Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability

This research examines the performance implications of integrating information technology with marketing capabilities and other firm-level resources. Specifically, this study introduces and empirically tests a model that conceptualizes e-Marketing as the integration of complementary technology, business and human resources that, when combined, positively influence firm performance. The results from a survey of 522 Belgian firms highlight the importance of how market and technology orientation leads to e-Marketing capability and that this capability is shown to positively influence firm performance by improving customer retention and satisfaction. The results suggest that researchers and practitioners should pay special attention to the complementary resources that are needed to successfully implement IT-enabled marketing initiatives and that an emphasis on the technology alone may not be sufficient.     

房地产开发企业动态能力的维度结构与实证研究

在已有研究基础上,提出房地产开发企业动态能力的概念内涵和三维度结构模型,通过探索性因子分析和验证性因子分析,对其维度结构进行提炼和验证。实证分析表明,房地产开发企业动态能力包含组织学习、整合重构、组织变革三大维度,且维度结构具有较好的可靠性和有效性,从而为国内“新常态”下房地产开发企业动态能力的培育和提升奠定基础。     

The Impact of Company Resources and Capabilities on Global New Product Program Performance

Product innovation and the trend to globalization are two important and interrelated dimensions driving business today. In this article, the results of five published research articles on the topic of global new product development (NPD) are summarized to provide an integrated overview of the factors that impact global NPD program performance. The overall conceptual framework is based on three types of literature—NPD, globalization, and organization. The main theoretical approach for establishing relationships between factors is the dynamic capability/resource‐based view. Accordingly, factors linked to outcome are seen as operating on different organizational levels, with more actionable initiatives or ‘capabilities’ largely mediating the softer and longer term background ‘resources’ of the firm. The analyses are based on a broad cross‐industry sample of 467 firms (North America, Europe, B2B, goods/services). Three global NPD‐related background resources (global innovation culture, resource commitment, and senior management involvement), labeled the ‘behavioral environment’ of the firm, are identified and shown to be linked to global NPD program performance via the mediated effect of four specific NPD capabilities (NPD process, strategy, team, and IT/communication). A qualitative synthesis of the findings is provided, along with recommended management initiatives with which firms can enhance their performance in the global NPD effort. Both sets of factors are found to be essential and highly interrelated, but it is the strength of the behavioral environment resources that distinguish the best performing firms, setting the stage for success in global NPD.     

动态能力、微观能动主体与组织能力提升

在动荡变化的环境中,企业仅仅拥有"VRIN"属性的资源与能力将难以维持竞争优势,只有不断提升组织能力才是企业基业长青的惟一出路。动态能力在组织能力提升中起重要作用,但动态能力的定义自提出至今仍然模糊不清。本文澄清了动态能力的概念内涵,深入分析了企业高层管理者作为动态能力微观能动主体的角色,并在动态能力及其微观能动主体的基础上构建了一个颇具解释力的组织能力提升框架。     

我国产业技术创新能力的若干思考

中国产业发展的关键是提高产业技术创新能力。我国技术创新所处的新环境对技术创新能力提出很大的挑战,而科技水平不高和创新机制不完善说明了我国产业技术创新能力还不高,与发达国家还有很大的差距,从而提出了现阶段提高我国产业技术创新能力的对策。     

组织变革、动态能力与创新绩效——基于多案例的研究

本文旨在探讨组织变革、动态能力以及创新绩效之间的影响关系。以新产品开发为视角提出基于NPD的三维动态能力,并利用探索性案例研究方法,以制造业三家具有代表性的企业为分析样本,证实了组织变革对需求识别能力、概念开发能力和产品设计能力与创新绩效之间的关系起到了部分中介影响作用。     

基于LSSC的物流企业成长机理——探索性多案例研究

文章基于"资源-能力-成长"的企业成长理论模型,对服务供应链、组织间网络和动态能力理论进行了梳理,报告了物流服务供应链(Logistics Service Supply Chain,LSSC)的网络属性对核心企业成长的影响的研究现状,并提出了文章的研究框架,通过采用探索性多案例的研究方法,对三个典型民营物流企业进行了调查,通过三个案例的一级编码、二级编码和三级编码,得出以下研究结论:物流服务供应链的网络结构和网络关系可以直接促进物流企业成长;物流服务供应链的网络结构和网络关系也可以通过动态能力的作用促进物流企业成长。研究表明:第三方物流企业的成长要通过网络化战略来实现,通过构建物流服务供应链模式,汲取组织间资源、提升企业动态能力并最终实现企业成长。     

实物期权的资源能力基础

目前在实物期权的研究工作中,对于实物期权的资源能力基础尚缺乏研究,在实物期权产生于资源、能力与市场机会的匹配上,其价值不仅取决于执行价格、标的资产的价格等,还取决于自身的能力、资源和市场竞争等因素。