农业科技成果转移主体的行为博弈分析

文章以农业科技成果转移的微观主体——科技成果供给者、科技成果需求者和科技成果转移中介机构为切入点,分析各主体的行为目标以及相互之间的行为博弈。在此基础上,构建各参与主体利益协调的农业科技成果转移系统,以期促进农业科技成果的转移。     

关于中国建立显性存款保险制度的必要性论证和若干建议——基于金融危机背景和国外经验的探讨

以金融危机下国外存款保险制度的应对经验入手,结合隐性存款保险制度的缺陷进行分析,论证了中国建立显性存款保险制度的必要性并提出若干建议。首先介绍存款保险制度的基本理论,国外存款保险制度的发展概况,接着分析国外存款保险制度在金融危机中发挥的作用,以此提出中国在目前建立存款保险制度的必要性,最后就金融危机下国外经验给予的启示和中国特殊国情提出若干建议。     

后金融危机时代下的新贸易保护主义及中国外贸的策略选择——以中、美轮胎特保案为例

当前全球经济正处于企稳复苏的关键时期,抵制各种形式的贸易保护主义比任何时候都显得更为迫切。后金融危机下愈演愈烈的新贸易保护主义必须引起我们的高度重视,我们必须积极主动进行妥善有效的应对。本文以中、美轮胎特保案为例,据此提出在新贸易保护主义不断升温下中国外贸的策略选择。     

公路施工中特殊路基处理方法

特殊路基指的是修建在对工程建设不利的地质现象以及特殊的地质情况之下而使用的道路路基。本文对几种公路施工中经常用到的特殊路基类型进行了简单的阐述,并且介绍了一些相关的处理方法,以促进我国公路施工事业的可持续发展。     

We share; we connect: how shared brand consumption influences relational brand connections

This research examines how married consumers form relational brand connections. Findings from two studies contribute to research on identity‐related brand consumption by showcasing how shared brand consumption and marital satisfaction influence relational brand connections and the perceived importance of the brand to the marital relationship. This research has important theoretical contributions and managerial implications. From a theoretical perspective, the authors show how consumers incorporate brands into their interpersonal relationships through shared brand consumption and that relational brand connections influence brand‐related outcomes, such as brand attitudes, purchase intentions, brand affect, and brand separation distress. From a managerial perspective, the findings highlight the importance of considering relational aspects of brand consumption when designing branding strategy and advertising appeals.     

煤炭企业通信专网安全管理现状及对策

分析了通信专网企业在安全管理方面存在的主要问题,结合企业自身安全管理的重要举措及所取得的成效,探讨了服务于煤炭企业的通信专网企业安全管理的发展之路。     

异型阀门质检技术难点分析与建议

通过对长庆油田技术监测中心所检验的异型阀门种类进行统计,结合现有检验装置与工装,对造成异型阀门难以检验的技术难点进行分析,并追溯原因,最后从设计和采购环节提出建议。     

How special rewards in loyalty programs enrich consumer–brand relationships: The role of self-expansion

Although brands offer different kinds of rewards through their loyalty programs, little is known about how they can impact consumer–brand relationships and brand attitude. How do loyalty program rewards influence the consumer–brand relationship? And which kinds of rewards establish or maintain closer relationships between consumers and brands than others? To answer these questions, the present research makes use of self-expansion theory (Aron & Aron, 1986) and two experiments that manipulate the extraordinary character of rewards offered to consumers. Our findings show that special rewards produce higher self-expansion than mundane rewards. Moreover, the positive effect of the rewards’ extraordinary character on brand evaluation, recommendation, and identification is sequentially and fully mediated by self-brand inclusion and self-expansion. Finally, we show that consumer satisfaction moderates the impact of special and mundane rewards on self-brand inclusion.     

CO—CO型家族企业继承人选择分析

我国民营企业以家族企业为主要形式,但由于家族企业的复杂性,很难有突破。文章假设了一种具有广泛现实基础的CO-CO家族继承人选择模式,从经济学角度分析家族企业继承过程中的影响因素,并提出了构建家族企业选出恰当人选的环境氛围的建议。     

浅析欧盟特种设备监管

文章就欧盟对特种设备的监管方法进行了研究,包括欧盟特种设备指令的适用范围、内容以及市场监督方式,并就欧盟新方法指令的特点进行了分析,提出了有关我国特种设备监管的建议对策。