区域形象测量内容的研究综述

本文将区域形象理解为区域客观状况的存在方式,并从实体形象、投射形象与感知形象三个层面对区域形象的测量内容进行综述。区域实体形象的测量内容大多围绕区域的客观属性展开,从区域规划设计角度强调区域现实资源的竞争力;区域投射形象测量通过对信息源及信息的内容分析,将样本内容中出现的高频特征词作为测量内容,以体现区域在媒体世界中的形象;区域感知形象测量则从目标受众的认知与情感两个方面进行,明确目标受众对区域现状、特征的主观看法与态度倾向。     

论古镇旅游形象定位及其提升——以四川罗城古镇旅游目的地为例

旅游形象已成为旅游研究和开发的新领域,旅游形象的定位和提升对旅游目的地的规划与开发具有十分重要的意义。随着古镇旅游热潮的掀起,针对特色古镇的旅游形象定位和提升势在必行。罗城古镇因其独特的船形街建筑布局而扬名海内外,但其旅游形象需要在游客头脑中创造性的明确定位,并不断获得提升。     

基于内容查询的图像数据多层模型和快速检索研究

基于内容的图像搜索是目前搜索领域的研究热点,取得了较大的成果,在实际的开发中对于图像的数据库存储和检索的要求较高。本文通过对图像特征的研究,采用了面向对象的多层数据模型,并分析了索引空间中的多维索引降维、向量空间、度量空间等方法,引出了基于预分类和预计算相似度、树索引和二分快速检索图像数据的方法。接着通过分析其工作流程,从数据模型和检索方法上进行了论述,构造了基于内容的图像检索的工作架构。本文总结了此方案的创新点和适用范围,从而在理论证明了它的优秀的检索性能。最终提出了采用此方案进行基于内容的图像查询的可行途径。     

Impacts of product,store and retailer perceptions on consumers’ relationship to terroir store brand

This research shows that consumers’ relationship to terroir store brand, measured through attachment and two facets of brand loyalty (attitudinal and behavioral) is respectively influenced by their perceptions of the product, retailer and store. More specifically, the perceived authenticity of the products of the terroir store brand and its perceived value have a positive and significant influence on the attachment and behavioral loyalty of the regular buyers of this store brand and a positive and significant influence on the attachment of its occasional buyers. Trust in the retailer has a positive and significant impact on the behavioral loyalty of the regular buyers of this terroir store brand while perceived image of the store has only a positive and significant impact on the attitudinal loyalty of its occasional buyers.     

企业形象力评价的系统模型及方法

基于存在于企业客体的资源和存在于企业主体的能力互动形成企业形象力这一分析基础，建立了一个企业形象力评价模型，构建了企业形象力评价指标体系，对企业的形象力进行了系统评估，并运用模糊综合评判法评价了企业形象力的强弱，以期为企业竞争优势的获得和形象战略的制定及实施提供有益的指导。     

An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context

The current study investigates whether image interactivity can positively influence luxury perceptions in a virtual shopping environment, by offering shoppers a feeling of telepresence. 185 respondents were referred to either an image interactive or non-interactive virtual luxury store and completed an online questionnaire afterwards to measure their luxury perception. The results of this study show that image interactivity leads to higher perceptions of exclusivity, quality, hedonism and extended self due to a higher perceived telepresence. This study offers some guidelines for luxury brands to retain their luxury perception high in a virtual shopping environment.     

Does conspicuous decoration style influence customer's intention to purchase? The moderating effect of CSR practices

Using an experimental research design, this study examines the main effect of conspicuous hotel decoration style on consumer purchase intention, and tests the moderating role of corporate social responsibility (CSR) practices and the mediating role of image perception on the relationship between conspicuous decoration style and purchase intention with Chinese consumers. The results indicate that decoration style had a critical role in explaining Chinese customers’ purchase intention. Specifically, a low conspicuous decoration style led to stronger customer purchase intention than did a high conspicuous decoration style. The relationship between conspicuous decoration style and customer purchase intention was found to be fully mediated by image perception. The findings emphasize the significance of CSR in influencing Chinese customers’ purchase intention with hotels of a highly-conspicuous decoration style. Externally oriented CSR practices (i.e., corporate philanthropy, environmental protection) were found to be more significant in moderating the relationship between conspicuous decoration style and purchase intention than internally oriented CSR practice (i.e., employee treatment). Hotels engaging in philanthropy and environmental protection, can not only elicit a positive response from consumers, but also help mitigate the risks of a loss of organizational legitimacy as a result of high conspicuous decoration.     

论“原乡规划”及其乡村规划思想

原乡规划借鉴老庄哲学顺应自然的无为自化思想,强调在规划过程中以无为作为最高境界,尊重自然,以实现自然境域下人们生活与生产的原真性,规划理念和方法强调人与自然的和谐,主张以自然为本,以居民为本,主张保持好原住民的生活方式,主张为人们提供本色的自然体验和生活体验。原乡规划运用于乡村规划的思想,是拒绝乡村的城市化,使乡村保持好乡村景观和乡村意象,是拒绝让城市病蔓延到乡村。     

视频节目复用情况下的一种码率控制方法

针对图像通信中多路节目复用的情况，采用联合码率控制的方法，通过参量反映图像的统计特性，进而根据图像的复杂程度在各路节目之间动态分配比特，以维持节目图像质量的均衡。试验表明，它优于传统的独立编码方法。     

具有监控功能的数码相机的研制

本文介绍了一种具有监控功能的数码相机的研制，包括其中的硬件设计和软件设计，该数码相机具有一般相机的基本功能。还具有监控功能，满足了一些实践应用场合的需要。