海外移民返乡家庭旅游的集体记忆和国家认同建构

对于海外移民返乡的研究,学者们往往聚焦于解析其返乡动机、探访祖国家园的行为,以及返乡旅游对国家认同的影响,而对其返乡旅游过程中形成的集体记忆及其对国家认同的建构的作用却鲜有涉及。该研究选择10个北美华侨家庭就返乡家庭旅游开展联合访谈,运用叙事研究方法,解析其返乡家庭旅游的集体记忆和国家认同建构。研究发现,海外移民返乡家庭旅游集体记忆的信息遵循地点活动感受三者之间互动影响的逻辑进行建构,通过分享行为来维系;而国家认同随着集体记忆的形成而建构,并通过日常实践体现出代际差异性、传承性和垂直传播性。该研究对海外移民的返乡研究、集体记忆和国家认同研究具有一定的理论和实践指导意义。     

植入式广告对游客记忆和行为意向的影响及其启动效应

传统植入式广告多以实体产品为对象,体验性产品的植入对受众记忆和行为意向的影响缺乏足够的关注。文章以旅游景点为例的实验研究表明,（1）受众对植入景点的记忆与其对精彩程度、喜爱程度评价存在“U”型关系;（2）受众对植入景点的旅游偏好和推荐意愿在影片播出后即时效应很高,一周后呈现显著下降趋势;（3）路线设计及报价的平面广告较好地启动了受众的比较和计算,从选择自己最大程度可实现的旅游决策方案;图片和口碑传播启动了受众对景区精彩和喜爱元素的记忆,从而表达出更高的旅游偏好和推荐意愿。（4）旅游偏好和推荐意愿具有类似的启动效应,受众自己向往的旅游景点也乐意推荐给他人。     

The shrine of remembrance Melbourne: a short study of visitors' experiences

The Shrine of Remembrance in Melbourne, Australia opened in 1934 to articulate the social memory of the Great War of 1914–1918. The site has developed to incorporate other memorials and a Visitor Centre. An exploratory study of visitors indicated that the traditional and new memorials continue to evoke a number of responses to war. People expressed a sense of sadness and gratitude for sacrifices made by all those who have fought in war. Many people had poor knowledge of the battles which had initiated the creation of the Shrine. The study indicates the Shrine's complexity which now commemorates multiple conflicts. Copyright © 2009 John Wiley & Sons, Ltd.     

Non‐Recognition of Print Advertising: Emotion Arousal and Gender Effects

Research in the behavioral sciences has found that memory tends to be enhanced by exposure to emotion‐arousing stimuli. While this relationship is not fully understood, the linkage appears to be more pronounced for females than for males. While the majority of prior studies dealing with memory have relied on the use of visual stimuli in a clinical experimental setting, this research examined the impact on memory resulting from exposure to actual print advertisements of varying degrees of arousal‐producing content. Differences in the relationship between arousal and memory were explored for male and female participants. In general, females were found to exhibit higher memory levels than males. As a single combined group, subjects exposed to emotion arousing versus emotion neutral ad. stimuli exhibited no significant difference in memory. For the set of emotion neutral ad. stimuli, no difference in memory was found between sexes. However, retention was significantly higher for females than males for the set of emotion‐arousing stimuli. The study identifies opportunities for further applied memory research.     

算术四则运算智能测试教学软件的设计

采用UML建模和ActionScript技术,为小学数学的加减乘除四则运算设计制作了一种能随机出题、交互解答、智能评测、图音并茂的教学软件。该教学软件克服了传统多媒体教学软件缺乏交互性、随机性的缺点。该软件既可用作小学数学课堂教学,也可放到网页里让学生们自行测试练习。     

从美国房价走势透视中国房地产市场走向

内容文章从量化分析的角度出发,研究了全美50个州和哥伦比亚特区房价指数序列的记忆性特征,发现各州房价指数序列均具有一定程度的长记忆性.同时,我们对50个州房价指数记忆参数的估计值进行了聚类分析,由此发现各州房价指数的记忆性呈现出一定的地区聚集性特征,而且还与地区的人口密度存在一定关系,从而为宏观政策制定者在决定房价调控措施的时候提供了有益的新思维,可使楼市更加健康稳定地发展.此外,文章的研究结果对于解决我国房地产市场目前存在的巨大泡沫问题提供了一个全新的视角     

‘Who Knows What?’ in New Venture Teams: Transactive Memory Systems as a Micro‐Foundation of Entrepreneurial Orientation

The increasing importance of entrepreneurial behaviour has led scholars to embrace the idea that an entrepreneurial orientation (EO) is an important predictor of firm performance. While EO occupies a central position in strategic entrepreneurship research, scholars have yet to explore its origins in new ventures. Drawing on the knowledge‐based and cognitive views, we theorize that a new venture team's transactive memory system is a cognitive mechanism that spurs the development of an EO. In a field study of high‐tech new ventures in China, we examined the relationship between venture teams’ transactive memory systems (representing the distribution, integration, and utilization of the teams’ knowledge) and EO and the moderating influence of team‐, firm‐, and environment‐level factors. We found that the transactive memory system of a new venture team enhanced their EO and that this relationship was positively influenced by intra‐team trust, the structural organicity of a venture, and environmental dynamism. Our findings provide novel insights into the micro‐foundations of TMS in developing an EO in new ventures.     

Object detection based on visual memory: a feature learning and feature imagination process

ABSTRACT

Visual memory plays an important role for the human’s visual system to detect objects. The features of an object stored in the visual memory have much lower dimensions than the features contained within an image. We simulate the visual memory as a feature learning and feature imagination (FLFI) process to build an object detection algorithm. The method is constructed by a bottom-up feature learning and a top-down feature imagination. The proposed object detection method is tested using publicly available benchmark data sets, and the result indicates that it is fast and more robust.