Critical resource: An institutional economics of the Internet addressing-routing space

This paper links the analysis of IP address policy to the established vocabulary and concepts of institutional economics. Internet addressing and routing are usually discussed in technical terms, yet embedded in this highly technical discourse are a number of critical economic concepts, such as scarcity, externalities, common pool resources, tragedy of the commons, and conflict over the distribution of costs. To solve these problems, governance institutions native to the Internet have evolved. Yet despite the centrality of addressing and routing to Internet governance, there is very little research literature that bridges economic, institutional and technical discussions of IP addressing and routing. This paper connects the techno-economic discussion to analysis of institutions and governance arrangements.     

An acceptance model for an Internet protocol television service in Korea with prior experience as a moderator

This study examines the effect of users' prior experience on the adoption behaviour in the Internet protocol television (IP TV) service domains. This article proposes a new acceptance model for an IP TV service considering the moderating effect of experience and verifies the model with an empirical study. Respondents are classified into either experienced or inexperienced groups according to their prior experience with the IP TV service. The results indicate that motivational factors used in our study affect behavioural intention. In addition, this study shows that the influence of extrinsic motivational factors on the behavioural intention are stronger for the experienced group than the inexperienced group and the influence of intrinsic motivational factors on the behavioural intention are stronger for the inexperienced group than the experienced group. This article concludes with study implications, as well as limitations and future research directions.     

Perceived risk and risk-reduction strategies in Internet shopping

This article focuses on the appearance of new kinds of risk and new risk-relievers in electronic buying situations. A qualitative study was conducted in order to identify risk dimensions and risk-relievers. The links between risk and risk-relievers were taken into account. A quantitative survey was also conducted in order to measure perceived risk level and risk-reliever utility, and to present a cluster analysis of consumer riskreduction behaviour based on risk-reliever utility scores.     

The Impact of Personality Variables,Prior Experience,and Training on Sales Agents' Internet Utilization and Performance

ABSTRACT

Emerging literature on the impact of the Internet on business-to-business (B2B) marketing has primarily focused on examining this issue from the perspective of manufacturers and buyers. This study focuses on the sales agent, a third prominent actor in B2B markets, and tests a conceptual model that relates a sales agent's personality, demographic, and user-situational constructs to that sales agent's Internet utilization for selling activities. Further, the model tested in this study relates a sales agent's Internet utilization to perceived sales performance. Findings in this study indicate that internal locus of control, learning orientation, and sales related Internet training relate positively to a sales agent's Internet utilization, and that a sales agent's age relates negatively to Internet utilization. Further, the results support a positive relationship between a sales agent's Internet utilization and sales performance. This study emphasizes that the Internet can be a productive tool for sales agents. The implications of the results of this study for sales agents with respect to training and recruitment are discussed and avenues for future research are suggested.     

Web-Based Promotions

Abstract

Numerous business and popular articles continue to appear to stress the importance of the Internet as a powerful and interactive means of communication. As with other media, the web affects viewers' product evaluations and behavioral intentions. This article attempts to understand how students (recently admitted freshmen) form opinions about their school through interaction with the university web site. Multiple studies are conducted using website variables. The results of study one suggest website vividness, interactivity, and entertainment value are crucial in the formation of positive evaluations of and word of mouth behaviors directed toward the university. In study two, these same predictors helped explain word of mouth intentions but contributed little to evaluations.     

The Output Effect of a Transition to Price Stability When Velocity Is Time Varying

This paper explores the effect of time‐varying velocity on output responses to policies for reducing/stopping inflation. We study a dynamic general equilibrium model with sticky prices in which we introduce time‐varying velocity. Specifically, we endogenize time‐varying velocity into the model developed by Ireland (1997) for analyzing optimal disinflation. The nonlinear solution method reveals that, depending on velocity, the “disinflationary boom” found by Ball (1994) may disappear even under perfect credibility and that early output losses may be much larger than previously thought. Indeed, we find that a gradual disinflation from a low inflation may even be undesirable.     

Exploring Content and Design Factors Associated with Convention and Visitors Bureau Web Site Development

Abstract

Convention and visitors bureaus (CVBs) have become important organizations within the tourism industry. The International Association of Convention & Visitor Bureaus (IACVB) reported that it represents approximately 500 destination management organizations in 30 countries (IACVB, 2003). As one of the most important components of the tourism industry in the United States, the Convention and Visitors Bureau performs various activities to facilitate destination marketing and development, with the aim of enticing leisure and convention customers to their particular city or region. Meanwhile, meeting planners are using technology to enhance their ability to produce and execute meetings that demonstrate a high return on investment. Consequently, CVBs' websites have enormous potential in selling a destination and facilitating the meeting/convention planning process. This paper explores the content and design factors associated with convention and visitors bureau web site development. It also demonstrates how planners utilize the Internet and CVB websites.     

Modelling E-Marketing Strategies: Internet Presence and Exploitation of Greek Hotels

Abstract

Despite the wide use of the Internet in the tourism industry and the exponential growth of e-commerce, little is still known on how the new medium is transforming marketing practices and concepts. The purpose of this empirical study is to fill in this gap. Specifically, the study first analyses Internet's capabilities as well as the Virtual Marketspace and the marketing transformations that the Internet is creating. After reviewing models and strategies for Internet marketing, an e-marketing mix is proposed that exploits Internet capabilities. The latter is used in order to investigate and provide suggestions on the development of Internet strategies of hotels in Greece.     

Information direction, website reputation and eWOM effect: A moderating role of product type

This article examines how the electronic word of mouth (eWOM) information direction (positive vs. negative) and a website's reputation (established vs. unestablished) contribute to the eWOM effect. The article describes a study focusing on the moderating role of the product type (search vs. experience). The results of the experiment show that the eWOM effect is greater for negative eWOM than for positive eWOM, greater for established websites than for unestablished websites, and greater for experience goods than for search goods. The results support the moderating effects of product type on the eWOM information direction-website reputation-eWOM effect relationship. The impact of negative eWOM on the eWOM effect is greater for experience goods than for search goods. Similarly, the impact of website reputation on the eWOM effect is greater for experience goods than for search goods. The findings provide managerial implications for an Internet marketing strategy.     

Broadband speed and unemployment rates: Data and measurement issues

We examine the effects of broadband speed on county unemployment rates in the U.S. state of Tennessee. We merge the older National Broadband Map dataset and the newer FCC dataset in lengthening our broadband access data over the period 2011–2015. Extending the dataset improves the precision of the estimates. Our panel regressions control for potential selection bias and reverse causality and show that broadband speed matters: unemployment rates are about 0.26 percentage points lower in counties with high speeds compared to counties with low speeds. Ultra-high speed broadband also appears to reduce unemployment rates; however, we are unable to distinguish between the effects of high and ultra-high speed broadband. We document beneficial effects of the early adoption of high speed broadband on unemployment rates. Better quality broadband appears to have a disproportionately greater effect in rural areas.