The two-dimensional impact of color on shopping

Prior research has typically grouped color effects into a single class of effects and has ignored situational aspects of consumer responses to color. In the present study, color effects are shown to exhibit different patterns depending on the type of response examined. Further, these effects are described as a function of color wavelength. Evaluative effects are most positive at the short wavelength (blue) end of the visible spectrum, while the activation response engendered by color exhibits a U-shaped pattern across wavelengths. Results of the study support the existence of these two distinct dimensions, and potential applications of the findings are discussed.The author wishes to thank Mark Alpert, Joe Cote, Pam Henderson, Wayne Hoyer and Eric Spangenberg for their helpful comments.     

政府绩效考核、地方干部行为与地方发展

文章旨在考察中国政府绩效考核对县乡领导干部行为产生的影响。在介绍中国农村地区地方政府考核体系的基础上,文章依据作者的实地调研和所收集的文献资料重点分析了地方干部对考核的行为反应。文章发现,尽管不同的干部群体之间存在很大的差异,但绩效考核体系和考核目标显然已经成为影响地方干部行为的一个重要指挥棒。最后,文章为研究中国农村地区的政府绩效考核提供了一种新的视角:一方面,考核对地方干部行为起到了引导作用,建立了一种激励机制,并由此成为政治沟通的特殊渠道;另一方面,考核激发了地方领导干部的社会反应,尤其是激发了他们的群体性动力,而群体性动力对激励机制的影响也许要大于考核本身所体现的激励作用。     

高校知识管理能力实证研究——以江苏省为例

当今世界已步入知识经济时代,推行知识管理的策略,对高校管理发展具有重要的意义。本文结合国内外学者的研究,从理论上讨论和划分了高校教师知识管理能力的构成,以江苏高校为研究范围,在预研的基础上设计相应的调查问卷,然后通过实地调研获得江苏省具有代表性的主要高校的数据,运用模糊综合评价方法,在现状分析的基础上得到相应的评价机制,对目前江苏高校教师知识管理能力建设的有关政策和发展规划的制定有一定理论指导意义。     

高端技术技能人才贯通培养基础阶段信息技术课程的体系构建

随着北京经济的快速发展,2015北京市教委进行了深入的职业化教育改革,开展了高端技术技能人才贯通培养试验项目.此论文解析了此项目并深入的进行了项目中学生学习的分析.在了解学情和参照《高中信息技术课程标准》的前提下,提出了贯通培养试验项目基础阶段信息技术课程的体系建设建议.从基础阶段信息技术课程的课程目标、课程内容、教学模式、评价方式四个方面进行了介绍,为贯通培养试验项目的改革提供了参考的范式.     

区域自主创新环境评价模型构建及实证分析

自主创新环境由资源环境、市场环境、政策法规环境、制度环境、社会文化环境和服务支持环境等六个方面因素构成。基于自主创新环境的内涵及构成,构建了多层次的区域自主创新环境评价指标体系模型,并应用模糊层次分析法对福建省自主创新环境状况进行定量评价与分析。     

Evaluation of macroeconometric models

The disparity between the practice of applied econometricians and the econometric methodology they claim to profess has been widely noted. This paper attempts to examine and systematize the practice in a way that recognizes the variety of practical, theoretical and statistical considerations that applied econometric work must take account of. The discussion is organized under three criteria: relevance, consistency and adequacy; and the relationship between these criteria and the current critiques of applied econometrics is examined.     

银行外汇流动性监测与评价指标体系初探

本文借鉴国内外商业银行的经验,根据加强外汇流动性监管的要求,在考虑宏观和微观因素的基础上,探索建立反映商业银行外汇流动性状况的指标体系,以有效评估银行外汇资产流动性,从而确保银行外汇资产的安全性。     

北京市土地资源承载力综合评价研究

文章根据北京市城市的性质、定位与发展的目标,对北京市的土地资源承栽力进行了研究,并以全新的视角对北京市土地资源承栽力的综合评价指标体系进行了设计与应用,进而为促进北京市人口、资源、环境与经济协调发展,提出了一系列政策建议.     

Evaluating performance-related pay for managers in the National Health Service

This paper evaluates the scheme of performance-related pay facing NHS managers, using both quantitative and qualitative date from a questionnaire survey. We find that the scheme is modestly successful. On the basis of self-reported data from managers covered by the scheme, there are clear indications that it has raised motivational levels, and induced more effort, albeit for only a minority of the managers. These results stand in some contrast to those from a number of earlier UK studies, and may show what happens in relatively mature PRP systems. In seeking to understand why the scheme was not more successful, we found that motivational and behavioural change was less likely among those who thought that certain aspects of the objective-setting process were done badly, or that assessments were conducted inappropriately, or that the subsequent rewards were unattractive. We finish by drawing out some implications for HR policy.     

铁路退票险费率计算模型构建研究

旅客在办理退票业务时铁路收取阶梯退票费,所退票额可能无法再次售出,对旅客和铁路双方都存在潜在风险。铁路退票险是一种较好的保险服务,能够分担旅客退票和铁路客运资源在合同约定履行期间内的违约风险,创新客运主营业务服务。借鉴交通运输行业的非寿险费率计算方法,构建铁路退票险费率计算模型。通过分析退票业务,识别退票险影响因素,计算退票险费率,进行退票险知识库闭环管理,研究结果表明依据广义线性模型方法计算的纯保费与传统法差别不大,但可以节省较多的时间,因而使用广义线性模型方法计算铁路退票险费率更为合理有效,有助于加快铁路退票险费率的出台。