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31.
《Journal of Promotion Management》2013,19(1-2):163-180
Abstract In order to promote web sales, companies conducting electronic commerce are constantly seeking viable and efficient ways to increase web traffic. One approach is to build consumers' trust, and ultimately to increase web sales. Many business-to-consumer online merchants follow this approach and display trust-promoting seals on their websites. However, whether these seals really fulfill the tasks they have promised has remained unexplored. This study empirically examines the influence of trust-promoting seals on consumers' online purchasing decisions. The results show that the trust-promoting seals are generally effective in promoting web sales, and some seals enhance promotion better than others. 相似文献
32.
Recent studies of innovation diffusion have investigated cross-country heterogeneity, but implicitly assumed within-country homogeneity. As such, these studies potentially overlook within-country variations in diffusion patterns, which may be even more important to marketing managers and researchers alike. The current paper is concerned with such intra-country variations using one of many possible a priori segmentation schemes, namely geographic segmentation. It empirically demonstrates that when substantial regional variations in diffusion patterns occur, taking account of these regional differences improves both short- and long-term forecasting under certain conditions. Regional differences in diffusion patterns also provide some important normative implications. 相似文献
33.
Jack Cadeaux Larry Yee 《International Review of Retail, Distribution & Consumer Research》2013,23(5):537-552
This study develops and tests a model of how category assortment, category stock level and within-category stock allocation decisions might affect category sales and stock turnover and reflect category-varying levels of sales heterogeneity and sales volatility. In doing so, it addresses recent calls to consider multiple dimensions of assortment planning. It uses the cash-and-carry wholesaling setting to isolate non-space-related assortment planning and performance variables otherwise difficult to treat in a conventional retailing (e.g. supermarket) context. It develops a structural equation model of how category sales volatility and heterogeneity, as antecedents, might influence both category assortments and stock allocations and thus, in turn, influence category performance. 相似文献
34.
As airlines have shifted to decommission policies, selling cruise products has become a growing trend in the travel industry. However, few studies have discussed this issue or proposed strategies to help improve sales for travel agencies. The purpose of this study is to address this problem, using the novel method of hybrid multiple criteria decision making, including decision making trial and evaluation laboratory (DEMATEL), the DEMATEL-based analytic network process and VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje), to present optimal improvement models, which are superior in identifying both an influential network and a priority sequence of dimensions/criteria related to selling cruises. The findings provide useful schemes for decision makers according to the priorities of influential weightings from high to low or the sequence of gap values to aspired level from low to high. 相似文献
35.
《Journal of Global Marketing》2013,26(3):7-28
While numerous studies have been conducted on environmental factors in international marketing, few have dealt directly with the effect of political events on foreign direct investment in marketing (FDIM). This paper examines the relationship between political events and FDIM by a pooled time-series (21 Years) and cross-sectional (26 countries) model. The results of this study indicate that both inter-nation and intra-nation conflictive and cooperative political events affect FDIM in a negative and positive way. The study also found a difference in the extent to which the political events affect FDIM in developed countries and in less developed countries. 相似文献
36.
对我国蛇类养殖业中"以贩代养"现象的探讨 总被引:2,自引:0,他引:2
我国食用经济蛇类养殖业中存在的“以贩代养”的现象是一种伪养殖行为,分析了产生原因,从完善管理机构和管理制度两方面入手。提出了管理对策。 相似文献
37.
以福建省安溪县茶农问卷调查数据为基础,利用二项Logistic模型对茶农选择茶叶销售渠道的影响因素进行计量分析。研究表明,茶农户主特征的年龄对茶农选择渠道的影响不显著;茶农户主是否是村干部对茶农自家开茶叶店有显著影响;茶农是否参加茶业合作组织对茶农选择茶业合作组织影响显著;茶叶收入占家庭收入的比重0~25%、26%~50%对茶农自家开茶叶店有显著影响,51%~75%对茶农选择茶叶经销商影响显著;农户到最近茶叶交易市场的距离≤3 km,对茶农选择茶叶经销商和茶叶批发市场这2个渠道影响显著。 相似文献
38.
This study is an attempt to develop a scale to measure expectations of buyer–seller working relationships on a cross-cultural basis in the hospitality industry. The focus is on North American and Asian hotel salespeople. The scale development drew from previous research in guanxi relationships, purchasing, and selling strategies. While the results did not support a reliable unidimensional scale that could distinguish between transactional and collaborative working relationships, the methodology did create a framework for further scale development. 相似文献
39.
《International Business Review》2019,28(4):766-784
In mergers and acquisitions, the acquiring firm must combine two firms’ resources and capabilities so that the outcome yields value. In individual firms, the marketing & sales, and R&D functions have typically developed intertwined and complex relationships over time. These multifaceted dependencies may obscure the integration of the firms and their functions. In order to reveal to what extent cross-functional relationships determine the success or failure of an acquisitions, we have made one of the first attempts to study merging firms’ function-specific capabilities, underlying microfoundations, and their cross-functional relationships during the integration process—instead of focusing on acquisition capabilities as such. We use longitudinal data from two cross-border acquisitions between US and Finnish SMEs. Our results indicate that major differences between merging firms’ cross-functional microfoundations—that is, their structures, processes, routines, and skills—might either enforce or erode the seemingly promising synergies at the product and market levels, depending on managerial awareness of their nature. 相似文献
40.
This study uses the Wine Self-Confidence Scale (WSCS) with a sample of 297 customers of ABC Fine Wine and Spirits, a Florida-based retailer, to examine aspects of self-confidence in wine purchasing. The results indicate that two knowledge-based self-confidence factors (information knowledge and persuasion knowledge) were predominant for these consumers. The study showed strong support for the WSCS, which was developed as a measure of self-confidence in wine buying by Olsen, Thompson, and Clarke (2003) and how these relate to reliance on personal experience. 相似文献