基于个性化服务水平提升视角的我国高星级酒店发展对策研究

随着国内旅游市场的蓬勃发展,国外著名酒店品牌加快了抢滩中国市场的进程,纷纷加大了在中国投资高星级酒店的力度以抢占市场份额,与国内高星级酒店业开始一场激烈的角逐。高星级酒店如何以变革的服务理念重新审视酒店的服务,充分挖掘顾客的个性化需求并为之提供有效的服务,建立起自身独特的竞争优势,已经成为高星级酒店经营成败的关键。     

Talent and publicity as determinants of superstar incomes: empirical evidence from the motion picture industry

By drawing on the two prevailing economic stardom theories, the paper investigates the sources of superstardom in the US movie industry. For the econometric analysis, we use income and popularity data of screen actresses and actors from the annual Celebrity 100 lists as published by Forbes Magazine. The empirical findings indicate that Hollywood, in contrast to other professional settings, supports two different types of stars. While ‘talent stars’ exploit acting merit, it is media exposure that drives the income of ‘publicity stars’. Apparently, in the motion picture industry both underlying resources are equally important and equally valued. Based on these insights we develop concrete recommendations for the career management of artists and the management of film projects.     

The search for skills: Knowledge stars and innovation in the hiring process

The effective utilization of knowledge has become an important part of how firms gain competitive advantage in the marketplace. However, the recruitment, search, and selection processes used to obtain workers who would develop and deploy that knowledge have not materially changed for many years, with human resources (HR) frequently automating legacy procedures. We believe that the hiring processes for exceptional knowledge workers, whom we call knowledge stars, must adapt to the current business environment. Using the framework of architectural innovation, we propose that HR’s recruitment of knowledge stars should begin before specific jobs are announced, should be done in partnership with line managers, and should be done in coordination with implementation of other workplace innovations such as the development of communities of practice and participative management. We conclude by discussing how changes in the search processes for knowledge stars fit in context with some other ongoing challenges for HR personnel.     

Score a tweet and post a goal: Social media recipes for sports stars

Sports performance is not the unique ingredient of a sports star's market value. Some gifted players are undermined by weak media exposure while some less talented players who actively engage in social media and attract fans in millions benefit from exorbitant contracts. This research conceptualizes the effect of social media in the sports business and analyzes the recipes that lead to high market value for sports stars. This study uses qualitative comparative analysis (QCA) on a sample of 95 top soccer players in Europe. The empirical results reveal that sports performance and social media activity are both necessary but insufficient conditions for a high market value condition. This research provides a roadmap for managers and sports stars to navigate in the social media arena.     

Fashion's role in visualizing physical and psychological transformations in movies

Using visual narrative art, this study looks into the images of cinema costumes and investigates how the fashion and styles in the movie reflect both the main characters' psychological changes and their identity-forming processes. This study analyzes the transformative effect of fashion (movie costume), the development of individual characters, and social and other situational influences on the heroine in the movie Pretty Woman (1990). Pretty Woman's underlying theme is derivative from three classic fairy tales: Cinderella, Pygmalion, and Beauty and the Beast. Such fairy tales in movie dramas are archetypal enactments representative of deep emotional and physical transformations audiences wish to experience. Watching protagonists' wardrobe changes and emotional transformations enables viewers to identify/self-recognize the storylines and catharses in the movies and often to achieve virtually the same experiences and emotional highs—outcomes which are the modern equivalent to Aristotle's “proper pleasure.”     

