Four Mexican dreams: What will drive the Mexican millennial to invest?

The American Dream is a well-researched concept, but what would be its equivalent for Mexico? We investigate the Mexican Dream for young adults (25 to 35 year old Mexicans). The aim of the study is to develop an understanding of the core values of young Mexican adults reflected in their consumer behavior in the financial sector. We implement a cross-cultural consumer behavior framework by David Luna, in order to consider factors like culture, and value systems to uncover the Mexican Dream for young Mexican adults. In order to gather data for this study, six focus group discussions of key informants were carried out in specific areas, such as consumer behavior, futures images and Mexican culture among others. The results suggest that the core drivers of the Mexican Young adults, known as Generation Y, differ from the traditional cultural values in several ways. The results are used to create four images of the future in order to understand the young Mexican adults core drivers for the future: 1) Following the North Americans image describes a future based on the traditional Mexican values updated with a modern twist; 2) The Muddling Through image describes a future where the most important aspects of life go wrong; 3) the Telenovela combines positive and negative aspects in an image of the future; and 4) the Going European image strives for a civilized individualism within a welfare state.     

文化创意企业品牌延伸对母品牌形象回溯影响研究

以文化创意企业品牌联想和品牌延伸契合度为基础,把延伸的品牌划分为知名品牌和一般品牌,把延伸距离划分为近延伸和远延伸,通过问卷调查的方式,用spss17．0统计分析工具中的相关分析及回归分析,在形成的2 x2矩阵中研究消费者对于企业延伸的接受性,并判断品牌延伸对母品牌形象的影响程度,便于文化创意企业品牌延伸的过程中,充分利用相关影响要素,避免资金、人力等方面的浪费,提高品牌延伸的成功率,达到稳步提高文化创意企业核心竞争力的目的。     

基于DTW算法的唇印识别

0引言 众所周知,指纹、足印、手枪子弹、射击特性及其头发、声音、血液、精液、DNA或者衣服上的纤维都可以作为犯罪证据。上述犯罪证据部分可直接在犯罪现场获取,另一些需要在警局或化验室才能获得,然后对这些证据进行分析和识别,以帮助抓获罪犯。     

基于纹理识别的胶印机墨杠故障检测方法

墨杠是一种常见的印刷故障,其产生的原因、诊断和解决方法一直是印刷领域的研究热点。本研究提出了一种基于纹理分析的墨杠检测方法：提取在印刷过程中形成的墨杠所包含的纹理特征,建立纹理图像数据库。通过高速CCD采集待检测印刷图像,求解印刷图像与标准图像的差影图像,从而得到缺陷图像,并求其纹理特征,通过纹理特征比对判断出现墨杠的原因。实验证明了该方法在印刷机墨杠故障诊断中的可行性。     

基于卫星中继的无人机图像传输系统

基于卫星中继的无人机图像传输系统在遥感图像的传输中有着十分重要的作用。首先讨论了这种系统的应用意义 ,然后提出了一种具体的实现方案 ,对系统中的几个关键部分的设计进行了详细分析。目前的实验成果表明 ,这种基于卫星中继的无人机图像传输系统方案是可行的。     

Turbo码在无线图像传输系统中的应用

通过Matlab仿真,信源编码采用矢量量化法,对静止图像通过无线瑞利(Rayleigh)衰落信道传输时,不采用信道编码和采用Turbo码作为信道编码两种情况进行了研究。依据失真度的主观评价,对两种情况下重构的图像进行了比较和分析。结果表明,Turbo码具有很强的抗衰落和抗多径效应能力,它不仅有效地提高了无线图像传输的可靠性,而且大大节省了系统发射功率。     

基于内存直接写入的数字图像采集接口电路的设计

本文介绍了基于内存直接写入的数字图像采集接口方法。对于要求实时进行图像处理的系统,直接写入内存法可以在不需要处理器干预的情况下,直接将图像数据写入系统存储区内,实现高速图像采集。     

The Role of Feelings in Investor Decision-Making

Abstract.  This paper surveys the research on the influence of investor feelings on equity pricing and also develops a theoretical basis with which to understand the emerging findings of this area. The theoretical basis is developed with reference to research in the fields of economic psychology and decision-making . Recent advancements in understanding how feelings affect the general decision-making of individuals, especially under conditions of risk and uncertainty [e.g. Loewenstein et al . (2001). Psychological Bulletin 127: 267–286], are covered by the review. The theoretical basis is applied to analyze the existing research on investor feelings [e.g. Kamstra et al . (2000). American Economic Review (forthcoming); Hirshleifer and Shumway (2003). Journal of Finance 58 (3): 1009–1032]. This research can be broadly described as investigating whether variations in feelings that are widely experienced by people influence investor decision-making and, consequently, lead to predictable patterns in equity pricing. The paper concludes by suggesting a number of directions for future empirical and theoretical research.     

一种新的基于二尺度分解的图像和谐融合方法

介绍了一种新颖的图像融合算法。该方法首先将图像的亮度通道进行分解,然后对分 解后的层使用不同的方式进行处理。该方法使用均值插值法来解决图像融合问题。实验表明 ,该方法在外观不同的图像上能够获得比较满意的结果,融合结果和目标图像的细节纹理匹 配完好且无缝。此外,基于图形处理器（GPU）的并行实现提高了算法的效率。     

An Analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures

Summary

The image of France has often been associated with that of food and wines and images of food products, vineyards and restaurants have traditionally dominated national and regional promotional strategies and tour operators' brochures alike. Indeed, food represents a powerful eye-catcher and a strong symbol of quality of life and authenticity, as a result it has represented an important theme used in advertisements. However, the food theme is in fact multiple and can also be used to portray symbols of cultural identify, communication and status. Therefore, the present study first aims at identifying the different food images that can be used by tourism advertisers in their promotional material. Secondly the study aims at investigating how different food images can be used for specific destinations' positioning strategies. The research uses a content analysis to identify the types of food images used in 19 French regional tourism brochures. Results show that country products/dishes and raw/natural products dominate food images followed by wine and vineyards images. Images of food producers, chefs, restaurants and the presence of people in the pictures on the other side are underrepresented. Parallels between the categories of food images used in brochures and the corresponding positioning strategies chosen by the regions are not very strong. Nevertheless, the study indicates that regions that position themselves on the traditional/rural/authentic theme use mostly images of raw products, country products and market scenes while only a few regions position themselves on the gastronomy dimension. In other terms, the cultural dimension of food as an identity marker for the regions is its principal use, and images of food associated to communicating/sharing or to status/lifestyle statements are rarely used in French regional brochures.