An Empirical Segmentation of Users of Mobile Banking Apps

Digital technologies have squeezed the entire world into a small frame. Trade and transactions never stop, and they go where the customer is. Marketers must reinvent their strategies and toolkits to win in this hyper-connected world. Companies are creating new and improved ways for engaging and involving their consumers, and one significant tool now used by companies for these purposes is the app. Mobile phones have registered the highest growth among all technological evolutions, and mobile apps are proliferating. Apps are being used across a diverse range of industry verticals, including banking, e-commerce, travel, and tourism. This article studies a set of twenty different banking apps and segments consumers based on their adoption and usage of the apps. This article emphasizes the role of mobile technologies to change established channels and banking services, and also analyzes how the Indian banking sector has benefited from the adoption of mobile apps.     

Understanding the factors affecting the adoption of the Internet of Things

The Internet of Things (IoTs) is widely considered as one of the most important infrastructures for promoting economic development and technological innovation. The purpose of this study is to find the key factors influencing IoT adoptions, specifically in Taiwan’s logistics industry. In this study adopts a model which is a hybrid of technology, organisation and environment (TOE) and the decision-making trial and evaluation laboratory method (DEMATEL) to evaluate the complex factors influencing the adoption of IoT. The study employs the TOE framework as a basis to develop a general evaluation framework, and the DEMATEL technique conceptualises a structural model and then identifies the causal relationships among factors through a cause-effect relationship diagram. Finally, we also divided the complex influencing factors into cause and effect groups to better clarify the causal relationships for decision-making, to ensure the efficiency of IoT adoption.     

The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns

This study examines the relationships among relevant service quality dimensions of Internet service providers (ISP) and their customers’ perceived value, trust and commitment. Data was collected from residential Internet users in Thailand. The final usable sample size was 1507. The analyses include segmenting ISPs’ customers on the basis of their usage pattern and evaluating their perceptions of Internet service quality dimensions. In addition, several alternatives models were compared using structural equation modelling to confirm the mediation effects. An ISP’s service quality is influenced by the following four dimensions (a) network quality, (b) customer service and technical support, (c) information quality and (d) security and privacy. The findings reveal that while all dimensions have positive effects on trust, only network quality, information support and privacy influence customer value significantly and information support is the only dimension which is directly related to commitment. Additionally, the effects of customer service and information support on value vary across customers of different Internet usage patterns. The contribution of the present paper stems from the simultaneous modelling of a range of mediation effects which can better help explain the impact of service quality dimensions on customers’ cognitive and affective evaluations in high-tech service settings.     

Progress of e-development in China since 1998

In this paper, a holistic analytical framework for tracing and understanding the progress of e-development is developed and adopted in an empirical case study of China’s e-development since 1998. In particular, the progress is analyzed systematically by benchmarking various ICT infrastructure and e-devices, the composition of Internet users, and the key dimensions of e-government, e-working, e-commerce, and e-networking. In addition, the questions of whether the geographical digital divide in the country has been narrowed is examined. Our findings show that (1) China has made noticeable progress in the e-development since 1998; yet, progress varied in different dimensions; (2) based on the overall performance, 2004 can be considered as the watershed for China to move from the formative stage to the developmental stage; (3) during the e-development, digital disparities in China have dramatically decreased at the provincial level, however, the urban-rural digital gap widened. We suggest that other than promoting affordable ICT possession, the wider and more diversified e-applications for different walks of life will be important for China to move towards the mature stage.     

The Internet of Things: Are you ready for what’s coming?

Are you ready for what’s coming? As senior managers look to connect products, processes, and services to the growing field of the Internet of Things (IoT), this is an important preliminary question. Leveraging the IoT for firm benefit involves revisiting certain ideas that may have gone unquestioned for a long time. In this article, we begin by reviewing the complexity of the IoT, the complexities of an increasingly interconnected environment, and the increasing need to develop partnerships in order to create innovative solutions. We then offer practical insights from a case in which three actors with reciprocal specialties cooperated to create an IoT solution in the form of a connected appliance. While a shared spirit of optimism prevailed throughout the endeavor, reaching the finish line meant jumping a few hurdles along the way. Finally, we describe a number of fundamental issues related to business models, partnership strategy, data ownership, and technology diffusion that every enterprise should address before diving headfirst into the Internet of Things.     

“互联网+”与消费品制造企业转型——基于架构创新的视角

通过研究架构理论,分析了消费品制造企业在"互联网+"背景下的架构创新。提出变换外围要素、核心要素相同的二阶中性置换可以形成两种不同的消费品制造企业架构创新模式。经过改进的双层技术接受模型检验,两种模式的结果殊途同归,预测两种模式结合的双层架构创新模式会成为未来新型消费品制造企业架构创新的主流。     

关于优化流量经营管理的思考

本文将以中国移动为研究对象,针对流量经营管理作出分析思考。     

Export Expansion Process for Electronics:

This paper explores the changes in Hong Kong electronics manufacturing firms regarding the development of vertical channel integration as export marketing strategy. Analysis of data suggests that Hong Kong electronics manufacturers are increasingly utilizing foreign based channel intermediaries, and establishing internalized export departments and overseas sales offices to handle their export functions. in addition, a few cases of horizontal integration exist in the form of takeovers of Hong Kong manufacturing firms by multinationals from the United States, Japan, and the United Kingdom.     

Convenience,Price, Product

Abstract

This study examines the factors motivating consumers' purchases of specialty food and beverage products via the Internet. While convenience is often cited as a motivating factor, price and product selection have also been identified. This study considered convenience in terms of time, space, and effort. It also identifies several specific sub-categories for price and products. Among respondents who had made a recent online purchase, convenience-related issues were most frequently cited as being relevant to the purchase decision. Product-related factors were important for nearly one-third of the respondents. Price was of relatively little importance.     

Advertainment

Abstract

This essay explores the issues implicated by entertainment vehicles created solely to spotlight specific advertisers. From the contemporary exemplar of this paradigm in the highly successful 1990-1998 “Sophisticated Taste” campaign for Taster's Choice(r) instant coffee, in which viewers watched the sparks fly between the characters of Tony and Sharon in a continuing series of ads that functioned as television programming across multiple media platforms, to the most recent incarnation in advergames, online computer games that promote brands, this study considers the nature and implications of perhaps the ultimate evolution of product placement and blurring of the lines between entertainment and commercial persuasion.