Competition in local-service sectors

Although economically very important, local-service sectors have received little attention in the extensive literature on competitive interactions. Detailed data gathering in these sectors is hard, not only because of the multitude of local players, but also because key service dimensions are hard to quantify. Using empirical entry models in the tradition of Bresnahan and Reiss [Bresnahan, T.F., and Reiss, P.C. (1990). Entry in monopoly markets. Review of Economic Studies, 57 (192), 531–553, Bresnahan, T.F., and Reiss, P.C. (1991). Entry and competition in concentrated markets. Journal of Political Economy, 99 (5), 977–1009], we infer information on these sectors' degree of competition from the observed entry decisions in different local markets.We apply the empirical entry model to the video-rental market. Additional entries of video stores are found to significantly increase the level of competition. This occurs not only when a second player enters the market, but also in markets already characterized by two or more incumbents. Unlike the predictions of many economic models, we find this increase to be larger when the entry occurs in a duopoly than in a monopoly.Several control variables included in the model offer additional insights. As such, we find evidence of cannibalization from the upstream channel (movie theatres), but not from the downstream channel (premium cable). In addition, various socio-demographic characteristics of the trading zone, such as income and household size, are found to also have a significant impact on store performance.     

Are movie theaters doomed? Do exhibitors see the big picture as theaters lose their competitive advantage?

After three straight years of decline, movie theaters in the US may have recently ended a period of crisis with an increase in annual admissions (+ 3%) in 2006. This article argues, however, that major problems are not over for the industry. Most movie theaters in the multiplex era have adopted a remarkably similar strategy, one which is also very vulnerable to recent trends such as the explosion of home cinema, pay TV, video-on-demand (VOD), discounting by mass merchandisers of DVDs, computer games, and the collapse of video windows. Just as technological convergence has created a challenge for movie theaters, as it has in the past, so too can new technologies and creative use of assets (combined with multiple target marketing) offer a counter measure for at least some movie theaters; at least, until the next challenge arises. What is unlikely to succeed is the status quo, especially when so many multiplexes offer the same format as their competitors, appear to adopt a narrow definition of what business they are in, and manifest a ‘one-size-should-fit-all’ approach to customers. The industry has employed differentiation and niche marketing much less than other industries. As the extensive variety of necessary strategies cannot comprehensively be explored herein, this article focuses on two new technologies from the IMAX Corporation, DMX and MPX, as an example of how a theater operator might counter audience declines.     

从宝马汽车电影广告看广告创意的嬗变

宝马汽车的电影广告是一种从广告的创意到表现在到传播的全新尝试，为广告的创意与表现树立了一种崭新的模式。这种创意表现模式使广告更具艺术性、故事性和观赏性，广告似乎正在从营销的阴影里走出来，而消费者似乎也从被动的接受广告到主动的欣赏广告转变。广告已经不单单是商品信息的传播者，广告更是意识形态的传播者。因此，广告活动的核心内容必将以提炼并传播企业价值理念、文化品味、风格个性、审美情趣等讯息并以此塑造品牌形象为中心职能。     

"红色影视"在大学生思想政治教育中的作用

"红色影视"所包含的爱国主义、英雄主义、大公无私和自强不息的伟大精神,所具有的的民族性、科学性、大众性和趣味性,有利于大学生弘扬和培育民族精神。运用"红色影视"对大学生进行思想政治教育,有利于提高大学生的思想文化素质。     

Consumer responses to private nutrition signals

Mandatory labelling of nutrition information with a numerical nutrition facts panel is commonly required for prepackaged food products. Recently, food manufacturers and retailers have developed simplified nutrition signals such as front-of-package labelling (e.g. the Traffic Light label) or retail shelf labels (e.g. Guiding Stars), which provide a more intuitive signal of nutritional content. Using survey data from a sample of consumers from western Canada, this paper examines consumer responses to two private nutrition labelling programs: Guiding Stars and the Traffic Light label. Consumers are more receptive to the Traffic Light label than the Guiding Stars. Ordered probit models explore the factors influencing the likelihood of using these nutrition signals. Trust in the food label, perceived difficulty of using nutrition information, nutrition knowledge, and the importance placed on nutrition influence receptively to these labels. Simplified nutrition labels are likely to complement, rather than substitute for, the existing Nutrition Facts Table.