女性旅游购物研究述评

在旅游购物研究的基础上,女性旅游购物受到众多学者的青睐,从女性旅游出发,总结了国内外研究,归纳了女性旅游购物的偏好以及影响因素。     

我国网络游戏产业的特点和发展趋势

本文运用产业经济学的相关理论，分析了网络游戏产业的产业特点和发展趋势．认为发展网络游戏产业对于优化产业结构，促进产业升级．拉动相关产业发展都会产生积极的作用。     

The value of online banking to small and medium-sized enterprises: evidence from firms operating in the uae free trade zones

This study estimates the willingness to pay of small and medium-sized enterprises (SMEs) for a business online banking services. The estimation utilizes a contingent valuation method employing data from 400 SMEs in the United Arab Emirates free zones. An interval regression model is used to identify company characteristics affecting WTP. The results indicate an average WTP for online banking of $518.50 per month. Firms engaging in international trade value these services at least 10% more than those with only domestic operations. Other variables that significantly affect WTP include number of employees and the transportation cost of using traditional branch banking.     

多单位网上拍卖中的托投标分析

在独立私有价值的多单位网上英式拍卖中，诚实的竞标者能够采用对抗性的竞标策略来降低卖者参与托投标的激励，然而即使考虑了诚实竞标者对于托投标的策略性响应，托投标对于卖者而言依然是有利可图的。更为有效地阻止托投标的措施可能包括吸引更多的潜在竞标者，并限制在单次拍卖中销售的物品数量。同时考虑了卖者对于这种对抗性竞标策略的策略响应，求解了卖者的最优托投标，结论表明无论最优的托投标是唯一的还是多重的，卖者的最优策略是在开始使用低的托投标，在观察到之前的竞标信息之后通过动态调整将托投标设定到最优水平。     

证券公司电子商务的障碍研究

文章主要分析了证券电子商务的概念、国内外证券电子商务发展现状及模式以及中国证券电子商务的发展障碍,并对我国证券电子商务的发展前景做了初步探讨。     

扭亏、审计师变更与审计意见购买

本文中使用了修正的Lennox审计意见估计模型．对2001年到2003年有扭亏行为的上市公司的审计师变更和审计意见购买的关系进行了研究；并分析了变更后的审计意见同盈余管理之间的关系。研究发现：扭亏与审计师变更显著正相关；上期出具非标准无保留审计意见且本期发生事务所变更的公司不但不能实现审计意见的购买，而且有加重审计意见的趋势；盈余管理程度与审计意见的改善负相关。     

基子中国股票市场审计师变更与审计意见购买的实证分析

上市公司通过变更审计师进行审计意见购买的行为，一直受到监管部门和学术界的高度关注。本文利用1995年到2005年间中国A股上市公司审计意见和审计师变更的宏观数据，在将非标准无保留审计意见细分后，通过ARMA模型对上市公司变更审计师进行审计意见购买的潜在原因和实现情况进行Granger因果关系检验。研究结论表明：只有收到带解释说明段的保留意见、无法表示意见及否定意见才会引起上市公司变更审计师，而且，这些上市公司可以通过变更审计师实现审计意见购买。     

后疫情时代“社交+电商”模式顾客 满意度的调查分析

“社交+电商”模式近年来不断兴起,很多新兴社交软件应运而生。本文的研究中,我们将以社交电商平台顾客满意度现状为背景,结合疫情后大众消费趋势,通过文献研究、问卷调研分析顾客满意度,得到在后疫情时代顾客对社交电商平台满意度有所提升的结论,为后疫情时代“社交+电商”模式的未来发展趋势提供理论依据。     

信息互动关系有助于降低审计费用吗？——来自网络互动平台的经验证据

基于上交所“上证e互动”及深交所“互动易”网络互动平台中问答板块的爬虫数据,以2013—2018年沪深两市上市公司为样本,系统研究了上市公司与投资者信息互动对审计费用的影响。研究发现：网络互动平台上投资者提问次数、公司回答次数越多,公司回复率越高,问答间隔时间越短,上市公司信息披露程度就越高,而信息不对称程度降低,使得审计风险减小进而降低审计费用。结论可为信息互动和审计费用关系提供经验证据,推进网络互动平台信息在审计领域的研究。     

Determinants of online channel use and overall satisfaction with a relational,multichannel service provider

This study examines what drives customers' use of an online channel in a relational, multichannel environment. The authors propose a conceptual model of the determinants of online channel use and overall satisfaction with the service provider. They then conduct two large-scale studies in different service contexts to test the model. The results show that Web site design characteristics affect customer evaluations of online channel service quality and risk, which in turn drive online channel use. Customers' overall satisfaction with the service provider is determined by the service quality provided through both the online channel and the traditional channel. The results offer insights into the trade-offs that multichannel service providers face as they attempt to influence online channel use while maintaining or enhancing overall customer satisfaction. Mitzi M. Montoya-Weiss (m_mw@ncsu.edu) (Ph.D., Michigan State University) is a professor of marketing in the Department of Business Management at North Carolina State University. Her research interests include new product development and adoption, virtual teams, and knowledge management. Her research has appeared inMarketing Science, Management Science, Decision Sciences, theAcademy of Management Journal, theJournal of Product Innovation Management, and other scholarly journals. She has taught courses in marketing management, product and brand management, and management of technology. Glenn B. Voss (gvoss@ncsu.edu) (Ph.D., Texas A&M University) is an associate professor of marketing in the Department of Business Management at North Carolina State University. His research interests include relationship and services marketing, creativity and entrepreneurship, and retail pricing strategies. His research has appeared in theJournal of Marketing, Organization Science, theJournal of Retailing, Marketing Letters, theJournal of the Academy of Marketing Science, and other scholarly journal. He currently serves on the editorial review board of theJournal of the Academy of Marketing Science and has served as an ad hoc reviewer for theJournal of Marketing, theJournal of Marketing Research, theJournal of Retailing, and theJournal of Business Research. He has taught courses in marketing strategy, electronic marketing, and nonprofit management in MBA programs in the United States and Europe. Dhruv Grewal (dgrewal@babson.edu) (Ph.D., Virginia Polytechnic Institute) is the Toyota Chair in E-Commerce and Electronic Business in Babson College. His research and teaching interests focus on e-business, global marketing, value-based marketing strategies, and understanding the voice of the customer (market research). He is also co-editor of theJournal of Retailing. He has published more than 50 articles in outlets such as theJournal of Marketing, theJournal of Consumer Research, theJournal of Marketing Research, and theJournal of Retailing. He currently serves on the editorial review boards of theJournal of Marketing, theJournal of Retailing, theJournal of Public Policy & Marketing, and theJournal of Product and Brand Management.