明星代言虚假广告法律责任研究

随着社会经济的不断发展,广告作为宣传产品的重要手段,已经成为各大厂商竞争的新阵地。随着广告的增加,明星代言广告现象变得更为普遍,明星代言广告逐渐成为人们关注的热点问题。近几年,经常出现明星代言虚假广告的现象,给人民群众的生命、财产造成了严重的损害,使得我国的市场经济秩序遭到了严重的破坏。面对日益泛滥的虚假广告,我国相关法律对虚假广告的打击力度却非常有限。除了《食品安全法》中明确代言人对于代言的食品产品应当承担连带责任外,其他法律中还没有对代言人的虚假代言行为的责任承担进行规定。近几年,明星代言虚假广告的法律责任承担问题一直是社会各界所重点探讨的问题之一。特别是随着三鹿奶粉事件发生后,有关虚假代言行为的讨论更是被推上了新的高潮。     

Organizational Politics:Tactics, Channels, andHierarchical Roles

This research examines the relationships among the types of self-serving political messages sent in organizations, the channels through which they are sent, and the targets to whom they are sent. Two theoretical streams converge in this study: Communication as Political Behavior and Media Usage Theory. A review and synthesis of these two bodies of literature yielded three hypotheses, each of which received strong statistical support. The data suggest that the process of encoding and transmitting self-serving messages is strongly related to the specific target to whom they are sent (boss, subordinate, or peer) and the channel through which they are sent (face-to-face, telephone, memo, or e-mail).     

Role-Based Experiences, Media Perceptions, and Knowledge Transfer Success in Virtual Dyads

Knowledge transfer (KT) is the process through which one is affected by the experience of another. While many of the challenges of KT have been discussed in the literature (e.g., incentives, cognitive limitations), the challenge of KT in virtual settings has received limited attention. In this paper, our interest lies in exploring asymmetric KT where a sender has more knowledge about a topic than a receiver. We focus on a dyadic relationship between geographically dispersed sender and receiver units, supported by a multi-media technology environment. Drawing from the KT literature and Channel Expansion Theory, we specifically explore the evolution of and relationship between role-based experiences (e.g., with partner, topic, media) and media richness perceptions. Our results provide evidence that KT roles do matter relative to the acquisition of experiences and expansions in media richness perceptions. Despite some differences in acquired experiences, our results also suggest that KT partners converge in their perceptions of acquired experiences and evolve to shared (or congruent) perceptions of media richness. Finally, our results provide evidence that sender-receiver congruence in media richness perceptions influences KT success.     

广东传媒产业战略创新的思考

产业发展存在着集团化与产业集群两种模式。传媒产业很难实现工业产业中的集团化规模经济,同时也很难复制工业企业的集团化路径。而产业集群则不适用所有传媒产业链。广东省传媒产业战略创新的重点在于把传统媒体产业集团化与新媒体产业集群相结合。     

试析现代社会的网络依赖现象

随着大众传播的日益发达,社会个体与群体的生存与发展越来越多地依赖于媒介。随着网络对社会生活方方面面的渗透,人们对以网络为载体的媒介也产生了前所未有的依赖关系。因而,了解当代受众的媒介依赖尤其是网络依赖状况,分析依赖原因,提出解决方案,也就成为一种必要。     

Corporate environmental disclosure, financial markets and the media: An international perspective

In this study, we analyze the information dynamics between corporate environmental disclosure, financial markets (as proxied by financial analysts' earnings forecasts) and public pressures (as proxied by a firm's media exposure). We adopt a comprehensive view of disclosure that encompasses environmental information that is both print-based as well as web-based. The sample comprises firms from both continental Europe (Belgium, France, Germany, and Netherlands) as well as North America (Canada and the United States). Relying on a system of equations that controls for endogeneity between environmental disclosure determination and financial analysts' work, we show that enhanced environmental disclosure translates into more precise earnings forecasts by analysts. Such effect is reduced for firms with extensive analyst following and in environmentally sensitive industries. However, these relationships are shown to be starker in Europe than in North America, i.e., environmental disclosure has a greater impact on analysts' forecasts but is also more greatly attenuated by analyst following and membership in an environmentally sensitive industry. Most observed relationships hold for either print- or web-based disclosure, except for North America in which web-based disclosure seems to have no impact on analysts' forecasting work.     

美国传媒型跨国公司进入中国市场的方式与阶段

基于传媒业蕴含的产业属性与文化政治属性,中国政府对传媒外资进入中国市场持谨慎态度。所以美国跨国传媒集团进入中国市场时,是根据中国政府对外资传媒政策开放的程度来决定进入的方式和阶段的。     

海关融媒体中心建设路径研究

智媒时代,海关借助科技的力量,以人本的逻辑建设海关融媒体中心,是服务国家战略和人民、有效传播主流价值观的需要。目前,海关媒体融合工作存在认识待深入、顶层设计不足、技术平台缺失、流程创新不足、分众传播较少等问题。在借鉴各类融媒体中心建设的基础上,形成海关融媒体中心建设的指导思想、建设思路、建设内容与步骤,以期达到海关内部信息的融合、与社会媒体的信息融合、与信息用户的信息融合,乃至与海外媒体信息融合的效果。     

食品安全丑闻报道与产销价格传导——基于中国猪肉市场的经验研究

本文利用主流媒体对猪肉质量安全事件的新闻报道构造食品安全丑闻报道指数,首次从媒体报道视角分析食品安全丑闻对中国猪肉供应链产销价格传导的影响。平滑转换误差修正模型检验结果表明:(1)食品安全丑闻报道是决定产销价格传导关系的门槛变量,当食品安全丑闻报道指数处于门槛值以内时,产销价格传导表现为线性关系,超出门槛值以后,则表现为非线性关系,但更多时候表现为非线性关系;(2)食品安全丑闻报道对产销价格具有非对称冲击效应,生猪价格比猪肉价格对冲击的反应程度更大、持续时间更长。这种非对称冲击效应不仅会打破产销价格波动的固有规律,也会加剧供应链上福利分配不均衡,处于弱势地位的养殖户更容易遭受福利损失。进一步采用向量自回归模型进行脉冲响应分析,结果仍然支持上述结论。     

Empirical analysis of media versus environmental impacts on park attendance

This study examined whether park attendance was affected by red tide events. The analysis found that the presence of red tide, objectively measured with four models including nearby cell counts, did not affect park attendance. However, the appearance of the search phrase “red tide” in local newspapers revealed significant reductions in average daily park attendance of 398 (21 percent) visitors, representing revenue losses of $16,955. An effective red tide impact mitigation strategy may be to educate members of the press regarding the public response resulting from red tide coverage.