、审计方法结合运用的综合审计。网络环境下,审计技术方法具有鲜明的信息化特征。审计数据采集技术、审计数据分析技术、检查技术、查询技术、电子签章审计技术、网络数据实时备份加密技术的应用,为进一步推动审计技术改进、提升审计质量、提高审计效率和效果,促进审计事业的健康发展提供了新的思路。     

网络柠檬问题的原因分析——网络企业的视角

较之传统市场,网络市场上的柠檬问题有其特殊的表现形式及原因。本文基于网络企业的视角,将网络柠檬问题的主要表现归纳为网络企业向消费者传递信息、网络消费者信息搜集这两个过程,并将其原因归纳为消费者的有限理性及群体内部知识水平的差异、网络经营者的机会主义行为、网络产品的SEC属性及网络自身的虚拟性等四个方面。文章最后提出了网络经营者可以采取的营销策略,这些策略主要包括充分利用网络中介的作用、声誉转移策略、促成产品属性的转换及顾客参与式的定价策略四个方面。     

Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies

e-Stores and online shopping have become important aspects of a retailer's strategy. Previous research suggests that online shoppers are fundamentally different from traditional offline shoppers. However, based on the Big Middle Theory (Levy et al. 2005), the authors believe that there are segments of online shoppers that are very similar to regular shopper groups. To determine this, online shopping motivations and e-store attribute importance measures are separately used as the basis to develop online shopper typologies. Results reveal that there are more similarities than differences among traditional and online store shoppers. However, there are a few unique shopper types present at online stores, attracted by the distinctive characteristics and attributes of the online retail environment. The findings offer interesting implications for online retail strategy.     

网上购物顾客满意度研究

随着网上购物的逐渐普及,近年来针对网上购物的相关研究越来越多。基于顾客满意度理论,提出测量指标体系,通过定量分析及实证研究,得出结论：在网上购物过程中,导航简单明了、价格、注册过程、送货过程、产品质量、交付信息的安全性、对顾客抱怨的处理等因素的重要性较高,也是影响顾客满意度的主要因素。     

Drivers of E-store Patronage Intentions: Choice Overload,Internet Shopping Anxiety,and Impulse Purchase Tendency

The dotcom era has infused a rapid increase in the usage of e-commerce in India, making online shopping the new way of retailing. This study investigates online consumers’ e-store patronage intentions, specifically modeling the ties from broad dispositional traits including choice overload, Internet shopping anxiety, and impulse purchase tendency among online shoppers. Based on the responses of 243 online shoppers, the findings suggest that consumers’ e-store patronage has a positive relationship with choice overload such that availability of larger assortments online results in a higher possibility of consumers’ patronage toward such e-tailers. Choice overload in the online context was also found to positively influence consumers’ impulse purchase tendency and showed a positive effect on Internet shopping anxiety. Furthermore, results indicate that the impulse purchase tendency of online shoppers had a significant positive effect on e-store patronage intentions, while Internet shopping anxiety was found to negatively affect the patronage intentions of shoppers.     

网络商店形象对情感反应和在线冲动性购买意愿的影响

文章对M-R模型进行调整,建立了反映网络商店形象对情感反应和在线冲动性购买意愿影响的概念模型,并利用结构方程模型对概念模型进行了验证。研究结果表明:商品形象对在线冲动性购买意愿的总体正面影响最强,其次是促销形象,沟通形象的总体正面影响最弱,订单履行形象的总体影响则是负面的;商品形象和促销形象对冲动性购买意愿有直接积极的影响,订单履行形象对冲动性购买意愿有直接负面的影响;商品、沟通和订单履行形象对顾客快乐情感有积极显著的影响,而且商品形象能积极显著地影响顾客的唤起情感;快乐和唤起两种情感反应能积极显著地影响在线冲动性购买意愿。文章根据这些发现提出了相应的营销建议,并给出了研究的局限和未来研究方向。     

电商化转型零售商的品牌权益提升机制与路径研究——基于双渠道品牌形象驱动的视角

网络零售强烈冲击下的国内传统零售业面临行业生存危机,电商化转型已经成为行业的必然发展趋势。文章通过界定电商化转型零售商及其品牌形象、品牌权益的概念,提出其“实体-网络”双渠道品牌形象结构的概念模型,并进一步构建其“双渠道品牌形象——品牌权益”驱动机制模型,以结构方程结合信度分析、效度分析等方法进行了实证分析。研究发现：电商化转型零售商的实体品牌形象各维度变量对网络品牌形象的对应维度变量都具有非常强的直接积极影响（即支撑效应）,价值维度、价格维度、供应维度的支撑效应由强至弱;实体品牌形象各维度变量对品牌权益产生明显的总积极影响（即提升效应）,价格维度、价值维度、供应维度的提升效应由强至弱,但供应维度无直接影响;网络性品牌形象各维度变量对品牌权益产生明显的直接积极影响（即提升效应）,供应维度、价格维度、价值维度的提升效应由强至弱。     

基于门限分位数回归的网上商品销量影响因素探析

网上商品销售与线下商品销售存在较大不同,为探索其消费模式,需要研究各影响因素对网上商品销量的作用机制。文章基于心理抗拒、贝勃定律、卢因人类行为理论等,对网络消费行为进行系统分析;综合运用分位数回归和门限回归方法,建立了门限分位数回归模型,揭示商品价格、商家信誉评分、商家信誉等级、保障标记数量、商品收藏人气、口碑数量和口碑分数等对销量的非线性异质影响。以受众广泛的iPad air2网上销售为研究对象,实证结果表明：提高商家的信誉等级、增加口碑数量能使高销量商家的销量更高,而保障标记数量的增加对热销有阻碍作用;在非热门商品转向热销品的过程中,增加收藏人气、增加口碑数量和一定价格范围内的提价对低销量商家的销量有促进作用。