基于主成分分析法的员工工作满意度分析

针对A企业的员工工作满意度进行了问卷调查,并运用统计学的主成分分析法和层次分析法对问卷回收的相关数据进行分析。结果表明:①A企业员工对其个人发展前景感到满意的比重高于对企业发展前景、工作环境以及收入分配感到满意的比重;②A企业员工对工作感到基本满意的比重只有一半左右。这说明A企业在创造更好的工作条件来提高员工的满意度方面还有很长的路要走。     

基于复杂多响应相关性的稳健性优化设计

本文对目前复杂多响应问题中,响应间相关性复杂问题的稳健性优化设计方法进行了分析和总结,考察了2种复杂多响应的稳健优化技术,比较了各种方法的特点同时又考虑了稳健性满意度函数法,并对其进行了优化。研究结果表明,最优化稳健性满意度函数法能够很好的平衡复杂多响应中的优化与稳健性的问题,可以很好的解决现代工业产品中只考虑最优化忽略稳定性而导致"召回门"不断的问题。     

研究生教学质量学生满意度调查研究

目的:编制中国政法大学法庭科学方向硕士研究生培养教学质量信息调查表,为提高法庭科学方向硕士教学质量提供参考。方法:对该专业53名硕士研究生进行问卷调查。应用spss13.0录入数据后进行统计,分别从性别、年级、有无工作经验等层面对法庭科学方向研究生教学质量学生满意度进行剖析。结果:目前法庭科学专业方向硕士的教学质量学生满意度总体处于"一般"与"比较满意"之间。结论:中国政法大学法庭科学方向硕士培养教育教学质量信息调查表信度较高,可以为提高法庭科学方向硕士教学培养质量提供参考依据。     

旅游服务质量满意度影响因子的区域差异研究——安徽三大旅游板块的比较分析

旅游者体验质量的好坏不仅影响旅游者对旅游目的地的态度,而且会影响区域旅游开发的成功与否,了解不同区域影响旅客目的地服务质量满意感的主要因子显得尤为重要。本文以安徽省三大旅游板块游客服务质量满意度为对象,运用访谈和游客问卷调查获得第一手数据资料,结合因子分析和逐步回归法对数据进行统计分析。结果表明,皖南国际文化旅游区对满意度影响最为显著的是内外交通、其次是导游服务、旅游景区、旅游餐饮、门票价格和旅游购物;大合肥经济圈旅游区对满意度影响最为显著的是旅游餐饮,其次是门票价格、景区环境及基础设施、导游服务、内外交通、标识与信息服务及旅游购物;皖北旅游区对满意度影响最为显著的是景区服务环境及基础设施,其次是门票价格。     

员工工作满意度、工作行为与组织承诺关系述评

员工工作满意度与组织承诺是研究员工工作行为的理论基础。根据已有的研究提出假设:员工工作满意度与员工组织公民行为正相关,与离职行为负相关;组织承诺与员工组织公民行为及角色内行为正相关,与离职行为负相关;员工工作满意度与组织承诺正相关;组织承诺在员工工作满意度对员工工作行为的影响中起着中介作用。     

Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention

Despite increasing awareness of the importance of customer behaviors in service delivery, understanding consequences relating to employees receives little attention. Therefore, using data from a large electronic firm relating to customers, employees, and managers, this study examines the effects of customer participation and citizenship behavior on employee performance, satisfaction and commitment, as well as indirect effects on turnover intention. Furthermore, the study examines how similarity and likeability moderate the effects of customer participation and citizenship behavior on employee satisfaction. The study also includes a laboratory experiment and provides further support for causal direction. The article discusses marketing implications of the results.     

旅游者参与、服务质量、消费情感对旅游者忠诚影响

旅游者参与是旅游者重要需求,通过参与达到正面的情感体验;在激烈的市场竞争中,实现旅游者忠诚是旅游地重要目标,因此对旅游者参与及相关变量对旅游者忠诚的影响研究具有重要意义。文章构建了旅游者参与对旅游者忠诚影响的整合模型,并提出若干研究假设。通过对武夷山观光旅游者调查获取基础数据,实证了旅游者参与、服务质量、消费情感、旅游者满意等变量的相互关系及其对旅游者忠诚的影响。研究发现,旅游者参与对服务质量、正面消费情感、旅游者满意具有显著直接正向影响,对负面消费情感具有显著直接负向影响,并通过服务质量、消费情感、旅游者满意三个中介变量对旅游者忠诚产生间接影响;服务质量通过旅游者满意对旅游者忠诚产生产生间接影响;消费情感对旅游者忠诚既产生直接影响,又通过旅游者满意对其产生间接影响;旅游者满意是旅游者忠诚的直接前因变量。最后指出研究局限及未来研究方向。     

Beyond the technology adoption: Technology readiness effects on post-adoption behavior

Technology readiness (TR) refers to people's propensity to embrace and use new technologies. Nowadays, the proliferation of technology-based products and services brings consumers not only benefits but also frustration over ineffective use of products and services. A key factor, therefore, in the diffusion and success of these products and services is how well-prepared consumers are for new technologies. Although some studies examine the relationships between TR and technology adoption, the long-term survival and substantial success of firms rely on the continued use of such technology rather than first use. This study focuses on post-adoption behavior and investigates how TR affects the continued use intention of new technology. Specifically, the study classifies usage behavior into the usage rate of basic functions, the usage rate of innovative functions, and the variety of use of innovative functions. The article then, examines how each dimension (optimism, innovativeness, discomfort and insecurity) of TR influences consumer usage patterns, and how usage patterns affect repurchase intention through consumer satisfaction. The empirical results from IPTV users in Korea show that each dimension of TR has a significantly different influence on usage patterns. The findings show that usage patterns, particularly the use of innovative functions, have a significantly positive impact on consumer satisfaction and repurchase intention. Finally, the article suggests several managerial implications and directions for further studies.     

Measurement of organizational investments in social capital: The service employee perspective

This paper describes the development and validation of a measure of organizational investments in social capital (OISC). The scale development process is carried out over three stages (item generation, scale purification, scale validation), with two separate data collection phases involving a total of 735 working adults from multiple and diverse service-related workplace settings. As such, the data provide evidence for the face, content, discriminant, convergent and nomological validity, dimensionality and reliability of the OISC measure. The OISC measure is a concise, unidimensional scale that has the potential for significant usage in the development and testing of theory, as well as practical application in retail and other service provision contexts.     

顾客满意和顾客信任的关系及对细分市场的影响——以聚类回归方法对高尔夫市场的细分研究为例

在顾客满意与顾客信任的相关关系方面,目前国内外许多学者都有不同的研究和看法。对于不同的消费者,顾客满意对顾客信任具有不同的影响,从而也为企业带来不一样的价值和利润。