应用图式理论探索大学英语听力策略

该文对图式、图式理论进行了较系统介绍,并应用图式理论对大学英语听力理解进行研究与探讨,得出在大学英语听力教学与实践中的四则听力策略：掌握准确的英语语音知识,扩大英语词汇量和熟悉英语语言结构;向学生提供英语国家文化背景知识;指导学生学会把声音切分为音节、单词,辨别熟悉的单词、短语进而上升到对语句和整个语篇的理解;培养学生快速激活有关图式进行听力理解的能力,能快速、准确理解听力语篇的意思。     

从认知角度看英汉隐喻概念的异同

认知语言学认为隐喻是人类认知的一种重要手段,是两个认知域的概念之间的映射,是人类用某一领域的经验来解释或理解另一领域的经验的一种认知活动。通过对英汉两种语言中隐喻概念运用的分析比较,我们发现隐喻作为人类基本的认知活动具有其普遍性和共性。但由于两种思维和文化模式的不同,在隐喻的生成和理解上都存在着不可忽视的一些差异。     

图式理论在商务谈判口译中的应用

商务谈判口译作为一种复杂的语言活动，涉及到两种语言之间的转换，对源语的理解、记忆以及表达是商务谈判口译中的重要部分。本文试图从语言图式、内容图式、结构图式和文化图式来探讨图式论在商务谈判口译中的应用。     

图式理论在应用型本科英语专业听力课教学中的应用

应用型本科院校英语专业学生听力水平普遍比研究型院校弱,听听力时受基础影响较大。本文通过对图式理论在应用型本科英语专业听力课教学中的应用,即从语言图式、内容图式、形式图式三方面,阐述如何在英语听力教学中提高学生的英语听力水平。     

从线语言呈现弱化趋势看现代山水画价值观念重构

文章通过探讨和分析山水画中传统线语言的内部特点及审美特征,对山水画传统线语言呈现弱化趋势和图式已成为山水画价值判断的重要变量进行研究。同时,文章强调山水画在注重图式个性的同时,应使笔墨的精神内涵更加纯粹,这是提升山水画“耐看”的必要条件。     

表横向分区在SQL Server 2005中的实现

在超大型数据库（VLDB）中，数据表的大小以数百GB甚至以TB计算，这种类型的数据表经常出现在数据仓库中，常用于存储系统的历史数据，用于同比、月比、多维分析等决策支持的应用，当一个表的数据量达到一定的大小，性能下降非常明显，本文将针对大数据表进行横向分割，并在SQL Server2005上进行实现，来提高数据分析的性能。     

图式理论在语篇阅读中的作用

图式理论是认知语言的重要理论之一。图式理论认为阅读理解过程是给合适的图式填充新信息而使图 式具体化的过程。运用图式理论进行英语阅读教学,并有意识地把教学内容与不同的文化结合起来,可以极大地丰 富学生的文化图式知识,提高阅读理解能力,从而全面发展学生的听、说、写、译能力。     

我国管理者收购信托解决机制的探讨

管理者收购作为一种制度创新,在我国具有广阔前景。在我国目前条件下,信托公司参与管理者收购不失为一个上佳选择,应探讨信托参与MBO的方式,设计MBO信托解决的方案,并对该方案的可行性进行分析。     

Price placebo effect in hedonic consumption

Given the widespread use of premium pricing strategies as a marketing practice, how consumers evaluate premium pricing actions is an interesting issue for both marketing researchers and practitioners. Thus, the objective of this study was to examine perceptions of premium prices and the role of prices, which act as a cue that improves consumers’ experiences in an upscale café setting. Indeed, the results indicated that both price–quality schema and prestige sensitivity were significant factors that induce a positive overall perception of quality at luxury cafés, including coffee, service, and atmosphere. Thus, this study evidences that a price placebo effect exists in hedonic consumption settings. To better understand consumers’ mental accounting based on their income source, the study examined the moderating effect of the origin of the respondents’ income as well. The results revealed that the price tag generates positive consumer responses to café quality.     

Women's Responses to Sex in Advertising

Abstract

Advertising researchers have neglected to analyze women's reactions to sexual appeals, and researchers are just beginning to recognize the utility of personality variables as predictors of responses to sex in advertising. This study addresses both areas by testing women's reactions to a sexual commercial, and examining the relationship between women's sexual schemas with their responses. Sexual schemas are people's cognitive views of themselves that predict approach/avoidance to sexual behavior and sexual information. Overall, women who have more positive sexual self-schemas (sex positive) were found to have more positive attitudes-toward-the-ad and brand interest for the sexual ad. Purchase intention, however, was not affected. The findings and their implications are discussed.