The realistic preview may not yield career satisfaction

Based on 155 completed surveys from hospitality management alumni from three mid-Atlantic 4-year programs, this study suggests that a realistic preview of the industry gained in an experiential learning component may not, alone, be the key to early career satisfaction. While graduates reportedly believe they understand the expectations of the industry, they are expressing dissatisfaction in their first career positions. For human resource professionals, this study would indicate that special attention should be directed to the first-position college graduate, as 23% of respondents in this study reported leaving the industry altogether after the first management position.     

The managerial implications of an analysis of tourist profiles and international hotel employee service attitude

Numerous studies indicate that customer satisfaction is closely related to hotel employees’ service attitude, and that distinct segments of a target tourist market require distinct customer service emphases. The enclosed study finds, for example, that Taiwanese tourists generally appreciate friendliness and enthusiasm, Japanese tourists admire courteousness and propriety, and American tourists value immediacy and efficiency. Marketers and personnel managers are therefore well advised to develop training strategies emphasizing empathy, gracious problem solving, and prompt individual attention for Taiwanese, Japanese, and American tourists, respectively. Importance–performance analysis (IPA) can be used to identify crucial aspects of appropriate service and recommend managerial strategies to support their implementation.     

历史街区型购物场所顾客满意度研究——广州状元坊案例

尽管顾客满意度研究在相关领域已是一个研究颇久的话题,但在历史街区相关研究中鲜有涉及.本研究结合历史街区型商业街(广州状元坊)的特点,对ACSI(美国顾客满意度指数)模型加以引中和改进,构建新的适合商业街的顾客满意度评价体系,并通过问卷数据收集,采用李克特量表法,定量化地对状元坊的顾客满意度进行了实证研究.研究结论显示,顾客对状元坊的总体满意度一般;环境质量感知普遍较差,商品价格和商品种类满意度较高;学生是状元坊的主要消费群体;而区位优势、特有消费群体与准确的市场定位对状元坊顾客重游率具有决定作用.研究对拓展国内目前还比较薄弱的历史街区型商业街满意度研究有积极意义,研究结论可为商业街可持续发展提供指导作用.     

基于员工满意度的物流企业人力资源管理研究

在人力资源理论研究的基础上,分析了影响物流员工工作满意度的主要因素,并结合实际案例,探讨了当前物流企业员工工作满意度的现状,在此基础上寻求提高员工满意度的人力资源管理途径。     

我国国际展会专业观众满意度影响因素分析

基于国外顾客满意度研究理论和模型,结合会展行业特征,构建我国国际展会专业观众满意度影响因素模型.运用结构方程模型(SEM),利用SPSS和AMOS软件,定量分析其主要影响因素.研究表明:组展商营销服务水平对专业观众满意度影响最大,其次是展会现场管理水平和展会硬件设施条件;展会品牌、组展商品牌及接待服务水平影响较小.不过它们均通过影响专业观众的感知价值间接作用于满意度.最后,提出三点启示和建议.     

乡村振兴战略背景下村民乡村聚落空间重构意愿的影响因素研究——基于9169份调查问卷分析

[目的]乡村聚落空间重构是乡村振兴战略背景下乡村分类推进的必然结果,是助力乡村转型发展的有力举措。[方法]文章基于S省M市1 086个村庄9 169份村民调查问卷数据,运用多元Logistic模型对村民的乡村聚落空间重构意愿进行了深入分析。[结果]（1）研究区村民对村庄现状满意度总体表现为“满意”,治理有效、生态宜居和产业兴旺满意度较高,而生活富裕和乡风文明的满意度相对较低;（2）村民内调型聚落空间重构意愿>外迁型聚落空间重构意愿>不进行空间重构的意愿,其中内调型聚落空间重构是乡村振兴分类发展的重点方向;（3）男性村民外迁型空间重构意愿更强,村民年龄越大则内调型空间重构意愿越明显,学历越高则外迁型空间重构意愿越强烈,而家庭经济收入来源为务农的农户更倾向内调型空间重构;（4）提升“产业兴旺”满意度会显著提高村民内调型空间重构意愿,提高“生态宜居”满意度会显著降低村民的空间重构意愿,这是乡村聚落空间重构的两个重要影响因素。[结论]乡村聚落空间重构要充分尊重村民意愿,避免一刀切的政策安排、一种模式的重构标准和一次性的重构设计。     

The impacts of student and life satisfaction on tourism students’ perceived sense of belonging

This study explores how tourism students’ satisfaction with their lives and academics affect their sense of belonging within their school communities. The primary supporting research was conducted using a questionnaire, which 285 students in Akdeniz University’s Faculty of Tourism answered. The mean scores of the two scales (life satisfaction and sense of belonging) and the dimensions of student satisfaction were used to conduct multiple regression analysis. The results suggest that two aspects of student life (teaching staff and school management vs. student support and counseling) and life satisfaction had a direct correlation with students’ sense of belonging.     

B2C网购环境下的顾客满意度与顾客忠诚度研究

通过对广州市各个高校共342位同学的实地和网上问卷调查,考察了B2C网购环境下的顾客信任在顾客满意度对顾客忠诚度之间关系的中介作用以及性别差异对该关系的调节效应。研究结果显示,在B2C网购环境下：顾客满意度对顾客忠诚有正向影响;顾客信任在顾客满意度与顾客忠诚的关系中具有中介作用;性别差异在顾客满意度与顾客忠诚度的关系中没有调节效应。     

基于资源环境约束下的休闲观光农业园游客满意度研究——以北戴河集发农业园为例

文章基于资源环境的约束,以北戴河集发休闲农业观光园为例,针对影响客户满意度的问题运用问卷调查法,即发放、搜集、收回和整理问卷,进行调查并数理统计。其中,高达95.8%问卷回收率,保障了问题研究所用数据的科学性、规范性和客观性。基于国、内外游客满意度的研究现状,在前人游客满意度分析模型研究基础上,根据实际所得数据建立了休闲农业观光园游客满意度分析模型——因子模型。因子模型是利用加权平均法计算权重函数的权重值,得到客户满意度的指标权重,对实际所得数据按照上述步骤处理,运用因子模型计算得到客户处于中等满意度的结论。该研究对因子模型进行了检验,证明了模型的有效性,提出了当前休闲农业发展的短板和需要提高的方面,为以后休闲农业的发展提供了侧重方向。     

可持续生计视角下易地搬迁精准扶贫效果评价

易地搬迁是我国实施精准扶贫政策的重要手段之一。以湖北省十堰市龙韵村115户搬迁农户为研究对象,对其搬迁前后的生计资本、生计策略以及生计结果分别进行对比,分析政策实施对搬迁农户生计的改善情况,并通过移民农户对扶贫搬迁政策的满意度评价扶贫效果。结果表明:(1)易地扶贫搬迁促进了移民生计资本的增加,改变了农户生计策略,优化了贫困户整体生计结果,精准扶贫效果显著;(2)农户对易地搬迁扶贫政策效果的整体满意度较高,均值为3.71,提升了贫困户的获得感及幸福感;(3)易地搬迁可持续减贫仍存在一定的制约因素,需要防范返贫风险。