Shopping Style Segmentation of Consumers

The World Wide Web has rapidly become an alternative means to reach customers and has attracted the attention of many businesses. Unfortunately, however, despite its growth, there is little knowledge of which consumers would be willing to switch to the new format and to what extent. Our paper is aimed at providing some insights into these questions. Specifically, we propose a model to identify segments that differ in their shopping style, i.e., in their preference for which format, or bundle of formats, they like to shop in.Our research question, and model, is similar in spirit to prior research in marketing on how consumers choose assortments. Despite this similarity, our research makes some substantive and methodological contributions to the literature. Substantively, we examine the issue of the choice of channel assortments by consumers across a variety of product categories. We believe this is an important question and one that has not been examined earlier. From a methodological point of view, our model adds to earlier work by specifying the utility of an assortment as a sum of the deterministic and stochastic components of the utilities of its members. This contrasts with previous research where only the deterministic components of the utilities of the component brands of an assortment are added and the relationships between their random components are not accounted for.We calibrate the model on data regarding the format choices of households. In order to control for potentially similar format preferences across purchases of different categories we specify the model to allow for correlation between format preferences over the choice history of each household. Our results suggest that there are four segments of consumers that differ in their preference for different types of formats.     

The Perceptions of Consumers Regarding Online Retailers’ Ethics and Their Relationship with Consumers’ General Internet Expertise and Word of Mouth: A Preliminary Analysis

Ethical concerns of Internet users continue to rise. Accordingly, several scholars have called for systematic empirical research to address these issues. This study examines the conceptualization and measurement of consumers’ perceptions regarding the ethics of online retailers (CPEOR). Also, this research represents a first step into the analysis of the relationship between CPEOR, consumers’ general Internet expertise and reported positive word of mouth (WOM). Results, from a convenience sample of 357 online shoppers, suggest that CPEOR can be operationalized as a second-order construct composed of four dimensions: security, privacy, fulfillment, and non-deception. Our findings also indicate that consumers’ general Internet expertise significantly improves CPEOR and CPEOR are strongly predictive of consumers’ WOM. Managerial and research implications are offered.     

论发展我国旅游纪念品的重要意义

旅游纪念品是特色旅游商品。发展旅游纪念品 ,对于培育新的旅游经济增长点 ,提高宏观经济效益 ;增加就地出口创汇 ;满足旅游者需求 ,形成产业资源 ;促进产业结构调整 ;发挥我国旅游资源的独特优势 ,形成优势产业都具有重要意义。     

跨境电子商务物流配送现状及发展趋势分析

本文通过对进口跨境电子商务"网购免税""直购进口"的物流配送进行分析,从境外货物采购组织、物流配送等方面进行了比较,分析了两种模式的优缺点和适用对象,指出规范物流转运流程,提高信息化程度、扩展保税物流中心的服务功能是发展方向。     

网购供应链的低碳决策模型及其应用

文章基于定量研究和典型算例,针对网购供应链的低碳运作积极性不高的问题,对网购供应链的低碳决策问题进行了分析。通过考虑网购者的低碳意识对供应链需求函数进行了改进,在此基础上,根据网购供应链是否考虑碳信息发布成本,构建了两类决策模型,最后对模型及其应用进行了分析。文章研究得出以下结论：当网购供应链的初始低碳水平高于低碳标准时,网店及其供应商进行低碳运作的积极性就高;当网购供应链的初始低碳水平低于低碳标准时,考虑碳信息发布成本进行决策更有利于提高网购者的低碳意识,从而促进网购供应链进行低碳运作;同时,在网购者的低碳意识影响下,网购供应链是否进行碳信息发布,主要是与其的初始低碳水平有关。该结论为网购供应链进行低碳运营提供了决策依据。     

The fashion‐conscious behaviours of mature female consumers

Under‐appreciation of mature consumers as a numerous and comparatively wealthy market segment has resulted in not only lost revenues for business, but also lost consumption and service opportunities for the elderly. In response to expressed needs for more research into actual and desired consumption by older consumers, this study examined the apparel and shopping preferences of mature women in America. Independent living residents were surveyed concerning fashion consciousness, fashion information sources and shopping behaviours. Young and mature consumers’ reactions to female apparel ensembles were compared. Mature subjects purchased apparel for pleasure or need, but less for conformity. Decisions were influenced more by fit and comfort than by fashion, despite suggestions that dressing stylishly was important. New fashions were encountered via catalogue illustrations, social gatherings and window displays. Subjects high in fashion consciousness had greater financial and social involvement with fashion, greater chronological‐to‐cognitive age differences and larger clothing budgets. Young and mature consumers’ responses to apparel illustrations differed significantly. As the mature market expands, attention to age‐divergent definitions of fashion (such as those based upon admiration of comfort) will determine the success of apparel businesses. Assessment of cognitive age will facilitate identification of those mature consumers most predisposed toward fashion consumption.     

基于购物网站的竞争情报分析

介绍了购物网站的概念、分类标准与发展现状,竞争情报的基本概念与网络环境下的特点。围绕购物网站竞争情报分析活动中对竞争环境、竞争对手与竞争策略的分析进行具体的展开。从电子商务角度讨论企业外部环境和自身内部环境,分析竞争对手的步骤与方法,提出适用于购物网站的竞争策略,目的是为企业掌握竞争环境和提高核心竞争力起一定的指导作用。     

浅谈AIDA模式下企业的网络广告策略

广告是传统营销的重要手段,在网络营销中广告也发挥着重要的作用。目前网络广告具有三种形式,在网络广告形式的基础上把风摩广告界多年的AIDA模式与网络广告的特点相结合制定网络营销中企业所应当采取的广告策略。     

Can consumers buy alternative foods at a big box supermarket?

ABSTRACT

While consumers in affluent countries are ever hungry for alternatives to the ‘Big-Food’ mainstream, critical scholars have raised serious questions about the meaning of ‘alternative’ food products. I explore scholarly critiques of alternative food, and argue against a binary approach that sees foods as either alternative or not alternative. Instead, I suggest the utility of taking a multifaceted, ‘family of issues’ approach that is both reflexive and materialist. The case of ethical meat is used to explore the myriad, often contradictory ideals contained within consumers’ search for alternatives to mainstream market options. Three cautionary lessons are put forward. First, the goal of producing myriad consumer alternatives is significantly hampered by the competing, and often contradictory demands of market forces. Second, the discourse of food alternatives uses a ‘win-win’ logic suggesting that consumer sacrifice or change is unnecessary; the challenge of reshaping, and even downgrading consumer expectations is a necessary, but tremendous challenge facing consumer projects for ecological and social change. Third, the search for eco-social alternatives cannot simply make consumers feel good about their purchases, but must address the material realities and limitations of niche markets, and the need for structural reform to the food system.     

审计意见收买研究综述

本文从审计意见收买概念的界定、审计意见收买的研究方法及其结论等方面对有关审计意见收买的研究文献进行了比较全面和系统的回顾,在此基础上,对审计意见收买的概念进行了拓展,提出今后可以从审计师的行为选择、审计收费和审计意见涉及的会计事项的会计准则导向等方面研究审计意见收买。