An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer

This study gives an insight into the retailer's capability of managing sales promotion by examining the sales promotion programs offered by Hong Kong cosmetic and toiletry retailers and the consumers’ preferences. The results indicate that instant-reward programs are popular among retailers and preferred by consumers. The results also show that the preferences for sales promotion programs are dependent upon consumers’ demographic and sociocultural characteristics. Implications for advertisers designing and communicating sales promotions are offered.     

The Impact of Personality Variables,Prior Experience,and Training on Sales Agents' Internet Utilization and Performance

ABSTRACT

Emerging literature on the impact of the Internet on business-to-business (B2B) marketing has primarily focused on examining this issue from the perspective of manufacturers and buyers. This study focuses on the sales agent, a third prominent actor in B2B markets, and tests a conceptual model that relates a sales agent's personality, demographic, and user-situational constructs to that sales agent's Internet utilization for selling activities. Further, the model tested in this study relates a sales agent's Internet utilization to perceived sales performance. Findings in this study indicate that internal locus of control, learning orientation, and sales related Internet training relate positively to a sales agent's Internet utilization, and that a sales agent's age relates negatively to Internet utilization. Further, the results support a positive relationship between a sales agent's Internet utilization and sales performance. This study emphasizes that the Internet can be a productive tool for sales agents. The implications of the results of this study for sales agents with respect to training and recruitment are discussed and avenues for future research are suggested.     

The impact of a gasoline crisis on retail sales

The gasoline crises of the 1970s demonstrated the need for including gasoline prices and gasoline shortages in models explaining retail sales. In this article, a model is constructed that incorporates the aforementioned variables, other variables, and a lagged sales figure as independent variable. The results indicate a high degree of explanatory power in predicting retail sales for a specialty store chain with a preponderance of their stores in large regional malls that sell a product which lends itself to unplanned purchase behaviour.     

大型煤炭企业跨区域销售管控模式研究

随着国家大力推进煤炭资源整合,形成了许多跨区域管理经营的大型煤炭企业,现有的销售管理模式已经不能满足大型煤炭企业跨区域销售管理工作的需要。综合分析了煤炭企业现有的3种销售管控模式的优缺点和应用于跨区域销售管控存在的问题,提出了融合信息化技术的煤炭销售集中管控模式,并从5个方面阐述了此种管控模式的优势。     

From the Eyes of an Exhibitor

Abstract

Conferences and conventions often depend on event/convention planners to produce spectacular tradeshows to support their programs. A study which focused on exhibitor needs and the perceived benefits of participation was conducted during the winter of 1999 at an International Arts Convention in the eastern United States. Exhibitors' interests in convention participation fell into four primary areas: making contacts, gaining information, gaining visibility, and booking/selling a product or service. Understanding the areas of importance to exhibitors and the services/products that are necessary for them to achieve success can go a long way toward providing a meaningful experience and an avenue for communication for both convention exhibitors and planners.     

HEDONIC PRICE INDEXES FOR RESIDENTIAL HOUSING: A SURVEY,EVALUATION AND TAXONOMY

Every house is different. It is important that house price indexes take account of these quality differences. Hedonic methods which express house prices as a function of a vector of characteristics (such as number of bedrooms and bathrooms, land area and location) are particularly useful for this purpose. I consider here some developments in the hedonic methodology, as it is applied in a housing context, that have occurred in the last three decades. A number of hedonic house price indexes are now available. However, it is often difficult to see how these indexes relate to each other. For this reason I attempt to impose some structure on the literature by developing a taxonomy of hedonic indexes, and then show how existing indexes fit into this taxonomy. Also discussed are some promising areas for future research in the hedonic field. In particular, greater use needs to be made of spatial econometric and nonparametric methods to exploit the increased availability of geospatial data. The main criticisms of the hedonic approach are evaluated and compared with those of the repeat‐sales and stratified median methods. The overall conclusion is that the advantages of the hedonic approach outweigh its disadvantages.     

Expectations of Working Relationships in International Buyer–Seller Relationships: Development of a Relationship Continuum Scale

This study is an attempt to develop a scale to measure expectations of buyer–seller working relationships on a cross-cultural basis in the hospitality industry. The focus is on North American and Asian hotel salespeople. The scale development drew from previous research in guanxi relationships, purchasing, and selling strategies. While the results did not support a reliable unidimensional scale that could distinguish between transactional and collaborative working relationships, the methodology did create a framework for further scale development.     

网上商品热销的影响因素探析——基于分位数回归的实证研究

本研究从网上销售的影响因素出发,采用搜索程序获取了淘宝网的4059个货架1周的销售数据,通过分位数回归方法对不同热门程度产品的价格、信誉、保障标记以及口碑的需求弹性进行了实证分析。研究结果表明,随着产品热门程度的提高,信誉的需求弹性不断增强,而价格、保障标记以及口碑的需求弹性却不断减弱。由此表明,产品的价格降低,保障标记级别和口碑的提升都能使销售趋于分散,而提高商家的信誉却能加速销售向热门产品集中,使得"热门更热"。     

The Effect of Political Events on Foreign Direct Investment in Marketing

While numerous studies have been conducted on environmental factors in international marketing, few have dealt directly with the effect of political events on foreign direct investment in marketing (FDIM). This paper examines the relationship between political events and FDIM by a pooled time-series (21 Years) and cross-sectional (26 countries) model. The results of this study indicate that both inter-nation and intra-nation conflictive and cooperative political events affect FDIM in a negative and positive way. The study also found a difference in the extent to which the political events affect FDIM in developed countries and in less developed countries.     

试论买卖合同信用证条款中双方的法律关系

本文认为：买方申请银行开立信用证是卖方履行交货义务的前提条件;当卖方未能按期申请开立信用证时,如构成重大违约,卖方可解除合同,如属轻微违约,卖方应首先规定宽限期让其履行开证义务,如买方仍不开证．卖方才有权解除合同;关于买方开证与其货款责任的关系,应坚持“有条件付款说”,在信用证有效期内买方的贷款责任暂时中止,如卖方未能利用信用证以取得货款,则应区别卖方对此是否有过错,适用不同的法律 规则。