我国实现创新驱动发展战略的路径分析

创新是现代经济增长的核心,是我国取得未来发展先机的关键。创新驱动发展的理论分析对实现经济转型、健康发展有重要意义。知识产权战略与创新驱动发展的契合为科技创新提供全面保障。完善知识产权制度、加速形成自主知识产权、推动产学研协同创新是我国实现创新驱动发展的战略选择。     

Sponsorship portfolio as brand image creation strategies: A commentary essay

This essay discusses Chien, Cornwell, and Pappu's (forthcoming) paper, “Sponsorship portfolio as brand image creation strategy.” Although Chien et al. (forthcoming) seek to enhance understanding of the impact of a brand's sponsorship portfolio on its brand image they are not completely successful in this endeavor. One of their key constructs, the event personality fit (EPF) construct, has no significant effect on brand meaning. This essay suggests that this finding is because of limitations in the brand personality metrics in the study and because of the tautological nature of the hypotheses proposals. Their sponsorship category relatedness (SCR) construct, however, is a useful construct for those seeking to assemble a portfolio of sponsored products that builds positive brand meaning for the sponsor's brand.     

50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework

When going and operating abroad, firms face the challenge of finding the optimal balance between standardizing and adapting their marketing strategies across national borders in order to be successful. In this contribution, we present the major results of a systematic literature analysis in the field of international marketing standardization/adaptation. Based on our findings, we introduce a theoretical framework combined with the concept of situation-strategy fit. This framework serves as a basis for providing theoretically grounded and empirically testable recommendations regarding performance-enhancing strategies of international product standardization/adaptation in given situations. We argue that a high degree of international product standardization is likely to enhance foreign product profit, as compared to all alternative strategies, if there is (1) a high cross-national homogeneity of demand, (2) a high potential for cross-national economies of scale, (3) a high cost of product modification, (4) a high foreign price elasticity of demand, (5) a small perceptual error of the managers, and (6) a high quality of strategy execution. By presenting the state-of-the-art knowledge in the field and by introducing a novel theoretical framework, our paper has important implications for both scholars and managers in the fields of international marketing and international business.     

心理消费对物质消费的影响探讨——来自消费者行为研究的新证据

目前有关消费者行为的研究越来越重视心理消费对物质消费的影响。文章选择了四个有关消费者的最新研究领域：消费期望、消费目标、消费流畅性和调节性匹配,重点阐述了心理消费是如何增加或者减少物质消费,从而说明心理消费在人们消费过程中的独特作用。最后分别从营销者和消费者的角度提出了针对心理消费的建议。     

How the internet of things technology enhances emergency response operations

The Internet of Things (IoT) is a novel paradigm that connects the pervasive presence around us of a variety of things or objects to the Internet by using wireless/wired technologies to reach desired goals. Since the concept of the IoT was introduced in 2005, we see the deployment of a new generation of networked smart objects with communication, sensory and action capabilities for numerous applications, mainly in global supply chain management, environment monitoring and other non-stress environments. This paper introduces the IoT technology for use in the emergency management community. Considering the information required for supporting three sequential and distinct rhythms in emergency response operations: mobilization rhythm, preliminary situation assessment rhythm, and intervention rhythm, the paper proposes a modified task-technology fit approach that is used to investigate how the IoT technology can be incorporated into the three rhythms and enhance emergency response operations. The findings from our research support our two hypotheses: H1: IoT technology fits the identified information requirements; and H2: IoT technology provides added value to emergency response operations in terms of obtaining efficient cooperation, accurate situational awareness, and complete visibility of resources.     

