Buying behaviour of rural and urban consumers in India: the impact of packaging

This study aims to establish whether the residential background of consumers has a varying influence on their buying decisions. A survey of 1090 urban and rural respondents was carried out of which 523 were rural and 567 were urban. The gathered data were analysed by applying counts, percentages, means, and analysis of variance. Rural residents found that packaging is more helpful in buying, that better packaging contains a better product and that they are more influenced by the ease of storing a package than their urban counterparts. Ease of carriage, package weight, simplicity, transparency and similarity of packaging have comparatively less impact on purchase decisions of rural consumers than urban ones. However, rural consumers are more critical about packaging as they strongly consider that it contributes to misleading buyers and is also an environmental hazard.     

Relationship between the arrangement of shopping activities and consumer prepurchase perceptions of group package tours

Shopping is an indispensable part of a group package tour and an activity that substantially affects the travel experience and quality. However, few studies have focused on shopping-spot types and arrangements. This study examined the effects of shopping-spot types and arrangements in trip itineraries on consumer prepurchase perceptions. Survey data were collected from 282 outbound tourists in Taiwan. A 2?×?2 mixed factorial design was employed to test the hypotheses. Our main results demonstrate that a process-oriented shopping spot combined with an official tour itinerary was preferred by consumers. By contrast, a product-oriented shopping spot combined with a tourist shopping habitat was less preferred by consumers. The findings suggest strategic directions for travel managers to design package tour itineraries and conduct marketing planning. Managerial implications of this study and future research directions are discussed.     

汽车仪表板关键件的布置及人机校核方法

本文主要对仪表板的关键件包括仪表盘、遮光罩等进行布置分析,从视野、人机、防眩目等角度分析如何满足驾驶者的使用要求。     

加强法律调控 实现绿色包装

绿色包装是绿色壁垒的重要方面。环境保护的客观要求和中国加入世贸组织后的现实需要,决定了实行绿色包装是我们的必由之路。分别从绿色包装的经济特征和法律特征分析、法律调控的作用以及借鉴国外成功经验等四个方面,论证实现绿色包装的关键是加强法律调控。     

自主权与消费者旅游方式选择——一个基于效用的经济学分析框架

本文依据一般消费者行为模式的研究思路和分析方法，对适合于大多数消费者旅游行为的基本模式做了一个描述，从旅游消费者选择旅游方式的动机和自主性因素两方面入手，分析了不同旅游方式下消费者效用的获得，阐明了旅游方式中的自主权对消费者效用的影响，以及旅游消费者类型与旅游方式之间的对应关系。     

海峡两岸境外团体套装旅游趋势研究

团体套装旅游是亚洲许多国家及地区的主要海外旅游形式,本研究探索性地研究了海峡两岸境外团体套装旅游的现状和发展趋势,研究方法通过对台湾(台北)与大陆(北京)两地共30家经营境外团体套装旅游的旅行社高级管理者进行深度访谈后,通过分析得到419项类别目(台湾214项;大陆205项),归类过程信度值均超过0.8.研究结果表明,第一,海峡两岸的境外团体套装旅游发展具有相似性;第二,海峡两岸旅行社将朝"大者恒大、小者转型"的方向发展;第三,海峡两岸团体套装旅游产品的包装及营销手段将更趋向消费者导向;第四,在定价趋势上,大陆将朝"参考同业定价"与"需求导向"发展,台湾将以"低价竞争"发展,等等.本研究结果从应用价值上,可为海峡两岸经营境外团体套装的旅游管理者提供重要参考,从理论价值上,可为后续的深入研究提供系统性市场调查与分析结果.     

澳大利亚TAFE培训包及其重要作用

TAFE培训包的开发工作由澳大利亚政府根据社会经济发展的需要提出任务并配套经费，由相应领域内有资质的专业机构和行家、专家学者进行系统性开发；再由国家培训质量委员会审核批准并发布实施；TAFE培训包有利于建立统一规范的职业教育市场，有利于实现教育系统间的沟通与协调，有利于保障职业教育与培训的办学质量，有利于实现培训与就业的“无缝衔接”。     

汽车企业备件物流改善

介绍了汽车企业备件物流组织机构演变、备件工业化等领域管理模式的改善,阐述了构建备件物流能力需求预测的方法,概述了备件物流降库存等运作模式改善方法,并展望了未来物流改善的方向     

不同包装,不同包衣的康胃素片的稳定性考察

在市场出售的康胃素片中大部分是糖衣片,铝铝包装,但在温湿度较高的季节及地域,往往会发生贮存期稳定性下降的现象。为了解决这一问题,通过改变其包衣和包装,将同一底片的康胃素分别制成糖衣片和薄膜衣片,再分别用铝铝和铝塑包装后,采用加速实验法进行考察,得出用铝塑包装的薄膜衣片最稳定,为康胃素选择了一个适合的包衣及包装,并探讨了其简便性、有效性、实用性。     

论信息特点、决策与公司治理的关系

从信息的角度 ,利用委托—代理理论和信息经济学的思想分析如何通过完善公司治理机制来保证上市公司的信息披露质量 ,从而保护投资者利益。在我国上市公司大多存在国有股独大和大股东控制的情况下 ,应考虑加强治理结构的监控效能 ,构想建立以审计委员会为中心的“密集监控体系”。