领导社交媒介自我表露、领导可信度与上下级关系:内隐领导原型匹配的权变作用

社交媒介自我表露是一种具体的社交媒介使用行为,对现代人的工作和生活都产生了不可忽视的影响。在工作情境中,领导的社交媒介自我表露尤其容易引起员工的高度关注。然而,领导的社交媒介自我表露对其在组织中的上下级关系将会产生何种影响有待深入探讨。鉴于此,基于社会信息加工理论和内隐领导理论,本文提出领导社交媒介自我表露的影响效应取决于内隐领导原型匹配的程度。当员工认为领导与其心目中内隐领导原型匹配程度高时,领导的社交媒介自我表露能够提升员工对领导的可信度感知,从而促进上下级关系,而当领导与员工心目中的内隐领导原型匹配程度低时,上述影响效果会减弱。通过对204份企业领导-下属配对问卷调查数据进行分析,本研究提出的被中介的调节模型得到支持。本研究的发现有利于深入认识组织中社交媒介自我表露的有效性,启发了领导需要考虑下属对表露解读的能动性,从而更合理地利用社交媒介平台进行自我表露,促进上下级关系良性发展。     

Developing personas & use cases with user survey data: A study on the millennials’ media usage

The aim of the study is to investigate the characteristics of millennials on the usage of media (music, photo/video) and media-related devices. An online survey was conducted on 360 millennials. Based on the results, we developed representative use cases to be used in experience design projects based on the actual media usage data collected. We also classified the millennials into four specific groups by applying statistical cluster analysis techniques. The characteristics of each group were further identified. The results of this study will help designers to develop products and services that meets the needs of their target consumers.     

What’s fit to print: The effect of ownership concentration on product variety in daily newspaper markets

This paper examines the effect of ownership concentration on product position, product variety and circulation in the US daily newspaper market. The effects of consolidation in differentiated product markets cannot be determined solely from theory. Because multi-product firms internalize business stealing, mergers may encourage firms to reposition products, leading to more, not less, variety. Using data on the assignment of reporters to topical areas at 706 newspapers in 1993, 1999 and 2004, results show that both differentiation and variety increase with ownership concentration. Moreover, greater concentration increases variety over a range of topics and does not reduce readership.     

Competition and commercial media bias

This paper reviews the empirical evidence on commercial media bias (i.e., advertisers influence over media accuracy) and then introduces a simple model to summarize the main elements of the theoretical literature. The analysis provides three main policy insights for media regulators: (i) Media regulators should target their monitoring efforts towards news contents upon which advertisers are likely to share similar preferences. (ii) In advertising industries characterized by high correlation in products' qualities, an increase in the degree of competition may translate into a lower accuracy of news reports. (iii) A sufficiently high degree of competition in the market for news drives out commercial media bias.     

Personhood and Human Richness: Good and Well-Being in the Capability Approach and Beyond

This paper aims at developing the Capability Approach's (CA) underlying philosophical anthropology and ethics by focusing on the work of its major exponents, Amartya Sen and Martha Nussbaum. I first discuss CA's critique of happiness as subjective well-being and defend the idea of ‘flourishing’ which ultimately refers to the Aristotelian concept of eudaimonia. I then focus on the notions of ‘good’ and ‘well-being’ and address the problem of the compatibility between a substantive notion of the Good (expressed through universal moral values) and individual preferences. I thus tackle the issue of adaptive preferences (which is investigated both from a methodological and an ethical perspective) and suggest that the process of adaptation should be thought in the dynamic frame of the constitution of the self. Therefore, in the second half of the paper I investigate the CA's idea of personhood and focus on some important assumptions behind its underlying anthropological model – above all the notion of ‘human richness’. As a result, I first point out the dynamic dimension of personhood, according to which individuals are ‘becoming themselves’ in search of self-realisation and construction of their identities. Second, I highlight its relational dimension, according to which every one is the expression of the anthropological richness and at the same time represents the highest possibility of richness for every other one.     

The moderating effect of restaurant type on hedonic versus utilitarian review evaluations

Online reviews from consumers are critically important to the restaurant business. This study identified a heuristic processing of content richness and source credibility and applied both for utilitarian and hedonic evaluations. Furthermore, we analyzed the moderating effect of restaurant type (casual, luxury fine dining restaurant). A total of 2629 online reviews were used, with 1323 reviews for three casual restaurants and 1306 reviews for three luxury restaurants. To collect the data, web harvesting and web content mining were conducted to extract useful information by employing an R program. which automatically extract online data. The results reveal that the effect of content richness and source credibility on utilitarian evaluations are greater for a casual restaurant than for a luxury restaurant, whereas only the number of content-rich images had a higher effect on hedonic evaluations of a casual restaurant. The implications of the findings can contribute to the development of marketing strategies.     

The reluctant regulator: The Rural Utilities Service and American broadband policy

Drawing on the increasing body of literature on policy stakeholders and the ever-growing acknowledgement that communication policy is crafted by more than just parliamentarians and formal communication regulators this paper examines the role that another set of regulators plays in communication policy: agriculture regulators. Based on a study of the United States Department of Agriculture's Rural Utilities Service (RUS), this paper explores alternative agents of communication policy. More specifically, through document analysis we examine the way in which the Rural Utilities Service has shaped rural broadband policy in the United States over the last three decades. The implications for this research are wide, as it brings another policy actor into the policy making melee, and pushes communication policy scholars to consider the role that non-traditional communication regulators play in the communication policy making process.     

Consumer motives and impact of western media on the Moroccan luxury buyer

Despite rising income inequality, social and political instability, Morocco has witnessed an exponential growth in luxury good consumption. Increased political freedom, multiplication of international trade agreements and a somewhat liberalization the audio-visual sector combined with an ever increasing internet penetration have brought Moroccan ‘citizen under the spotlight of globalization. On the other hand, Morocco has remained deeply attached to it religious and traditional roots, with a vast majority of the population considering themselves devout and practicing Muslim. In Islam the consumption of ostentatious goods is clearly proscribed, yet consumption data clearly describe a different reality. Questionnaires were distributed by a trained pollster to potential luxury good consumers in Morocco. A total of 296 surveys were filled. Findings from this research shows a strong positive link between luxury good purchase intention and consumption of western media channels as well as social media. The research also provides an analysis of the demographics and the social and personal motives of the Moroccan luxury good consumer.     

网络媒体公信力的树立与维护

公信力是新闻传媒取信于社会和公众的基本条件,也是影响媒体品牌塑造的重要因素。但是近几年来,由于受社会不良风气的影响和利益驱动,我国媒体公信力一直处于下降趋势,而网络媒体由于监督缺失和法规的滞后及受利益驱动其公信力较传统媒体更是"有过之而无不及",不容乐观。本文阐述了网络媒体公信力的定义,概述了我国网络媒体公信力低的现状及表现,并在此前提下,强调公信力的重要性,同时,有针对性地提出关于树立与维护网络媒体公信力的建议。愿我国的网络媒体能在真正走向健康发展的道路上有所探索,从而获得广泛的影响力和极强的权威性。     

人文城市发展中的社交媒体管理

随着科学技术的快速发展、城市进程的加快,社交媒体被越来越广泛地应用到各个领域。年轻人更是将其作为了生活中不可或缺的一部分。然而,在人文城市建设的过程中,由社交媒体所引发的种种骚乱,其失控的形势也直逼1929年的全球经济大萧条,这使得许多国家的政府无所适从,不知如何应对。社会正在隐约地呼吁着"在传媒领域建立一种新的社会秩序",这可能便是"有限干预的社交媒体"的模型。