从竞争战略角度评估城市商业银行价值

由于商业银行是一个经营货币的服务型企业,其盈利模式、资产负债结构与生产型企业及非银行金融企业有很大不同,而且银行的行业性质非常特殊。因此,从战略角度评估银行价值是非常必要的。     

新疆城镇居民国内潜在出游力的地区差异分析

本文在分析潜在出游力的影响因素基础上,用主成份分析法简化影响因素的结构,得出了收入水平、交通通讯水平与消费水平是影响各地区城镇居民潜在出游力的基本因素。并通过综合评价法来描述新疆各地州市城镇居民潜在出游力的差异状况,从而为旅游企业开展客源市场提供可靠依据。     

A model to evaluate the effectiveness of enterprise training programmes

This paper describes a model developed to measure customer satisfaction with enterprise training programmes. Based on developments in customer satisfaction and quality measurement, it is proposed as an alternative to the training evaluation model developed by Kirkpatrick (1959). A single indicator, a Customer Satisfaction Index (CSI), quantifies the level of satisfaction with each training programme. The model also measures the individual parameters that contribute to the CSI, as well as their relative importance. It facilitates a benchmarking process regarding these parameters and between training programmes. The development process of the model is described, as is its use in practice.     

日本独立行政法人制度与企业制度比较研究

本文就日本的独立行政法人制度与企业制度,从运行机制、资金来源与管理、人事制度以及评价机制等几个方面进行了探讨。     

中原经济区城乡协调发展评价

统筹协调的城乡发展格局是中原经济区发展战略的内在要求。本文在分析城乡协调发展内涵的基础上,构建了城乡协调发展评价指标体系,并利用相关省份2012年统计年鉴数据对中原经济区各地市城乡协调发展水平进行评价和空间格局分析。结果显示:(1)中原经济区城乡协调发展空间上呈现明显的"块状"分布格局,北方城乡协调水平总体好于南方;(2)不同因子对地级市层次城乡协调发展影响程度与各地级市之间按各主因子的差异程度不具备一致性;(3)县域经济发展是推动城乡系统向高水平城乡协调关系演进的重要动力。     

Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences

Intangibility has long been studied as a unidimensional construct with the focus being placed upon the physical element. This paper explores the effects of three unique intangibility dimensions on a consumer's ability to evaluate goods and services, and the perceived risk (PR) associated with the transaction. The authors examine these relationships in purchase environments that include both traditional bricks-and-mortar retailers and the Internet. Their investigation further incorporates prior knowledge as a moderating factor into the proposed framework. This allows for a thorough comparison of the effects and relationships that exist between intangibility and its consequences in general, evaluation difficulty (ED) and perceived risk (PR) in particular. The authors develop hypotheses pertaining to the proposed model and test them with two experiments. The empirical results are broadly supportive of the hypotheses. Theoretical and managerial implications to the services marketing literature are discussed.     

电子商务企业配送中心选址评价指标体系及模糊综合评价

电子商务环境下的物流配送中心选址涉及到多方面的因素,是一项复杂的系统工程。在建立选址模型时,很难将选址中的所有影响因素考虑周全,即使把这些因素考虑全面,也很难量化形成模型中的约束条件。所以,在进行电子商务环境下的物流配送中心选址时,应咨询和参考各相关专家的意见和建议,进行定性的选择。因此,提出模糊综合评价法来确定电子商务环境下配送中心选址方法。     

基于“三个一体化”模式下高职生综合素质模糊评价

本文分析目前高职生综合素质测评中存在的弊端和问题,提出构建"三个一体化"模式下高职生综合素质评价体系,探讨了评价体系中各指标的组成及权重的合理分配,通过多层次模糊模型综合评价高职生的综合素质,促使学生自觉自愿地提高自身素质。     

长沙市城市低碳经济评价及实证研究

为了客观评价城市低碳经济发展水平,构建城市低碳经济的评价模型很有必要。根据影响城市低碳经济发展的主要因素构建了城市低碳经济评价指标体系,并以长沙市为例,运用因子分析法对长沙22年的低碳经济发展水平进行了实证研究。结果显示应大力发展低碳产业,推动产业结构的优化升级;加大低碳技术的支持力度;大力宣传低碳理念;加快碳汇建设,提高森林覆被率。     

基于数据包络分析：决策树的企业财务评价与预警--以西部四省上市企业为例

目前,对于企业财务状况评价与预警的研究主要依据ST与非ST两类企业进行分组,类别过于笼统,从而评价结果较为单一,难以衡量企业财务状况的变化过程。本文首先依据数据包络分析理论对上市公司的财务状况进行评估,将其划分为五个层次,进而引用C5.0决策树算法学习企业财务状况等级的划分规则,从而得到更加连续的企业财务评估方法,也适用于财务决策的检验与修正,使得对企业财务状况的研究更加贴近实际,评价与预警效果更加准确、实用。