Market Orientation,Competitive Strategy and Firm Performance

Abstract

In this paper, we investigate the mediating effects of a firm's competitive strategy in the market orientation-performance relationship. Based on a sample of 371 manufacturing firms in China, evidence was found that the three dimensions of market orientation exert different effects on competitive strategy and performance. Among them, customer orientation has the strongest association with competitive strategy and market performance. This lends credence to a componentwise approach on the study of the relationship between market orientation and performance. The results of structural equation analyses indicate that the mediating effect of competitive strategy is mainly revealed in innovation strategy, the most vital factor in creating superior value for the company in the emerging market. Limitations of this study and implications for future studies are discussed.     

A Structural Model of Leisure Constraints Negotiation in Outdoor Recreation

A conceptual model tested the leisure constraints negotiation process of outdoor recreation: motivation and the constraints to participate likely influenced by negotiation efforts. Higher motivation to participate encourages using negotiation strategies and resources to overcome constraints. Experiencing constraints was thought to trigger negotiation efforts. Drawing from social cognitive theory, negotiation-efficacy was proposed to encourage motivation, diminish the perception of constraints and promote negotiation efforts, which indirectly influenced positive participation. The model tested used data collected from a random sample of Arizona residents through hierarchical confirmatory factor analysis and structural equation modeling. Results support the conceptual model and suggest the constraints negotiation process is a dynamic interaction of influences promoting outdoor recreation participation.     

英语口译课程开设的必要性

口译课是大学英语专业高年级的必修课。口译教学已成为外语教学的一个重要组成部分。本文分析了独立学院专业英语口译教学的现状在口译教学中出现的种种问题,并就其中一些问题提出了一些相应的解决办法。     

某鱼腹式连续箱梁桥设计

文章介绍了山东邹城某预应力鱼腹式连续箱梁的设计理念、设计构思和结构分析,对今后鱼腹式连续箱梁的应用有一定的借鉴意义。     

Service Quality,Satisfaction, and Behavioral Intention Among Forest Visitors

Abstract

This study explores the interrelationships between service quality and satisfaction, and their influence on behavioral intention among forest visitors. On-site surveys were conducted in a forest through face-to-face interviews (n = 395). The data were analyzed using structural equation modeling. The findings suggest that service quality is an antecedent of satisfaction and satisfaction plays a mediating role between service quality and behavioral intention. Further, service quality has a direct effect on behavioral loyalty, implying that the effect of service quality on behavioral intention is as important as that of satisfaction. The results of the study provide important theoretical implications to nature-based tourism managers.     

Key Success Factors for Tourism Resort Management

Abstract

NEW HORIZONS IN TOURISM: STRANGE EXPERIENCES AND STRANGER PRACTICES. By Tej Vir Singh. CABI Publishing (Nosworthy Way, Wallingford, Oxfordshire, OX10 8DE UK), ISBN 0-8519-9863-1, 2004, xv + 221-pp. (tables, photographs, bibliography), £49.95 (hardbound). Reviewed By C. Michael Hall

DESTINATION MARKETING ORGANISATIONS. By Steven Pike. Elsevier (The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, United Kingdom), ISBN 0-0804-4306-0, 2004, 231-pp. (bibliography, indices), £59.99 (hardbound). Reviewed By Chris Ryan     

Market Orientation in the Chilean Small Business Context

Abstract

Market orientation has been considered a key factor in successful business operations across different markets. To test this assertion, the authors examine the influence of a firm's market orientation on small business performance in the Chilean retail environment. They go on to report empirical information about the characteristics of the market-oriented retailers in Chile. The Kohli, Jaworski, and Kumar (1993) MARKOR scale is used in the study to assess the market orientation in the context of a developing country environment. Data for the study were collected from small retailers in Chile through self-administered questionnaires using a drop-off/pick-up method. The results show a significant correlation between market orientation and small business performance. Path analyses found that the best structure among the Market Orientation dimensions is: Intelligence Generation→ Intelligence Dissemination → Responsiveness. Moreover, these performance measures differed significantly among the three different partitions obtained using a k-means cluster analysis. The findings indicate that the MARKOR scale is both valid and reliable in a diverse Chilean small business environment.     

A Reduced‐Form Model for Warrant Valuation

This paper studies warrant valuation using a reduced‐form model. Analogous to the credit risk literature, structural models require complete information about the asset value process and the firm’s liabilities. In contrast, reduced‐form models require only information about the firm’s stock price process. We introduce a reduced‐form model where the warrant holder is a price taker, and we relate our model to structural models appearing in the literature.     

谈桥梁裂缝在道桥工程中的影响

本人结合多年参与公路桥梁现场施工工作实践,对部分桥梁在建设过程中常见的一些裂缝类型进行归类总结,通过查找原因分析问题,才能让我们真正地了解各种裂缝的引发成因,进而制订防范措施,达到预防布控之目的。     

后经济危机时期对我国经济结构调整的思考

文章从三个方面讨论了后经济危机时期,如何实现我国宏观经济在保持稳定增长的同时,实现经济结构的优化调整:首先,从需求结构看,消费将成为拉动我国整个国民经济增长的重要力量;其次,从产业结构来看,我国的产业结构要大力发展第三产业;最后,从要素结构看,提高劳动力素质,鼓励技术进步、自主创新。