博客营销在企业网络营销中的作用管窥

互联网的迅猛发展给博客(BLOG)提供了一个迅速成长的成熟环境。而企业在网络营销业务中的博客营销则是一种基于包括思想、体验等表现形式的个人知识资源及它的网络信息传递形式。这种网络营销工具已在企业网络营销业务中起到越来越大的作用。     

Consensus Among Economists—An Update

In this article, the authors explore consensus among economists on specific propositions based on a fall 2011 survey of American Economic Association members. Results are based on 568 responses and provide evidence of changes in opinion over time by including propositions from earlier studies in 2000 (Fuller and Geide-Stevenson 2003) and 1992 (Alston, Kearl, and Vaughan 1992). Propositions focus on microeconomics, macroeconomics, distributional and international topics, as well as pedagogy. Results indicate a movement toward an overall higher level of consensus, mainly because of a drop in the incidence of no consensus. Especially in the area of distributional propositions, economists display an increased concern with income inequality and potential effects on growth. In the area of macroeconomics, current opinions are more similar to those of the 1992 survey than the 2000 survey.     

基层政府应对群体事件网络舆情管理策略

群体性事件近年来的扩大趋势已成为不争盼事实,这与中国当前正在经历的深层次全方位社会变迁有关。在有关群体性事件“新特点”的研究中,以网络为代表的新技术在群体性事件的诱发、促进、形成、激化抑或化解的过程中,开始扮演令人侧目的角色和作用。在一个信息化程度不断加深的中国,在一个网络社会,如果要想深化对群体性事件的进一步认识,如果要想实现更多群体性事件由“危”到“机”的转变,决不能忽略对群体性事件网络舆情的深入分析。本文在转型社会的历史场景下,通过对群体性事件中角色冲突的深入分析,从体制层面探求其产生和发展的社会根源,进而寻求解决群体性事件的制度化整合机制与协调机制;同时,文章分析了网络舆情在社会公共空间建设以及民意代表方面的特性。在此基础上,提出了基层政府应对群体事件网络舆情中存在的问题以及基层政府应对群体事件网络舆情的管理策略,并在转型社会的秩序构建层面做出了更深入的思考。     

汽车营销的渠道权力结构分析

渠道权力是每一个渠道成员自然而然所拥有的,营销渠道的现状可以说是渠道成员权力运用后的结果。本文从渠道权力及其来源的科学解释入手,针对汽车行业的特点,分析汽车制造商和分销商的三种渠道权力关系,并进一步分析渠道权利的运用方式。     

我国农产品质量安全中的道德风险问题研究

加强农产品质量安全事关人民群众身体健康以及社会稳定。基于制度和行为主体视角,通过对农产品生产和流通微观主体风险行为进行深入研究,发现制度缺位与行为失范是农产品质量安全道德风险产生的重要原因。因此,加强道德建设、完善制度规范、协调监管体系、平衡权利渠道等完善市场体系的措施,有利于保障农产品质量安全。     

The effect of capital requirement regulation on the transmission of monetary policy: evidence from Austria

This paper analyzes the role of banks’ regulatory capitalization in the transmission of monetary policy. We use a confidential dataset for Austrian banks spanning from the first quarter of 1997 to the fourth quarter of 2003. We find evidence that Austrian banks react in an asymmetric way to monetary policy depending on their regulatory excess capitalization, i.e. low capitalized banks react more restrictively to a monetary tightening than their highly capitalized peers.

货币政策对房地产市场冲击效力的动态测度

以货币政策传导渠道为理论依据,通过结构向量自回归(SVAR)模型构造货币政策对房地产市场的作用途径,可测度各种货币政策工具冲击对我国房地产市场供求的相对强度.实证分析结果表明,利率政策的冲击效力明显且持久,是调控房地产市场最有效的货币政策工具;紧缩的信贷政策仅能在短期内抑制房地产市场需求,长期效果欠佳;而货币供给量冲击对房地产市场的影响并不显著.相对于房地产需求,房地产市场供给对各种货币政策工具冲击的响应深度高,但响应速度较慢.     

The role of program fairness in asymmetrical channel relationships

Managing distributor compliance with manufacturer-initiated programs is critical to both program success and relationship enhancement. This study examines how a manufacturer might better motivate distributors with varying levels of dependence. Previous research suggests that two variables influence distributor compliance: economic incentives and dependence dynamics. Drawing from fairness heuristic theory, this study extends previous research by investigating the role of fairness in affecting compliance and long-term relationships. The authors observe the contingent effect of fairness along various levels of distributor dependence. In the context of a naturally occurring program, the authors collect data from a focal manufacturer's distribution channel and find that (1) fairness perceptions have significant impacts on both compliance and relational outcomes, (2) the efficacy of program fairness declines as distributor dependence increases, and (3) distributor dependence increases the effect of economic incentives on compliance. The authors discuss the theoretical and managerial implications of these findings.     

Coordination in retailer-carrier channels for long term planning

We study a retailer-carrier channel for the purpose of long term planning and coordination. Here, the term channel represents the business interaction between the retailer and the carrier. The retailer sells a particular item with price-dependent demand, whereas the carrier is responsible for transporting the item to the retailer's site. We characterize the profit functions of each channel member as well as the total channel profit. We consider two specific channel structures: (i) the centralized channel and (ii) the decentralized channel. Under the first channel structure, the goal is to set the retail price so as to maximize the total channel profit. Under the latter, the carrier and the retailer choose their own policy parameters, i.e., the freight rate for the carrier and the retail price for the retailer, so as to maximize their individual profits. We model the decentralized channel as a Stackelberg Game and propose a coordination mechanism between the retailer and the carrier in which the retailer signals a price multiplier to the carrier. We illustrate that this mechanism could provide win-win solutions for both parties and present analytical and numerical results on the efficiency of channel coordination. We demonstrate that coordination in retailer-carrier channels can be as promising as supplier-retailer channels. We also discuss the effects of retailer-carrier coordination on inventory levels.     

Estimating healthcare resource use associated with the treatment of metastatic melanoma in eight countries

Objectives Studies reporting healthcare resourse use (HRU) for melanoma, one of the most costly cancers to treat, are limited. Using consistent, robust methodology, this study estimated HRU associated with the treatment of metastatic melanoma in eight countries.

Methods Using published literature and clinician input, treatment phases were identified: active systemic treatment (pre-progression); disease progression; best supportive care (BSC)/palliative care; and terminal care. HRU elements were identified for each phase and estimates of the magnitude and frequency of use in clinical practice were obtained through country-specific Delphi panels, comprising healthcare professionals with experience in oncology (n?=?8).

Results Medical oncologists are the key care providers for patients with metastatic melanoma, although in Germany dermato-oncologists also lead care. During the active systemic treatment phase, each patient was estimated to require 0.83–2 consultations with a medical oncologist/month across countries; the median number of such assessments in 3 months was highest in Canada (range?=?3.5–5) and lowest in France, the Netherlands and Spain (1). Resource use during the disease progression phase was intensive and similar across countries: all patients were estimated to consult with medical oncologists and 10–40% with a radiation oncologist; up to 40% were estimated to require a brain MRI scan. During the BSC/palliative care phase, all patients were estimated to consult with medical oncologists, and most to consult with a primary care physician (40–100%).

Limitations Panelists were from centers of excellence, thus results may not reflect care within smaller hospitals; data obtained from experts may be less variable than data from broader clinical practice. Treatments for metastatic melanoma are continually emerging, thus some elements of our work could be superseded.

Conclusions HRU estimates were substantial and varied across countries for some resources. These data could be used with country-specific costs to elucidate costs for the management of metastatic melanoma.