A cognitive model to predict domain-specific consumer innovativeness

Marketers who launch innovative products need to identify consumers who are willing to learn about, buy, and use these innovations. To optimize marketing campaigns, practitioners need to know the characteristics of this key segment in the diffusion process. Previous research, however, provides confounding results about antecedents of innovativeness because of two limitations: (1) previous studies have conceptualized innovativeness on different levels of abstraction (2) previous studies have not taken into account the influence of the product category. The present paper suggests a conceptual framework to overcome these shortcomings. Based on this framework, the paper suggests a theoretically founded cognitive model of domain-specific innovativeness for a product category with a utilitarian benefit. This model is empirically tested in the field of automotive interior. To this end, 521 German car drivers were surveyed. The results of structural equation modeling show that domain-specific innovativeness for utilitarian products is mainly influenced by specific need for cognition, special interest media usage and domain-specific opinion leadership.     

服装业中流媒体的应用

随着网络信息时代的到来,越来越多的服装企业利用网络及其一些相关应用来拓展自身的市场。流媒体技术的应用,对企业改善内部管理及发展企业业务等方面都有着深远影响。本文阐述流媒体技术在服装企业的具体应用,以及目前不能得到全面推广所面临的一些基本问题和未来发展前景。     

海关融媒体中心建设路径研究

智媒时代,海关借助科技的力量,以人本的逻辑建设海关融媒体中心,是服务国家战略和人民、有效传播主流价值观的需要。目前,海关媒体融合工作存在认识待深入、顶层设计不足、技术平台缺失、流程创新不足、分众传播较少等问题。在借鉴各类融媒体中心建设的基础上,形成海关融媒体中心建设的指导思想、建设思路、建设内容与步骤,以期达到海关内部信息的融合、与社会媒体的信息融合、与信息用户的信息融合,乃至与海外媒体信息融合的效果。     

Empirical analysis of media versus environmental impacts on park attendance

This study examined whether park attendance was affected by red tide events. The analysis found that the presence of red tide, objectively measured with four models including nearby cell counts, did not affect park attendance. However, the appearance of the search phrase “red tide” in local newspapers revealed significant reductions in average daily park attendance of 398 (21 percent) visitors, representing revenue losses of $16,955. An effective red tide impact mitigation strategy may be to educate members of the press regarding the public response resulting from red tide coverage.     

政府与市场博弈下的媒介经济

媒介经济是一个全球性的词汇,而在社会主义市场经济体制下,这个称谓所蕴含的意思.却并不仅仅是一个简单的经济词汇,它所包含的是刻板和渴望开拓体制下的一种新的变革和发展。在这场变革中扮演对手戏的就是政府和市场,而裁判就是历史。     

媒介融合背景下中国传媒经营体制改革研究

在数字技术革命的推动下,电信、广播电视和出版业的产业边界日益模糊和收缩,三大产业的内容生产、传输平台和接收终端不断走向融合,传统传媒业纵向一体化的结构逐步裂变为横向一体化的结构。这是一场全新的产业革命。中国传媒经营体制改革必须顺应这一产业革命。已有改革力求在意识形态安全与产业发展之间谋求一种均衡,但在媒介融合背景下,现有体制因市场准入苛严、存量资源的肢解和资本经营受限等问题而制约了传媒产业的发展。进一步的改革思路可以是：基于横向结构放松市场准入;重塑市场主体;推进资本经营;建构传媒规制体系。     

食品安全丑闻报道与产销价格传导——基于中国猪肉市场的经验研究

本文利用主流媒体对猪肉质量安全事件的新闻报道构造食品安全丑闻报道指数,首次从媒体报道视角分析食品安全丑闻对中国猪肉供应链产销价格传导的影响。平滑转换误差修正模型检验结果表明:(1)食品安全丑闻报道是决定产销价格传导关系的门槛变量,当食品安全丑闻报道指数处于门槛值以内时,产销价格传导表现为线性关系,超出门槛值以后,则表现为非线性关系,但更多时候表现为非线性关系;(2)食品安全丑闻报道对产销价格具有非对称冲击效应,生猪价格比猪肉价格对冲击的反应程度更大、持续时间更长。这种非对称冲击效应不仅会打破产销价格波动的固有规律,也会加剧供应链上福利分配不均衡,处于弱势地位的养殖户更容易遭受福利损失。进一步采用向量自回归模型进行脉冲响应分析,结果仍然支持上述结论。     

News framing effects on destination risk perception

News coverage of hazards is often commented to be of critical importance to individuals' perceived risk associated with tourist destinations. Despite the significance of this issue to the global tourism industry, the link between portrayals of hazards and audience reception is rarely studied in this context. This study adopted the framing theory to evaluate media effect on tourists' perceived risk of portrayals of terrorism and political instability incidents. This involved a survey-embedded experiment which manipulated potential elements of a news report concerning a hazard. The content of fictitious articles used in the experiment was created on the basis of extant risk perception theories. Results revealed that the use of risk amplifying frame and risk attenuating frame result in higher and lower ratings of risk respectively. Moreover, tourist psychographic characteristics were found to moderate the influence of news frames on perceived risk. Implications for tourism destination managers and marketers were discussed.     

The influence of Internet on politics: the impact of Facebook and the Internet penetration on elections in Taiwan

Previous research on elections indicates that the rise of social media has had a positive impact on political participation and political interest, resulting in more voters going to the polls. However, there has been no research on the impact that social media have on bringing about a change in government. This research investigates the impact that the Internet and the Chinese version of Facebook have had on election results in Taiwan from 2001 to 2016. The findings indicate that after the Chinese version of Facebook appeared in 2008, the higher the penetration rate of the Internet in the Taiwan region, the more likely that political power will change hands and the ruling party will lose an election.     

Media diversity and communications policy: Impact of VCRs and satellite TV

Videocassettes and satellite-delivered television programmes are having a profound effect on existing communication policies in the world. Set up to protect local media industries and preserve native cultures, communication policies are being threatened by both legal and illegal uses of the VCR and communication satellite. Because the VCR has not been considered a mass medium and the piracy of broadcast signals is illegal, most nations have not accounted for the impact of foreign films and television programmes flooding their borders. A desire for more media diversity is cited as the prime reason for the popularity of the content carried by these new technologies.