The importance of origin as a quality attribute for beef: results from a Scottish consumer survey

Perception of country of origin and purchasing habits for beef were examined for urban and rural Scottish consumers. Origin was identified as being as important as intrinsic quality cues of colour and leanness, with rural consumers giving more weight to origin than urban ones. Most consumers interpreted ‘Scotch Beef’ and ‘British Meat’ label logos as evidence that the beef animals were ‘born, raised and slaughtered in Scotland or Britain’ respectively. The logos were taken as indicators of quality and safety. Both urban and rural respondents had higher agreement levels with Scotch beef as a safer, higher quality and more expensive commodity than British meat. Rural consumers made more use of butcher shops for purchase, but both groups sought butcher beef for quality reasons and supermarket sources because of convenience.     

Consumers’ avoidance of information on red meat risks: information exposure effects on attitudes and perceived knowledge

In accordance with cognitive dissonance theory, individuals generally avoid information that is not consistent with their cognitions, to avoid psychological discomfort associated with tensions arising from contradictory beliefs. Information avoidance may thus make risk communication less successful. To address this, we presented information on red meat risks to red meat consumers. To explore information exposure effects, attitudes toward red meat and perceived knowledge of red meat risks were measured before, immediately after, and two weeks after exposure. We expected information avoidance of red meat risks to be: positively related to (1) study discontentment; and (2) positive attitudes toward red meat; and negatively related to (3) information seeking on red meat risks; and (4) systematic and heuristic processing of information. In addition, following exposure to the risk information, we expected that (5) individuals who scored high in avoidance of red meat risks information to change their attitudes and perceived risk knowledge less than individuals who scored low in avoidance. Results were in line with the first three expectations. Support for the fourth was partial insofar as this was only confirmed regarding systematic processing. The final prediction was not confirmed; individuals who scored high in avoidance decreased the positivity of their attitudes and increased their perceived knowledge in a similar fashion to those who scored low in avoidance. These changes stood over the two-week follow-up period. Results are discussed in accordance with cognitive dissonance theory, with the possible use of suppression strategies, and with the corresponding implications for risk communication practice.     

Consumer Perceptions,Concerns, and Purchasing Practices of Rabbit Meat in Hungary

Nationwide consumer research was conducted in 2014 on consumer perceptions, purchasing practices, and consumption of rabbit meat. The questionnaire revealed that respondents basically found rabbit meat healthy; however, better knowledge of positive physiological effects would lead to increased consumption. Transforming public awareness may also include the criticism of housing systems suspected to be “humanitarian.” The experiment-proven conditions, in which—in contrast to human empathy and preconceptions—rabbits indeed feed well and are “happy,” should be presented to the public.     

Segmentation of Malaysian shoppers by store choice behaviour in their purchase of fresh meat and fresh produce

Differences in retail store choice behaviour are examined for the purchase of fresh meat and fresh fruit and vegetables in Malaysia. In purchasing fresh meat, cluster analysis identified two groups of respondents who purchased the majority of the fresh meat they consumed from either modern retail stores or the traditional market. However, with regard to the purchase of fresh fruit and vegetables, cluster analysis identified three groups of respondents (modern retail shoppers, transient shoppers and traditional market shoppers). Although the clusters were labelled using similar terms, several similarities and differences were identified in the respective clusters for each food item. The findings indicate that store choice preference was based on the food product that the consumer intended to purchase.     

利用泉州红色资源加强泉州高校“90后”大学生爱国主义教育调查研究

泉州红色资源分布广泛,数量较多;教育意义典型,示范性强;教育手段可感可知,便于学生接受,非常适合对"90后"大学生进行爱国主义教育。而通过调查显示,泉州在对"90"后大学生进行爱国主义教育时,对红色资源的利用情况并不乐观。为此,应加强泉州红色资源教育技术载体的开发与推广;挖掘泉州红色资源独特的精神内涵,引导学生结合自身实际,将爱国主义精神具体化;结合泉州红色爱国主义教育基地开展第二课堂活动;开展以"爱国主义"为主题的校园文化系列活动。     

大竹巴山红香椿发展探讨

大竹县有500多年栽培巴山红香椿的历史。县政府联合林业部门积极的促进巴山红香椿的种植与推广，不仅仅改善了宣传推广形式，扩大了巴山红香椿的影响范围，用灵活的种植服务形式提高了农户的积极性，还通过科学规划，合理布局，对巴山红香椿的种苗质量进行严格把关，从总体上提高了造林成效。从大竹县促进巴山红香椿的实际入手，分析了大竹县红香椿经济发展现状，并对其在发展过程中所采取的策略进行了解读，提出再发展建议。     

浅谈网络环境下的语文教学

研究网络对语文学科的重要辅助作用,通过网络平台使语文课堂教学更为丰富。更新语文课堂的内涵,延伸语文教学的魅力。     

论公路建筑红线控制区在路政管理工作中的难点及对策

建筑红线控制是路政管理部门按照公路管理法律法规的规定,严格禁止任何单位和个人在建筑红线范围以内建盖建筑物、地面构筑物的管理过程。文章重点分析了建筑红线控制的难点和存在的问题,并提出相应对策。     

高温多雨条件下红层公路边坡稳定性分析

红层具有特殊的工程地质特性,特别是在高温多雨的环境下更易发生地质灾害。在对国道G213的灾害调查过程中发现,多处开挖地段都发生了不同规模的灾害。文章主要讨论了高温多雨条件下红层边坡的稳定性问题。