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941.
网络海外代购对我国的影响和对策 总被引:3,自引:0,他引:3
近年来,新兴的网络海外代购行业迅猛发展,缺乏监管和规范的海外代购逐渐引起政府相关部门的重视。网络海外代购促进国际间资源的优化配置、丰富了国内百姓的消费选择、带给国内企业积极的竞争环境,但会造成国家税收损失,关税保护能力削弱,网上跨境支付可能引发多种金融风险,对国内相关企业尤其零售企业造成冲击,国内消费者和代购商也面临多种风险。解决对策是:规范行业操作标准及相关规范;构建合理完善的电子商务税收法规体系,构建网络信息时代的外汇监管体系;增强消费者风险防范及维权意识,鼓励行业转型及创新。 相似文献
942.
团购模式既填补了传统网络购物中美容、餐饮、娱乐等服务性消费较少的空白,也以其价格低廉的特点吸引了更多买家的加入。但由于缺少行业标准,缺乏规范管理,团购过程中出现了许多损害消费者利益的问题。因此建议通过建立团购市场行业标准,信用评价体系、保障金制度等方式,规范化管理网络团购市场。 相似文献
943.
在网络购物过程中,顾客会因各种产品质量问题而感到不满意,从而产生抱怨行为。基于此,文章在网络购物背景下,分析顾客抱怨行为的影响因素,通过层级回归方法,重点探讨网购认知与顾客抱怨行为的关系。研究发现网购认知与顾客抱怨行为倾向之间存在正向关系,网购认知越高,顾客抱怨行为倾向越高。并且网购认知对向卖方抱怨、私下抱怨以及向第三方机构抱怨等三类抱怨行为均存在较大影响。因此电子商务企业应加强顾客抱怨管理,提升顾客满意度。 相似文献
944.
945.
借鉴国外第三方支付经验促进我国第三方支付发展 总被引:1,自引:0,他引:1
我国第三方支付的起步较晚,虽然近年来发展较快.却也受到了信用体制不健全、监管缺失等一系列因素的制约。国外发达国家第三方支付在经过多年的探索和发展中已经日趋完善和成熟.其良好的基础设施建设、成熟的信用体系、完善的监管体制、规范的法律法规指引以及政府的积极参与等成功经验,是值得我国借鉴和学习的。 相似文献
946.
Relying on customer attribution theory and psychological contract model, we find that customers perceive a psychological contract breach more severe and experience more intense emotions when they attribute the service failure to external factors rather than internal factors (Experiment 1), and message construal level (Experiment 2) moderates the effect of psychological contract breach on the formation of their intense affective reactions. The study demonstrates that the way a firm communicates to customers about the unfulfilled promises affects their interpretation of the breach and thus the intensity of the emotional reactions. 相似文献
947.
AbstractOnline shopping is not a new marketing channel but has been growing tremendously throughout Japan. The rapid growth of Internet technology has enabled the Japanese to break away from their conservative culture and embark on different shopping experiences by shopping online. With the growing importance of online reviews to promote one’s business, Japanese online supermarkets are looking for ways to increase consumer-generated content. The purpose of this study is to investigate Japanese repeat online consumers and the antecedents that encourage them to review their shopping experiences, including the supermarket website they used and product availability in the online supermarket. It was found that online supermarkets must focus on establishing confidence with their repeat online consumers if they desire to increase the electronic word of mouth (e-WOM) of their online supermarket. Implications are discussed in relation to online supermarkets and repeat consumers’ intentions to review their online shopping experiences. 相似文献
948.
Uttam Chakraborty 《Journal of Promotion Management》2018,24(1):57-82
Consumers are using social media platform to gain and share knowledge on brands. In the virtual environment, consumers are exposed to various online reviews on brands that leave an impression of brands on the minds of the consumers. The present study combines Yale attitude change model and attribution theory to examine the effects of credible online reviews on brand equity dimensions. The present study views, through the lens of Yale attitude change model, the various factors that affect credibility evaluation of online reviews. Further, attribution theory is used as the theoretical backbone to analyze the effects of credible online reviews on brand equity dimensions and finally on purchase intention. This study uses structural equations modeling (SEM) to investigate the impact of online credible reviews on customer based brand equity (CBBE) dimensions and its consequence on consumer behavior (purchase intention). Results indicate that source and review quality are the most important factors that affect consumer's credibility evaluation of a review. Online credible reviews have more significant impact on brand awareness, perceived value and organizational associations and thus leads to consumer's purchase intention in the context of consumer electronic products in India. 相似文献
949.
Patrick Van Esch Gavin Northey Sarah Duffy Jonas Heller Magdalene Striluk 《Journal of Promotion Management》2018,24(3):332-348
ABSTRACTThe purpose of the research was to investigate when consumers concurrently select a range of retail products online, what percentage of products need country of origin (COO) identification. Moreover, will COO information seeking positively moderate the relationship between homophily and product satisfaction. Participants were recruited through an online survey platform (MTurk). The results appear to be the first to quantify the number of retail products within a basket that need some form of country of origin (COO) identification. Electronic word of mouth (eWOM, e-reviews) has become an important factor in the purchasing process for consumers. When COO information is unavailable, consumers will search online reviews to determine the COO of products. When reading the e-reviews, consumers will also evaluate the reviewer and the similarities they share. If they are not similar (low in homophily) their satisfaction with the product is low. By contrast, when homophily is high, product satisfaction is high. Specifically, as homophily increases, an individuals' need for COO information seeking has a positive moderating effect on their perceived product satisfaction. Online retailers promoting their products could benefit from sales increases due to their ability to provide COO information at a low cost, which in turn, provides ease, peace of mind and purchase satisfaction for consumers. 相似文献
950.
何登溢 《贵州财经学院学报》2018,36(2):70-77
在过去的"十二五"期间,在线教育的迅速发展,使得教育内容更多样化,教育资源分布更加公平化。我国在线教育产业快速增长,在线教育概念的上市公司越来越多。本文基于"互联网+"视角,以我国在线教育类上市公司为样本,运用成长价值估值模型方法研究了我国在线教育产业的成长前景。研究发现我国在线教育上市公司的企业价值中,成长性的价值占比非常高,我国在线教育产业未来仍将保持高速成长。 相似文献