Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern

Our research examines the perceptions and evaluations of prospective customers toward an online negative review and any accompanying hotel response. The study explores two main issues: whether the presence (versus absence) of an organizational response to negative customer reviews affects the inferences potential consumers draw about the target business, and which aspects of responses affect their impressions. We test the effects of four variables associated with a response: source of response, voice of responder, speed of response, and action frame on two outcomes variables (i.e., customer concern and trust inferences). The provision of an online response (versus no response) enhanced inferences that potential consumers draw regarding the business's trustworthiness and the extent to which it cares about its customers. Using a human voice and a timely response yielded favorable customer inferences. Inferences did not vary with response source or action frame. Implications are drawn for effective management of negative online reviews.     

Credit market frictions and political failure

We study how an excessively favorable regulatory environment for banks could arise even with a perfectly competitive credit market in a median voter world. In our occupational choice model with heterogeneous wealth endowments, market failure due to unobservability of entrepreneurial talent endogenously creates a misalignment between surplus maximizing reforms and reforms that are preferred by the median voter, who is a worker. This is in contrast to the world without market failure where the electorate unanimously vote in favor of surplus maximizing institutional reforms. This paper illustrates how market failure could lead to political failure even in the benchmark political system that is free from capture by interest groups.     

浅谈在国际传播中的议程设置

International Communication plays an important role in our society. Agenda setting theory emerges from communications studies and focuses on mass media influence on setting political agenda.The theory explains the correlation between the rate at which media cover a story and the extent that people think that this story is important. The media has become a strong barrier of communication between families and the outside world.     

A comparison of the dominant meta programme patterns in accounting undergraduate students and accounting lecturers at a UK business school

Meta programmes are a means of describing the behavioural traits that a person exhibits when interacting with other people. An understanding of meta programmes can improve communication between individuals and this may have implications for teaching. The purposes of this study are first to identify the dominant meta programme patterns of first year accounting undergraduates at a UK business school. An earlier pilot study validated use of the Motivation Profile Questionnaire (MPQ) to elicit the dominant meta programmes of accounting lecturers at the same Business School (Brown, 2002). Secondly, the students' meta programmes are compared with those of their accounting teachers to identify whether there are any differences or similarities between the two groups. The matching of the meta programmes of the teachers and students would enhance communication whilst major differences in meta programmes would make communication more difficult. A sample of 62 first year accounting undergraduates and 20 accountancy teachers completed the MPQ. The results indicate that, on average, the accounting students have similar dominant meta programme patterns to their accounting teachers. The implications of the findings for improving communication and therefore teaching are discussed, along with the scope for further research.     

从非价格制度谈对市场经济内涵的再认识

随着市场经济的发展，环境污染、外部负效应、社会道德水平下降和贫富分化严重等市场失灵造成的社会不良现象相继出现，暴露出了一个问题，即市场经济价格机制并不是万能的。非价格制度的作用以及市场经济的进入时机与条件，都是市场经济模式运用中更广泛的内容。文章从市场经济的一般理论与特征入手，针对其内在的缺陷，引入非价格制度的概念与作用，指出非价格制度其实应作为市场经济本身的一部分来认识，从而对市场经济理论进行深入探讨。     

用于通信系统的干扰对消电路设计与实现

针对通信设备应用的复杂化和对在复杂电磁环境下工作的设备电磁兼容性提出的更高要求，通过分析对消技术的基本原理，提出了一种模拟电路和数字电路相结合的干扰对消技术，并研制出了基于该技术的干扰对消原理样机。对该样机的单机测试和系统联试结果表明，该对消技术具备点频干扰和噪声干扰的抑制能力，对消收敛时间小于100 ms，对消比大于43 dB，适合在窄带通信中应用并可推广到其他领域。该成果正逐步在实际工程中得到运用。     

品牌背书传播策略的原因分析

文章通过对品牌背书传播策略的描述,提出采用该策略需要深入考虑的因素,如产品组合相关性、品牌发展周期、品牌并购等。     

Driver behaviour and business outcomes: An alternative approach to the psychology of the owner–manager

Previous psychological approaches to the study of owner–managers are reviewed and an alternative model based on the transactional analysis concept of Drivers is put forward. This model is tested out via a series of interviews and observations of 20 owner–managers of small and medium–sized businesses based in the North East of England. The relationship between driver behaviour and business performance is explored and the negative consequences of driver behaviour for the business are identified. Driver behaviour is also viewed as potentially beneficial and the inherent positive aspects of driver behaviour are proposed as the opposite end of a continuum of behaviours which are at the heart of business success. On a methodological level the need for an approach grounded in the owner–managers behaviour is confirmed.     

Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea

ABSTRACT

This study was designed to compare the ways the websites promote giving campaigns between the United States and South Korea. Furthermore, this study explored how the campaign appeals are associated with the distinct cultural values between universities in the United States and Korea. Guided by a content analysis of 200 universities in the United States and South Korea, the findings of this study demonstrated that, compared to the Korean university websites, U.S. university websites more frequently targeted university-affiliated donors, including alumni, students, parents, and so forth, and used multimedia-based exemplars about the giving campaigns.     

跨文化交际中的禁忌语浅议

禁忌语作为不同文化普遍存在的一种特殊形式,在交际中扮演着重要的角色。因而,在教学中教师应该尽可能的给学生讲解与文化相关的知识。只有这样英语学习者才能真正的表达出自己所想要表达的意思,才能提高他们的跨文化交际能力。