The dimensions of storytelling by retail salespeople

This paper explores storytelling in retail sales to develop a more nuanced understanding of the dimensions of retail storytelling and their importance in influencing consumer behavior. A mixed-method approach is taken to first qualitatively develop understanding of the structure of storytelling in a retail context and then quantitatively test the impact of various storytelling dimensions on consumer purchase intentions. Storytelling is common in retail sales encounters and consumers perceive multiple dimensions of storytelling. Some of these dimensions – story relevance, story humor, and storytelling ability – influence consumers' consumption behavior. This research begins to establish parameters for future examination of the use of storytelling in retail selling and informs managers of specific elements of storytelling on which to focus future training efforts.     

Networks of power and networks of capital: evidence from a peripheral area of the first globalisation. The energy sector in Naples: from gas to electricity (1862–1919)

At the moment of Italian political unification, the Mezzogiorno (i.e. Southern Italy) was affected by a deep institutional change and it entered the wave of financial market openness, attracting all forms of investments from international capital markets. Naples – after having lost its previous role as the Bourbon kingdom’s capital city – enabled projects of large scale urban planning, beginning with basic public utilities. In this process, public and private lighting was chronologically the first area of interest – parallel with railway development planning – where international finance played a role. As evidence of the dynamics which brought this peripheral European area into the orbit of the first globalisation, this article addresses the complex business of energy supply in Naples – between 1862 and World War I – both from the point of view of its financial dynamics and the parallel evolution and organisational characteristics of the business actors involved. The Social Network Analysis (SNA) will support the reconstruction of the diversified and transnational businesses which the Neapolitan energy business was integrated in, at the same time giving evidence of both the bindings linking legally independent companies and the multiple relations between the actors involved. The transition from gas to electricity during this time marked the transition from weak to strong corporate ties according to the evolutionary trends both of technology and international financial markets.     

Social Distance,Respondent Cooperation and Item Nonresponse in Sex Survey

This paper examines the ways in which the number of item nonresponses is determined by social distance and/or interview rapport, with a focus on responses of “refusal” and “don’t know”, implying the respondent’s lack of willingness and ability to provide substantive responses to sensitive questions. The data analyzed were from 39 self- administered questions concerning sexual attitudes and behaviors in the 2002 Taiwan Social Change Survey for module “Family and Changing Gender Role”. Poisson Regression in 2-level Hierarchical Linear Model was employed to enhance the accuracy of the analysis of the accumulation of “don’t know” and “refusal” responses. The results showed that respondent cooperation significantly decreased the number of both “don’t know” and “refusal” replies. The decrease was not conditioned by any kind of social distance. Age and education distances have respectively negative and positive effect on the number of “don’t know” and “refusal” answers. The married–married interview produced more “don’t know” and “refusal” than other paired interview types. The larger the ethnicity distance is, the more “refusal” appears. The substantial findings imply that the effects of social-distance and rapport (respondent cooperation) on the number of item nonresponses deserve more attention in research on survey methodology. The divergent findings on gender-distance effect and marital-status effect, however, call for replication studies in the future.     

基于参与角色的虚拟价值共创分析——以“中国好声音”为例

本研究以"广虚二元价值容介态"理论为指导,在价值共创研究的基础上,对"中国好声音"的虚拟价值链进行深入的分析。研究结果表明,从虚拟价值共创的各个角色(制造方、播出方、广告赞助商、导师、学员和观众)都积极参与到以长期关系为导向的虚拟价值共创中,同时虚拟价值共创活动为共创各方创造了巨大的品牌效益。     

Do single‐stock circuit breakers provide a safety net for Canadian investors?

This study looks at the market impact of recent regulatory changes in Canada that provide for trading halts on individual stocks that experience large upside or downside movements. The focus is on all stocks traded on the Toronto Stock Exchange since the inception of the single‐stock circuit breaker rule (SSCB) in February 2012, to replace the short‐sale uptick rule. The results support pricing efficiency: material information that caused the circuit breaker is incorporated in stock prices on the day of the halt (neither overreaction nor underreaction), with no decline in market liquidity. Using trade‐by‐trade data constructed on five‐minute trading intervals, we refine the daily results, and show that shocks in realized volatility are focused in the 10‐minute trading interval surrounding the halts. While circuit breakers provide a limited safety net for investors when their stocks are subject to severe volatility, they do not allow for a quick turnaround for stocks experiencing severe price decline events.     

Does getting along matter? Tourist-tourist rapport in guided group activities

Guided group activities, where tourists consume with other tourists, are common and important. Although the tourism and services literature suggests customer-employee rapport impacts customer satisfaction, the composition and impact of tourist-tourist rapport in guided group activities have received minimal attention. We use a three-study mixed method approach to conceptualize and examine tourist-tourist rapport in guided group activities. Study 1 identifies two recognized dyadic dimensions of tourist-tourist rapport (enjoyable interaction and personal connection) and two new group-based dimensions (group attentiveness and service congruity). Study 2 (video experiment) and Study 3 (field experiment) find that enjoyable interaction and personal connection mediate the relationship between group attentiveness and service congruity with satisfaction. Thus, tourist-tourist rapport in a group context is more multidimensional and complex than previously conceptualized for customer-employee rapport and non-group contexts. Further, we find tourist-tourist rapport is a critical service factor such that high levels satisfy, while low levels dissatisfy.     

The Impact of Better‐than‐Average Bias and Relative Performance Pay on Performance Outcome Satisfaction

Drawing on equity and expectancy theories, we hypothesize that the perception of accountants about their ability to contribute relative to a peer (operationalized as the better‐than‐average [BTA] bias) negatively influences their satisfaction with the outcomes of the performance evaluation process (operationalized as performance outcome satisfaction [POS]). We hypothesize further that this negative influence is mitigated by the amount of relative performance pay. We test these hypotheses using data collected from a survey of and an experiment involving 164 entry‐level accountants. We found that in general our participants rated themselves better than the average audit professional and their immediate work associate; that is, they displayed a BTA bias. Moreover, we found that both the BTA bias and performance pay individually influenced POS; we also found a moderately significant interaction effect. In their entirety, the results indicate that the greater an entry‐level accountant believes that she or he is better than average the more likely her or his performance outcome satisfaction will fall.     

农业园区规划设计原则的研究

在农业园区规划设计过程中,规划设计原则是事先必须明确的若干游戏规则。规划方案选择与项目的设置,必须受所选择的原则之制约。对过去一些农业园区规划设计案例进行分析和总结,分别对不同类型园区（如农业观光园、农业科技园、农业产业园、农业示范园等）的规划设计原则的选择和表达,提出了一些建议。