媒体在公司治理中的作用述评

美国相继发生的安然、世通、施乐等财务舞弊案件,让媒体能否发挥公司治理功能这一主题受到社会各界的高度关注。从现有的经验证据来看,媒体通过声誉机制和信息媒介机制,提升了西方资本市场上上市公司的治理水平。我国对该问题的研究基本处在兴起阶段。本文综述和评析了国外关于媒体与公司治理关系的最新进展,通过建立媒体参与公司治理的一般理论分析框架,为我国学者从事该领域的深入研究提供思路与启示。     

应对不确定性：危机传播管理的博弈与创新

现代危机具有的不确定性让危机传播面临更大的挑战,不确定性越大,危机就越来越难以被预测,社会管理者就失去了观测和制定传播计划的主要依据,这令作为公共危机传播管理者的政府经常面临两难选择。危机的不确定性很大一部分来源于媒体融合环境的不确定性,这使现代危机传播的整个过程也变得不确定。政府作为现代危机传播者,必须对危机传播过程中的不确定性有充分的认识,在危机传播和应对的过程中灵活博弈,把握传播机会,创新传播方法。     

Social impacts of new communications media the Japanese experience

The author maps the emergence of new communications media in Japan and discerns major trends. He classifies their major social roles as information request, social participation, and enhanced dialogue. Social experiments with such media are necessary to guage and improve their acceptability to their intended users. Furthermore, significant impacts on social activities are anticipated when a new medium gains acceptance.     

试析媒介融合背景下二维码对广告业的影响

在媒介融合的时代背景下,手机广告作为一种新兴的广告形式日益引起人们广泛关注。相对于传统媒体广告,二维码广告具有受众卷入程度高、传播内容立体化、较强的伴随性和互动性等特点。本文从精确测定广告效果、精准定位消费者、拓宽广告营销渠道、改变广告传播方式等四方面探讨了二维码对广告业的影响,并预测随着互联网的发展、智能手机的普及、3G服务的渗透,手机直接访问互联网将越来越便利,二维码这一新型广告形式将大有作为。     

达日县高寒草甸土壤理化性质与物种多样性、地上生物量的关系

利用55个1m×1m的野外样方调查数据初步分析了达日县高寒草甸3种植被群落类型物种多样性与地上生物量及其同土壤理化性质的关系。结果表明:(1)土壤pH值和养分全量含量越低,其土壤有机质含量和速效养分含量越高。(2)在9个样地55个1m×1m的样方中共出现105种植物,物种丰富度最高为27种/m2,最低为4种/m2。(3)对于所有群落而言,物种多样性与地上生物量呈显著正相关关系,不同群落间,除矮嵩草群落外,小嵩草群落和山生柳+金露梅群落的物种丰富度与地上生物量呈显著正相关关系;对于Shannon-Wiener指数与地上生物量的关系,除山生柳+金露梅群落中两者呈显著正相关外,矮嵩草群落和小嵩草群落均没有表现出显著的相关性。(4)对于所有群落,土壤速效氮对物种多样性和地上生物量都有很大的影响,速效氮含量越高,物种多样性越丰富,地上生物量越高。     

Information flow between prediction markets,polls and media: Evidence from the 2008 presidential primaries

Are the forecast errors of election-eve polls themselves forecastable? We present evidence from the 2008 Democratic Party nomination race between Barack Obama and Hillary Clinton showing that the answer is yes. Both cross-sectional and time series evidence suggests that market prices contain information about election outcomes that polls taken shortly before the contests do not. Conversely, election surprises relative to polls too Granger cause subsequent price movements. We then investigate whether the additional information in prices could come from the media coverage of these campaigns, and uncover a set of complex relationships between pollster’s surprise, price movements, and various aspects of media coverage. Prices anticipate the balance and content of media coverage, but not the volume. On the other hand, it is the volume of media coverage, not the balance or content, that anticipates the surprise element in election outcomes. Moreover, Granger causality between prices and election surprises barely changes after controlling for media coverage, and causality from media volume to surprises persists too after controlling for price movements. Taken together, the results suggest that both prices and the volume of media coverage contain independent election-relevant information that is not captured in polls.     

Media heterogeneity and post‐earnings announcement drift: evidence from China

This paper examines how the Chinese stock market acts differently towards state‐controlled and market‐oriented media coverage. Using a setting of post‐earnings announcement drift, we find that information from state‐controlled media enters the stock price in a timelier manner, while the message from market‐oriented media needs more time to get a response from investors. The effect is also influenced by whether the type of news coverage is good or bad. Our findings suggest that the capital market underreacts when good news is reported by the market‐oriented media.     

如何解决传媒人才短缺难题

当前,传媒业的激烈竞争实质上是人才的竞争。人才是传媒成败的“牛耳”。解决人才短缺问题是着眼向外,还是着手向内？不排除向外,但主要应下力激活内部人力资源。这样做,可以防止造成新的人才浪费,可以避免爆发恶性人才大战,从而有利于传媒业的和谐发展。那种过份“引进”、忽视“挖潜”的做法是不可取的。     

媒体监督能够起到外部治理的作用吗？——来自中国上市公司违规的证据

本文从中国上市公司违规频率的角度,直接研究媒体监督能否对公司治理产生影响,并挖掘其影响机制,同时详尽分析媒体监督对违规频率不同的公司的治理效果之差异,发掘出媒体监督治理作用的异质性。实证结果表明,媒体监督能够显著降低公司违规的频率,说明媒体监督确实可以起到外部治理的作用。进一步运用分位数回归模型研究发现,对于越是频繁违规的公司,媒体监督的治理效果越明显。另外还发现,媒体监督的治理效果逐年上升,说明我国媒体对上市公司的外部治理作用日益增强。最后本文还发现,媒体监督对公司治理产生作用的机制以行政介入机制为主而非声誉机制。