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11.
文章从目前互联网迅速发展对传统媒体尤其是纸质媒体造成巨大冲击的现状出发,通过对目前报业面临现状的分析,提出了传统纸媒在新形势下的生存对策,保持自有优势。注重内容价值。切合受众的差异化需求,进行思维创新。  相似文献   
12.
By profiling demographic characteristics, perceived general adoption attributes, perceived value-based adoption attributes, motivational needs, mass media use, and content interest, this exploratory study examines the nature of four categories of mobile TV adopters — current, potential, continuous non-, and discontinuous user groups. Despite the limited sample size (N = 214), there are some meaningful findings. First of all, the non-adoption rate of mobile TV of the continuous non-, and discontinuous user groups is higher than the adoption rate of the current and potential user groups. Less than half of the respondents (N = 34) who had used TV on a mobile device were unwilling to use it again in the next twelve months, and almost half of those (N = 102) did not have the intention of using it within the coming year. The results suggest that the discontinuous group seems to have been dissatisfied with the actual mobile TV use when compared with their expectations and evaluations, while the potential user group is more likely to have high expectations and positive evaluations before the adoption and use of mobile TV. All user groups were unwilling to pay the fee, despite the current and potential user groups perceiving the exceptional values. No differences were found in the personality trait of innovativeness and mass media use behaviors among the four groups.  相似文献   
13.
Dana Klisanin 《Futures》2010,42(10):1119-1125
Our existing model of media, based upon a consumptive-materialist–atomistic orientation, falls short in seeking to promote mainstream awareness of systemic and integral thinking in society-at-large. This paper presents evolutionary guidance media, a new model for media arising from evolutionary perspectives including systems science, humanistic, transpersonal and integral studies designed to promote planetary consciousness and give rise to an ecological–spiritual–integral mindset. Two key elements of evolutionary guidance media are discussed: a databank containing purposeful data from nine or more dimensions of human activity, and transception, the infusion of cyberception with qualities arising from mutual causality. Specific types of transception are introduced including Gaiaception, Agoraception, and Dharmaception. Organizations and companies already in the process of creating green media, socially responsible media, and spiritual, or transformational media are vanguards of the development of conscious media.  相似文献   
14.
岳芃 《当代经济科学》2011,33(2):99-105,127
本文基于行动者—网络理论从技术变化、媒介信息融合导致产业利益冲突的这一视角出发,分析由国家、产业管理部门、产业的企事业单位以及社会公众围绕媒介信息技术的变化所构成的网络关系,在此基础上认为在国家、产业管理部门、产业的企事业单位以及社会公众与媒介信息技术的互动过程中有效实现各方利益的有机整合是实现"三网融合"的充分必要条件,而对广播电视和电信产业进行产业规制制度改革是有机整合各方利益的关键所在。  相似文献   
15.
自从公仆型领导(servant leadership)由Greenleaf(1977)提出后,逐渐成为领导学研究中的前沿研究领域,为研究领导有效性问题提供全新视角,但国内学术界有关公仆型领导的研究文献却凤毛麟角,特别是实证研究极其少见。本研究探讨公仆型领导对下属反生产行为的作用机制,并引入领导-下属关系质量作为二者的中介变量,下属工作丰富度作为调节变量,研究课题具有一定的前瞻性。通过对长沙、深圳、北京、广州这四个城市的一些企业进行调查,收集273份有效问卷,使用SPSS 17.0和AMOS 7.0统计软件,通过基本描述性统计、信度分析、相关分析、回归分析结构方程模型等,主要研究结论有:(1)公仆型领导与下属反生产行为显著负相关,公仆型领导对下属反生产行为有显著预测作用;(2)领导-下属关系质量在公仆型领导与下属反生产行为之间存在着中介作用。(3)下属工作丰富度在公仆型领导与下属反生产行为之间并不存在着调节作用。  相似文献   
16.
文章手工收集、整理了2006-2015年中国A股上市公司的媒体报道倾向数据,实证研究了媒体报道正向倾向与分析师乐观预测偏差对上市公司负收益偏态系数的影响。研究表明,虽然媒体报道正向倾向、分析师乐观预测均分别对上市公司股价负收益偏态系数产生显著的负向影响,但是两者的交互项对股价负收益偏态系数的影响则是显著为正,即当媒体报道正面倾向与分析师乐观预测两者共同作用时,将会触发"信息过度关注偏差"机制,从而降低了上市公司股票收益。文章研究还发现,媒体报道、分析师预测和"信息过度关注偏差"机制的作用强度,在市场化程度高地区要明显大于市场化程度低地区,可能的原因是市场化程度高地区的企业更加容易被媒体报道和分析师关注,进而产生更强的关注效应。  相似文献   
17.
Recognizing policy-making process as a communicative process, this study examines who has subsidized information relating to the net neutrality policy debate. Empirical data has been collected from net neutrality stories published in four national newspapers, as well as from hearings by Congress and the Federal Communications Commission (FCC), during the period of February 2004 through January 2009. Study findings reveal that corporate interests have played a significant role in subsidizing information on net neutrality, both to the public through the mainstream media and to legislators through Congressional hearings. Furthermore, study results show that experts played a larger role in defining net neutrality through the mainstream media and FCC hearings than they did through Congressional hearings. Finally, the role of advocacy group representatives was more apparent at Congressional hearings than via the other two available information channels.  相似文献   
18.
高校毕业生就业形势出现的新变化、毕业生就业形式的多样化以及新媒体的出现对辅导员就业服务能力提出了新要求。因此,辅导员必须紧跟时代步伐,积极培育社会主义核心价值观,以人为本,创新就业服务方式方法,加强就业心理辅导,完善就业服务方式,加大个性化指导力度,提高就业服务能力,进而实现毕业生高质量的就业。  相似文献   
19.
This study investigated the extent to which style of information processing relates to media perceptions and information exposure. The results showed that visually oriented individuals were more favourably predisposed to the television medium and reported greater exposure to this medium than verbally oriented individuals. Verbally oriented individuals reported greater exposure to print media information than did visually oriented individuals. An exploratory interaction hypothesis between information processing style and gender was not supported. The implications of these results and future research directions are discussed.  相似文献   
20.
Product and packaged goods marketers have responded to changing consumer and media environments by adopting integrated approaches to marketing communication. The value and utility of such approaches likely extend to a wide range of marketers, but there have been few published attempts to examine the viability of the integrated marketing communication concept in retail and service marketing. This study addresses this void by using a seven-stage model of integrated marketing communications to examine the media and message delivery practices of national and regional retailers and consumer service marketers. The results of a national mail survey found many of these marketers using such key integrated marketing communication elements as multiple media, databases, individual-level consumer information and behavioural response measures in their media and message delivery practices. Few, however, were using these elements in a strategic or coordinated fashion. Integrated approaches thus appear to have much value in retail and service marketing, particularly as a means for coordinating media and message delivery elements in a fashion that provides a way to link behavioural responses to media vehicles and advertising messages.  相似文献   
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