实施多种营销策略 扩大电力市场占有率

供电企业营销的4项重点工作是增加销售电量、合理合法执行电价、及时回收电费和加强供电服务,其中增加销售电量扩大市场占有率最为关键。分析了当前制约销售电量增加的主要因素,提出了扩大市场占有率的多种营销策略和途径。     

日本能源政策演变的经验

分析了日本不同发展时期的能源政策调整动因以及能源政策对能源结构的影响;介绍了日本能源政策调整的最新动态。日本政府注重制定着眼未来、目标明确的能源总体战略,大力推进节能措施,建立全方位的能源国际合作、加强政府与民间合作及培育强大的能源公司等经验值得我国借鉴。     

The effects of strategic and market complementarity on acquisition performance: evidence from the U.S. commercial banking industry, 1989–2001

Most traditional research on mergers and acquisitions tends to focus on the role of similarity in explaining acquisition performance. While scholars have recently begun to examine acquisition complementarity, there is still little evidence concerning how complementarity influences acquisition performance. Further, previous research has not drawn the connections between related contexts and the potential benefits from complementarity. In this article, we move the study of acquisition complementarity forward by investigating the effects of strategic and market complementarity on acquisition performance in the context of related horizontal acquisitions. We also propose that two key attributes of acquirers—strategic focus and out‐of‐market acquisition experience—will moderate this relationship. We investigate our research questions in the context of all 2,204 acquisitions made by publicly traded U.S. commercial banks during the 12‐year period from 1989 to 2001. Our findings are generally supportive, suggesting complementarity is an important antecedent of acquisition performance, and raising important issues on the nature of acquisition research in general. Copyright © 2009 John Wiley & Sons, Ltd.     

Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance

We report on two studies (a single and a multi‐industry) that empirically investigate a nomological network of relationships between strategic business unit product‐market strategy (differentiation, cost‐focus, and product‐market scope), marketing capabilities (architectural and specialized capabilities, as well as their integration), and business unit performance (market effectiveness and subsequent one‐year objective cash flow), along with a series of controls. Addressing important lacunae in the resource‐based view our main research objective is to augment understanding of how critical firm‐level marketing capabilities enable the realization of strategy, thus, further advancing both the resource‐based view and more recent capabilities theorizing. Specifically, we test seven hypotheses and find strong evidence that both architectural and specialized marketing capabilities, and their integration, positively mediate the product‐market strategy and derived business unit performance relationship. In contrast to many extant studies, both survey and objectively measured data are combined, and because the secondary data collected contains both resource‐level (input) data and subsequent one‐year financial data, a higher level of confidence may be attributable to our findings. Copyright © 2009 John Wiley & Sons, Ltd.     

Unraveling the Genetic Component of Multifactorial Diseases: Dream or Reality

The etiology of many human diseases is complex and very likely involves a combination of genetic and environmental risk factors. A popular strategy to detect genetic risk factors is to perform a systematic screening of the genome searching for linkage. The power of such and approach depends very much on the unknown characteristics of the genetic factors and the main difficulty is to establish a good trade-off between false positives and false negatives. Besides, a precise localisation of the risk factor will generally not be obtained. The set up of a candidate gene stratery is necessary to go further in genetic factor identification. It is likely that for multicfactorioal diseases the only genetic risk factors that can be detected are those with fairly strong effect. Even in that case, it is important to design strategies which increase the power of detection and provide for a better evaluation of the associated risks.     

浅谈企业会计管理存在的问题及对策

当前,我国部分企业在会计管理方面存在着诸多问题,制约了企业健康、持续的发展。现针对这些问题,进行分析并提出可行性对策。     

跨国公司在华物流外包对企业绩效影响的实证研究——以企业战略为调节变量

在现有理论文献和调查的基础上,提出假设,利用问卷统计分析,对跨国公司在华实施的企业战略在物流外包与企业绩效的调节作用进行了实证检验,研究结果表明,跨国公司在华实施的成本领先战略会促进物流外包对财务绩效、市场绩效和运作绩效的正向影响;跨国公司在华实施的差异化战略对物流外包与企业绩效间的关系不产生影响。     

多能互补发电系统抽水蓄能模型及运行策略探讨

在我国社会主义市场经济不断发展的大环境下,发电企业将面临资源紧张的问题。为了缓解我国部分地区自然资源匮乏的现状,多功能互补发电系统抽水蓄能模型已在我国广泛应用。本文主要从多功能互补发电系统抽水蓄能模型的优势和作用等方面,对该模型的运行策略做了简单介绍。     

关于西部城镇化发展的思考

本文通过对我国西部地区城镇化发展现状的研究,分析了西部城镇化发展滞后的因素和城镇化过程中存在的问题,提出了加快西部城镇化发展的对策:充分发挥西部资源优势,以科学发展观为指导构建长期稳定的绿色城镇发展战略;改善城镇发展的软硬环境,加大城镇经营力度;注重城镇化发展中的制度创新。     

国产手机行业发展的金融对策研究

文章在分析国产手机竞争、盈利模式等方面介绍当前国产手机现状的基础上,通过长虹手机为代表的国产手机和国外高端机在投入、方向等方面进行对比,找出存在的问题,并针对当前国产手机的存在的问题,提出相应的金融性对策。