The role of perceived product quality and overall satisfaction on purchase intentions

The study investigated the effects of perceived product quality and overall satisfaction on purchase intentions. Moreover, the direct and indirect effects of values and involvement on purchase intentions were studied. The study utilized the survey questionnaire and used sport shoes as the product being researched. The sample consisted of 197 students who responded to an anonymous questionnaire. Five hypotheses were tested and four of them were confirmed by the data. Perceived quality had a direct and an indirect effect (through overall satisfaction) on purchase intentions, overall satisfaction had a direct effect on purchase intentions and involvement had an indirect effect on purchase intentions through overall satisfaction and perceived quality. The results of the study provide several theoretical and practical implications.     

对大学生产生重大影响的社会思潮

西方自由主义、拜金主义、享乐主义、个人主义、功利主义等是影响当代大学生思想的主要社会思潮。大学生易受不良思潮影响的原因在于缺乏历史知识,政治理论学习不深入,同时受西方思想文化的长期影响。所以要正确引导学生自觉学习政治理论,系统全面了解社会发展史,树立正确的人生观和价值观。同时网络、影视、报刊等媒体要有一个正确的导向,给大学生成长营造出一个好的成长环境。     

试论人文精神在2000版ISO9001质量标准中的蕴涵

近代管理科学的发展,经历了一个以"物"为中心的管理向以"人"为中心管理的转移过程。所谓 "管理的回归本色",其内涵是管理不是单纯的控制,而是一种如何使人的价值在组织的经营活动中得到实现 及如何尊重人的价值。这一理论视角的转换,在改版后的2000版ISO9001标准中得到了鲜明的体现和阐释。     

油井水泥产品质量现状分析

结合2000～2005年对各油田油井水泥的质量监督工作，对我国油井水泥使用的标准、产品工艺、产品质量现状进行了分析。     

浅析体质投资对旅游院校的重要性

旅游业的日益兴旺大大提升了社会对高质量旅游人才的渴求，然而，目前中国大学生的体育教育不尽如人意，如何加强对学生健康第一教育，体质的投入，在一定程度上决定了培养高质量旅游人才的大问题。     

Can Business Ethics be Trained? A Study of the Ethical Decision-making Process in Business Students

The purpose of this paper is to examine the various guidelines presented in the literature for instituting an ethics curriculum and to empirically study their effectiveness. Three questions are addressed concerning the trainability of ethics material and the proper integration and implementation of an ethics curriculum. An empirical study then tested the effect of ethics training on moral awareness and reasoning. The sample consisted of two business classes, one exposed to additional ethics curriculum (experimental), and one not exposed (control). For the experimental group, ethics exercises and discussion relevant to each topic were completed. Findings suggested gender differences such that, relative to other groups, women in the experimental group showed significantly improved moral awareness and decision-making processes. An explanation of the underlying cognitive processes is presented to explain the gender effect.     

国家助学贷款：问题与建议

1996年高校招生实行并轨 ,高等教育收费制度的改革已日趋明朗 ,随着扩大招生、收费制度的改革 ,迎面而来的是逐年增多的贫困生 ,为了扩大教育消费、为了不让贫困生辍学 ,政府出台了国家助学贷款政策。实施几年来 ,显现出诸多问题 ,给全面落实带来了困难。目前国家助学贷款在重点院校进展顺利 ,而在普通院校及中小型院校进展缓慢 ,必须加以研究与解决     

Ambient Taxes Under m-Dimensional Choice Sets, Heterogeneous Expectations, and Risk-Aversion

We consider the design of ambient taxes forrisk-neutral and risk-averse polluters whenpolluters and the regulatory agency haveasymmetric information about environmentalrelationships and probabilities associatedwith random events. Unlike prior work, we showthat under these conditions, optimal ambienttaxes must be firm-specific, and accompaniedby additional incentives to influencepolluters' choices of abatement techniques.     

RESEARCH NOTE: ERRORS IN THE OCTOBER HOUSEHOLD SURVEY 1994 AVAILABLE FROM THE SOUTH AFRICAN DATA ARCHIVE1

The on‐line electronic documentation supplied with the 1994 October Household Survey by the South African Data Archive (SADA) appears to be incorrect. In particular, the electronic version of the questionnaire does not correspond to the hard copy in the possession of the author. The most serious error is that the race classification in the electronic copy is different from the classification on the hard copy. Researchers relying on the electronic copy will erroneously interchange the categories “Coloured”, “White” and “Black”. This could lead to seriously misleading analyses. The reason for this mistake can probably be attributed to a retyping of the questionnaire using the 1993 OHS as a template.     

诚信建设与企业发展

本文认为,诚信建设对企业发展至关重要,无论是要维持正常的经营活动,还是要通过创立品牌做强做大,乃至于要走出国门,参加全球竞争,都离不开诚信。企业缺乏诚信,必然会失去社会的信任,进而导致自身利益的丧失;坚守诚信,必然能赢得社会的信任,并从中获得利益。文章强调,企业不能将诚信建设仅仅作为一种谋取自身利益的手段,单纯从赢得用户的信赖出发,从企业自身的利益出发,而应该培植真正的诚信品质,最根本的是要着眼于提高人的精神追求与道德素质。诚信建设一靠教育,二靠制度。