The role of brand schemas,information transparency,and source of message on apparel brands' social responsibility communication

In today's complex business environment, apparel brands are communicating about their socially responsible (SR) practices through marketing messages to create a niche for themselves and show their SR efforts. However, SR aspects of products are difficult to verify by consumers. To help brands effectively communicate their SR efforts, this study assessed how consumers process an apparel brand's SR messages based on their prior experiences with that brand (brand schemas). Information transparency on messages and source of messages were tested as external cues to influence consumers' brand schemas and SR message evaluations in a mixed method repeated measures online experiment using a national US consumer sample. Results from regression-based conditional process analyses indicated that increased congruity of consumers' schemas to the fact that brands are SR led to more favorable attitude toward brands' SR messages. Also, presence of high information transparency on SR messages influenced consumers' schemas positively, and in turn, they evaluated messages more favorably. However, consumers were not influenced by whether messages were made by brands or third-party organizations. The study results show the importance of brand schemas and information transparency on apparel brand communications, helping both apparel brands and educators create effective SR-related marketing strategies.     

基于数字证书的单点登录技术研究及应用

单点登录技术能有效解决众多业务系统权限控制独立、难以管理与访问的问题,是研究的热点。文章在分析湖南省教育考试院应用需求的基础上,提出了区别用户认证类型的单点登录解决方案,为各类管理用户提供数字认证的统一认证门户,针对应用系统的技术特点,提出基于B/S模式与C/S模式的不同应用程序接入实现方案,并提供多种环境的接口包。     

高职院校推进职业资格证书制度意义的探讨——以机电一体化技术专业为例

本文通过阐述高职机电一体化专业实施职业资格证制度的意义,分析机电专业实施职业资格证对高职教育所产生的影响,最后重点论述在高职院校实施职业资格证制度的具体措施。     

当前我国会计信息失真原因分析

会计信息作为国民经济信息系统的重要组成部分,其质量关系到企业内部管理的成效,关系到国家宏观经济政策的制定,关系到广大投资者以及现代企业制度的建立。然而,会计信息失真是我国当前经济生活中较为普遍的现象和十分突出的问题。防止会计信息失真,提高会计信息质量,就必须找出会计信息失真的原因,只有这样才能为有效防范提出相应的对策及解决办法。     

FIDIC合同条件下的工程计量管理

FIDIC合同条件采用大量的条款对工程计量和支付管理进行了严密、详细的规定。本文通过在大型国际项目中的实践,从技术管理的角度就FIDIC合同条件下的工程计量管理谈一些体会和认识。     

试论建筑企业认证后的质量管理工作

针对企业认证后，质量管理体系有效运行过程中存在的普遍问题，提出通过从思想观念的转变、制度的落实、加强项目工程贯标力度、推行TQM和贯彻ISO9000标准等几个方面予以解决，并提出质量体系建设的发展和创新思路。     

Research on e-commerce transaction networks using multi-agent modelling and open application programming interface

We provide a formal definition of an e-commerce transaction network. Agent-based modelling is used to simulate e-commerce transaction networks. For real-world analysis, we studied the open application programming interfaces (APIs) from eBay and Taobao e-commerce websites and captured real transaction data. Pajek is used to visualise the agent relationships in the transaction network. We derived one-mode networks from the transaction network and analysed them using degree and betweenness centrality. Integrating multi-agent modelling, open APIs and social network analysis, we propose a new way to study large-scale e-commerce systems.     

关于林权证维权的调查及建议——以黑龙江省尚志市为例

文章对颁发林权证的政策背景与法律依据进行了简要的概述,在此基础上,以黑龙江省尚志市为例,对林权证发放过程中存在的问题进行了剖析,认为,由于数据陈旧、缺乏与有关部门的沟通等,存在林权证失实严重的问题,提出了林权证维权的思路与政策性建议。     

新形势下中国林产品贸易的困境与对策探讨

近年来,国际环保主义的盛行和消费者环保意识的提高,不仅催生了以森林认证与产销监管链认证为代表的绿色贸易条件,也促使各主要原木生产国采取各种政策限制木材等原材的出口,美国也修订了《雷斯法案》对贸易中的非法采伐进行限制。林产品贸易所面临的国际环境更加复杂多变。本研究从贸易模式、出口集中度、产业集中度三个角度剖析了中国林产品贸易面临的困境,并提出了相应的对策。