我国网络游戏产业发展现状初探

文章从分析我国网络游戏产业的现状入手,重点剖析了网络游戏产业的盈利模式,同时对网络游戏引发的问题进行了探讨。     

基于利益细分的网上消费者研究

同传统营销一样,网络营销需要市场细分。然而在众多市场细分变量中,只有利益细分最适合网上市场细分的特点。在利益细分的基础上,可将网上消费者分为六大类,便于企业有针对性地采取营销策略。     

基于ASP的电子商务网站的设计与实现

文章介绍了ASP技术及ASP与ADO结合起来连接、访问数据库的方法,讨论了ASP环境下电子商务网站的设计及实现问题。     

试析网上证券交易侵权责任的归责原则

网上证券交易作为证券交易的一种交易形式,在给证券交易带来便利和快捷的同时,也给相应的立法和司法提出了新的需求和问题。作为网上证券交易发展历史较短的我国,随着网上证券交易的实践逐步增多,其中的民事侵权行为也开始出现,而对网上证券交易侵权责任归责原则的认识是对侵权行为认定的核心,对民事侵权的立法和司法显得尤为重要。本文对我国网上证券交易侵权责任归责原则进行探讨,以期对我国网上证券交易侵权责任的认定、民事侵权制度的完善及我国网上证券交易民事侵权的实践起到积极的推动作用。     

移动购物评价对消费者购买意愿影响的实验研究

本文基于认知需求理论和ELM理论,通过在线情境模拟实验,研究移动购物评价下,认知需求、在线评价质量和在线评价数目三个变量对消费者购买意愿的影响。结果表明：（1）当评价数目不多时,评价质量影响消费者购买意愿,评价数目不影响消费者购买意愿;（2）当评价数目不多时,评价质量与认知需求的交互效应不明显;（3）当评价数目很多时,评价质量和评价数目都会影响消费者的购买意愿;（4）当评价数目很多时,低认知需求消费者受在线消费者评价数目的影响更大,高认知需求消费者受在线消费者评价质量的影响更大。根据上述研究结果,从网络卖家的角度对移动购物评价的管理提出了相关建议。     

Identifying risk and mitigating gambling-related harm in online poker

The present paper conducts a critical analysis of the potential for gambling-related harm in relation to online poker participation, and a theoretical evaluation of current responsible gambling strategies employed to mitigate harm in online gambling and applies the evaluation of these strategies specifically to online poker gambling. Theoretically, the primary risk for harm in online poker is the rapid and continuous nature of poker provisions online, and has been demonstrated to be associated with disordered gambling behaviour, including the chasing of monetary losses. The following responsible gambling features were deemed relevant for consideration: informed player choice, voluntary self-exclusion, employee intervention, pre-commitment, in-game feedback, behavioural tracking tools, and age restriction and verification. Although current responsible gambling features are evaluated as theoretically robust, there remains a fundamental need for experimental validation of their effectiveness. Furthermore, despite online poker gamblers perceiving the responsible gambling features as valuable tools, in reality very few players regularly use available responsible gambling features. Ultimately, for the online poker gambling industry to retain market credibility and avoid substantial top-down regulation, it is imperative to demonstrate effectiveness of responsible gambling approaches, and increase customer utilisation of available harm-mitigation features.     

公平关切影响银行激励决策吗? ——基于线上农产品供应链金融的分析

以农产品电子订单质押融资为例,运用委托代理理论,分析线上农产品供应链金融业务中公平关切在银行与B2B平台间的激励契约设计中的效应问题.研究发现:公平关切能够提高B2B平台努力水平;银行激励及收益随着公平关切系数增加呈现先增加后减少的变化特征.鉴于此,银行设计激励契约时应关注B2B平台公平关切因素以提高激励效应.     

基于交易金额的在线信誉模型设计和分析

信誉模型是在线信誉体系的一个重要组成部分,本文针对现有信誉模型忽略交易金额的缺陷,结合已有的信任研究成果,构建了基于交易金额的在线信誉模型,并结合真实交易数据比较了现有模型和本模型的优劣之处,以期为在线消费提供用户信誉更全面的评估。     

Positive study on the construction of consumption online platforms in colleges ＆ universities

Currently, online shopping has become an option in people＇s daily consumption, especially for large groups of college students. Based on the practical research of consumers groups of college students, this paper analyzes the affecting factors on consumers＇ satisfaction among groups of college students, and also tests the affecting factors. Thus, the authors give their proposals on how to build the consumer online platforms in colleges and universities, and the prospects forecast on the campus online market.     

电商平台创新优势与线上线下厂商竞争

技术密集型的线上厂商（电商平台）相对劳动密集型的线下厂商（实体门店）具有业态的创新优势,能利用丰富多样的技术机会,通过提高服务水平、拓宽经营范围和降低生产成本三类创新节约消费者交易成本而抢占线下市场份额。三类创新之间存在正反馈机制：拓宽经营范围的创新可以集聚多个商品市场需求,通过需求拉动效应激励提高服务水平和降低生产成本的创新;提高服务水平和降低生产成本的创新能够通过分摊创新成本促进拓宽经营范围的创新,这又增强了线上竞争优势。本文构建的模型用比较静态方法刻画线上线下厂商在多商品市场上交叉竞争的图景,从电商平台的创新优势角度解读实体店“关店潮”的成因,也为线上线下协同创新和制定互联网产业政策提供了理论启示。