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排序方式: 共有638条查询结果,搜索用时 31 毫秒
81.
大学生网络群体行为越来越受到社会的广泛关注。文章分析了大学生网络群体行为的表现和倾向,并着重从群体心理学的角度分析了其产生的原因,提出了对策。 相似文献
82.
网上商店成功的三件法宝 总被引:4,自引:1,他引:3
伴随网络经济的发展 ,网上商店的群体规模正在不断地发展壮大。同时 ,这种打破时空限制、方便快捷的新型购物方式已经被许多消费者接受。但是 ,经营成功的网上商店却很少。究其原因 ,在网上商店的经营中缺少三件法宝 ,即增强网上商店的粘着力、注重网上消费心理研究、树立网上商店的诚信形象。只有将这三件法宝有机地结合起来 ,溶入网上商店的经营管理之中 ,才能使网上商店真正发挥作用 ,才能为企业和个人经营者创造更多的财富。 相似文献
83.
由消费者心理过程谈房地产销售策略 总被引:3,自引:0,他引:3
人类的心理现象可分为心理过程和个性心理 ,前者包括感觉、知觉、情感、意志等活动过程 ,具有人类普遍性 ;后者主要表现为能力、气质、性格等心理因素在个性方面所表现出的差异 ,具有人之个别性。根据人们的心理过程中呈现出的一般心理活动规律 ,房地产开发商就可在营销推广过程中制定出可实施的销售策略。 相似文献
84.
ystein Herns 《The Scandinavian journal of economics》2021,123(1):216-237
I analyze how sickness‐absence behavior in Norwegian municipalities was affected by exposure to the terrorist attack in Norway in 2011. The main finding is that in municipalities from which a resident was killed in the attack, sickness absence declined by 4 percent compared with municipalities without victims. The effect is precise, stable, and persistent. The results do not seem to be driven by changing labor market composition. The effect is found also in neighboring municipalities and is larger for people close to the age of the victims. 相似文献
85.
Based on the environmental psychology theory, this research conceptualizes and investigates the dimensions of e-servicescapes, and examines how each dimension influences fitness application and wearable device users’ emotions, satisfaction, and behavioral intention to continuously work out via the technology. This study employed three waves of surveys within the United States to collect data (N = 343), and conducted a path analysis to rigorously assess the proposed paths between identified constructs. The empirical findings revealed the significant determinants of negative emotion (i.e., usability, security, customization, entertainment value, interactivity, originality of design, relevance of information, and social factors) and positive emotion (i.e., usability, customization, entertainment value, interactivity, and relevance of information). Also, satisfaction was significantly impacted by both positive emotion and negative emotion, and behavioral intention was significantly influenced by positive emotion and satisfaction. Based on these findings, this study suggests theoretical (i.e., classification of the e-servicescape dimensionality and integration of the environmental psychology theory with the two-factor theory of motivation, focusing on a digital environment) and practical implications (i.e., ways to increase levels of consumer satisfaction with the technology and intention to continuously exercise with the technology) for scholars and practitioners in the fitness and mobile application/wearable device industries. 相似文献
86.
Lohyd Terrier Peter Varga Alice Scaroni Laura Zizka 《Journal of Foodservice Business Research》2020,23(4):350-357
ABSTRACT While most consumers today feel concerned by environmental issues, the consumption of hot beverage in disposable cups remains very important. In this study, we use influence strategies related to social norms to reduce these behaviors and get consumers to consume their hot beverage in reusable cups. 14373 orders were analyzed and demonstrate that normative messages can be effective to change consumer behavior toward a more responsible choices. 相似文献
87.
ABSTRACTAttention has become an area of major interest in marketing research as a dependent or moderating variable. In this article, we argue for respondent attention as a pivotal part of any consumer psychology research protocol and highlight the risks of not incorporating realistic attention components into research design. We propose four areas where this approach can help the external validity of consumer psychology research. Our recommendations include accounting for variability in the baseline attention levels; smart use of distractions; allowing for variability in attention over the task and avoiding attention leading/assumptive questions. 相似文献
88.
Carsten Herrmann-Pillath 《Journal of Economic Methodology》2016,23(4):374-395
So far, the methodological debate about neuroeconomics rarely refers to original methodological positions in the neurosciences. I confront one of the most influential ones, the constitutive explanations or mechanism approach, with methodological claims that directly relate the economic model of choice with neuronal embodiments, represented by Glimcher’s influential work. Constitutive explanations are composite and non-reductionist, therefore allow for recognizing complex causal interactions between basal neuronal phenomena and cognitive structures, also involving external symbolic media. I demonstrate the power of this methodology in discussing the example of money, which Glimcher posits as one of the most important research tasks in further developing neuroeconomics. Whereas Glimcher justifies neuroscientific reductionism by presenting an evolutionary rationale for deploying formal economic models on particular modules enabling choice, the case of money reveals the need for mechanistic explanations that include a substantial role for cultural evolution, though recognizing causal interactions with basal neuronal mechanisms. 相似文献
89.
任何企业要想发展壮大,产品的生产必须能满足消费者的某种需求,产品的销售必须能迎合消费者的消费心理,只有这样,企业才能拥有众多的消费者,成功地占领市场。通路是指促使产品或服务顺利地被使用或消费的一整套相互依存的组织。食品的通路策略解决的是商品流的问题,目的是排除影响消费者购买的风险心理,将产品以最短的时间、最少的费用、最合理的途径从生产者手中转移到消费者手中,以提高产品的竞争力。 相似文献
90.
于建业 《安徽工业大学学报(社会科学版)》2005,22(5):141-142
采用实验组、对照组前后测对比方法,研究勤工助学对贫困大学生职业心理的影响。上岗前,实验组与对照组不存在显著差异;但上岗3个月后,存在显著差异。勤工助学是改变贫困大学生职业心理的有效手段。 相似文献