MCS-51单片机与GPS-OEM板的串行通信

介绍了全球定位系统(GPS)的基本工作原理，讨论了GPS-OEM板的组成和特点，分析了NMEA-0183语句的数据格式及信息组成，并结合硬件特点研究了MCS-51单片机与GPS-OEM板的串行通信问题，讨论了GPS应用系统的软硬件配置问题，并给出了单片机读取导航数据的有关汇编程序源代码。     

潮涌式产业升级与多元化寻路:粤省例证

我国低成本制造如何突破全球价值链低端锁定是社会各界关注的焦点问题,现有观点大多倾向于借鉴亚洲韩国、新加坡等的成功经验以实现产业升级。以我国低成本制造潮涌现象为切入点,发现:与亚洲韩国、新加坡等不同,潮涌现象使我国成为国际市场价格影响者的大国而非价格接受者的小国,与20世纪我国低成本制造潮涌现象引起全球价值链演化而导致我国制造陷入低端锁定类似,潮涌式的产业内升级投资也会引起全球价值链演化,鼓励多样性发展比潮涌式升级是更为适宜的对策。     

国际代工背景下的企业自创品牌与决策思路

聚焦于国际代工背景下的本土代工企业.以竞争优势理论、产业生命周期理论以及价值链等理论为基础,构建代工企业自创品牌的决策分析框架,并以中国台湾厂商为例进行的分析表明,代工企业可以通过综合分析产业生命周期阶段、市场竞争状况等外部环境以及从事的主要价值链活动等内部资源与能力进行战略决策定位.发展自创品牌。     

浅析OEM背景下出口导向型企业印刷品制作质量提升策略

品质改变生活,同时也改变着企业,中国作为世界工厂,OEM企业遍布全中国。印刷品质量作为产品质量中一个重要环节,在某些企业往往被忽略。通过对在OEM背景下出口导向型企业印刷品制作方面进行简要分析,提升印刷品制作质量应大力加强业务人员印刷品知识的系统性与重要性意识、建立科学完善的业务知识培训体系、建立相对完善的印刷品制作流程制度和印刷品知识共享数据库等。     

Cause mapping of simple and complex marketing strategies

Business-to-business relationships between original equipment manufacturing (OEM) suppliers and customers (brand name buyers) are an often studied issue; however, theoretical and empirical studies seldom focus solely on the suppliers' perspective. This paper examines OEM suppliers' perspectives and reports on the phenomenon of some suppliers choosing single customers while others focus on multiple customers to achieve the adaptive selling as their profit making that cause the parsimonious and complex customer strategies through the empirical studies. The study also uses mental models to analyze two specific cases of OEM suppliers within Taiwan's shoe industry in relation to what kinds of environmental changes that successful managers apply to their parsimonious and complex customer strategies. Mental models are used to map the evolution of these two OEM suppliers' customer strategies, along with their culture, competitive advantages, cooperation relationships, and environment. The study explores these five core propositions to show suppliers to employ different approach to customer strategies, and map the evolution of strategic development of Taiwan shoes companies from the 1970s through to the present day.     

开放经济条件下中国纺织服装产业的升级问题

开放经济条件下中国纺织服装产业面临劳动力成本和地价上升的内部压力及人民币升值与贸易摩擦的外部压力和世界纺织服装产业转移的趋势,产业升级是必然的选择。根据产业组织理论和产品内贸易理论,并借鉴已完成升级的亚洲国家的经验,中国纺织服装产业升级可按照OEM-外包或制造三角-OBM模式进行,升级的关键在于纺织服装企业是否具有创造产品差异的能力;同时在升级过程中,对相关人才的需求将增加。     

中国家电业OEM现状及发展对策

随着国际家电业著名品牌的纷纷抢滩中国市场,中国家电品牌面临着巨大的挑战,在短短几年中锐减了90%,而剩余的家电品牌则90%以上从事着OEM,以至全球的大多家电都贴有“中国制造”,但却罕见中国品牌家电。针对中国家电业OEM现状,中国家电要发展,靠家电OEM是行不通的,发展的关键是要从全民思想着手,培养国民对国内家电品牌的忠诚度。     

Avoiding Over-Reliance on a Single Large Customer: The Impact of Technical Capability,Product Development and Alternative Key Customers

ABSTRACT

This study examines three investments that component suppliers can make to circumvent their large customers' ability to achieve significant power advantages. A large scale survey of component suppliers was conducted approximately 12 to 24 months after Original Equipment Manufacturers (OEMs) began flexing their increased purchasing power to demand price reductions and costly design services. The results show that suppliers' technical capability, suppliers' efforts to develop segment-focused products, and supplier investments to build relationships with alternative key customers lessened their large customers'power advantage. The urgency of balancing relationships with large OEMs is illustrated with the finding that customers'power advantage has a strong negative influence on the suppliers'forecast ofc their own performance. In contrast, no relationship between forecasted performance and the level of interdependence between large OEMs and their suppliers was found. The rapid increase of customer power across a broad range of industries has placed many companies in situations similar to the component suppliers investigated in this study. Thus, the outcomes of these suppliers'investments should be of interest to a large audience of managers. The theory used to frame and examine this important managerial situation provides a vantage point that complements the work done by other researchers.     

浅谈我国制造业升级的路径

OEM从上世纪80年代落户中国至今,按照其发展规模和利润增长幅度划分,大致经历了三个阶段。本文将从我们制造业现状,OEM、ODM、OBM之间的联系与区别,OEM对我国的利弊因素以及在从OEM到OBM的发展过程中所要采取的措施等方面来分析我国制造业升级的路径。     

提高OEM生产模式下物流服务水平的策略分析

OEM方式是目前我国制造业一种重要的生产经营模式,在OEM生产模式下,以产品委托加工方和OEM供应商为核心的供应链系统具有自身的特点。若要促进我国的OEM发展,就必须制定合理的发展策略,发挥其规模效益、专业效应的优势,完善生产布局,提升物流服务水平,降低物流成本,以最大限度地发挥其功能。