Implementation of a System Approach for Enhanced Supply Chain Continuity and Resiliency: A Longitudinal Study

Researchers and practitioners frequently point to inventory as a necessary component of an effective supply chain strategy. However, an undisciplined or ineffective approach to inventory can have a detrimental impact on an organization and its entire supply chain. When making inventory decisions, firms must ensure that the selected approach “fits” the overall supply chain strategy. While such an assertion seems intuitive, there is a need for empirical validation. We seek to contribute to this important body of research by investigating the impact of improved strategic alignment of inventory on resiliency and continuity. More specifically, we investigate the impact of improved strategic fit by comparing two distinct approaches to inventory management within a service parts environment. We hypothesize that a well‐aligned approach to inventory management can enhance continuity and resiliency. We test these hypotheses via a longitudinal field study involving 10 United States Air Force (USAF) locations and two years of data (approximately 650,000 inventory transactions). Results from nine test locations and one control location suggest that a well‐aligned approach to inventory management is indeed effective in improving continuity and resiliency, thus enhancing service‐based strategies—in this case, the USAF's ability to be mission‐capable. While the results of the study are derived from the USAF, we believe the implications provide broader insight into the use of inventory as a means of realizing a strategic fit.     

Framing and Efficacy: The Effect of Regulatory Fit on Skin Cancer Prevention and Detection

Australia has one of the highest rates of skin cancer in the world, representing 80% of all diagnosed cancers each year (Cancer Council Australia, n.d. Cancer Council Australia. (n.d.). Citing Websites. In Skin Cancer Facts and Figures. http://www.cancer.org.au/cancersmartlifestyle/SunSmart/Skincancerfactsandfigures.htm (http://www.cancer.org.au/cancersmartlifestyle/SunSmart/Skincancerfactsandfigures.htm)  [Google Scholar]). The dissemination of information regarding the prevention and detection of skin cancer through social marketing campaigns is a vital element in protecting the well being of Australians. In drawing on self-regulatory focus theory, this study is the first to examine the role of message framing (i.e., gain framing vs. loss framing) in conjunction with an individual's efficacy appraisals (i.e., self-efficacy vs. response efficacy) associated with skin cancer behaviors (i.e., prevention vs. detection behaviors). Findings show the effectiveness of social marketing campaigns is contingent upon good “regulatory fit,” which is achieved when gain framing is coupled with self-efficacy appeals and loss framing is coupled with response-efficacy appeals. For social marketers, who constantly strive to maximize the effectiveness of advertising expenditure, the findings of this study are highly significant.     

A performance measure for mutual funds using the Connor-Korajczyk methodology: An empirical study

This article examines the performance of a sample of bond, stock, and balanced funds. Close attention is paid to the bond versus equity composition of the mutual funds and how this asset composition affects the performance measure. This research includes the period from January 1977 through March 1984. The results of the analysis show that none of these mutual funds categories has outperformed the market. Fund managers in this sample are unable to predict security prices consistently to warrant the associated costs. In addition, the “goodness of fit” varied significantly between the types of funds examined.     

基于MATLAB的光脉冲波形曲线拟合

为获得复杂的光脉冲波形分布函数，对激光器输出的时间强度波形数据利用MATLAB环境，采用最小二乘法对实验曲线进行拟合，得出了符合实验数据的最优曲线厦该曲线的分布函数。光脉冲波形分布函数的获得，对研究在介质中传播的脉冲相位及啁啾具有实际的意义。     

Predicting Retirement Upon Eligibility: An Embeddedness Perspective

Concern over the impact of baby‐boomers' retirement on needed skills and proprietary knowledge has stimulated an interest in identifying workplace factors associated with retirement upon eligibility. Drawing from embeddedness theory, the authors identify work‐based antecedents potentially underlying a related, but distinct, form of withdrawal—retirement upon eligibility. The authors generate and test hypotheses regarding the impact of fit‐, sacrifice‐, and links‐related antecedents using a prospective study design and a national probability sample of some 500 older individuals who, at the time of the initial interview, were within months of becoming—for the first time—eligible to receive such benefits. The findings indicate that, beyond the effects of person‐based antecedents (e.g., age, health, assets, expected retirement income), a combination of fit‐ (i.e., job challenge), sacrifice‐ (i.e., perceived organizational support), and links‐related factors (i.e., stability of close workplace peer relations) have a substantial influence on the decision to retire upon eligibility. © 2013 Wiley Periodicals, Inc.