价值投资于中国股市的可行性分析

面对当前我国股市的低迷,各方都在探讨出路何在.有些学者认为基于中国股市现状和特殊性,价值投资并不适用.本文从理论和实证两方面,论证得出价值投资非但不是不适合中国股市,而且还是将来引导中国股市健康发展的趋势所在,在我国广大投资者中尽快建立起价值投资的理念,让以研究为主导的价值投资来引导整个市场,是解决中国股市问题的关键.     

The influence of customer loyalty on small island economies: an empirical and exploratory study

There is growing consensus that companies' long-term success is reliant on building and sustaining strong customer relationships. This study explores the antecedents of loyalty in business to business (B2Bs) using Guernsey's telecommunication industry as a case study. It examines how these influence customer loyalty orientation and factors that help service providers improve loyalty rates. Extant literature pays little attention to the antecedents of loyalty in small island economies. Prior research focuses on cultural, environmental and macro-economic issues. Drawing on Dick and Basu's (Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(Spring), 99–113, 1994) loyalty model, this research explores loyalty antecedents that are cognisant of distinct market conditions that can impact customer loyalty within the telecommunications sector of a small island economy. It seeks to advance understanding of loyalty in B2B relationships in this context and identify factors that contribute towards converting passively loyal customers to being actively loyal customers.     

线上临场感对民宿购买意愿的影响研究

随着旅游电子商务模式出现,线上临场感成为在线服务渠道给消费者留下的第一印象,对旅游产品的营销产生重要影响。以OTA（Online Travel Agent）为研究对象,通过实验研究法,研究了线上临场感对消费者购买旅游产品意愿的影响。实验结果表明：OTA形式越生动,线上临场感强度也越高,购买意愿也随之增强。对于民宿这一项旅游产品来说,图文描述带来的空间临场感对购买意愿的效果并不显著,有效的交流使社会临场感提高后,可显著提升人们的购买意愿。     

The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice

It is becoming increasingly important from both theoretical and managerial perspectives to measure Customer Relationship Management (CRM) as a key intangible asset. This paper seeks to bring relationship marketing theory into practice by developing a new measure of relationship performance between two firms, the business-to-business relationship performance (B2B-RELPERF) scale. Survey findings from a sample of approximately 400 purchasing managers operating in a B2B e-marketplace reveal that relationship performance is a high-order concept, composed of several distinct, yet related, dimensions: (1) relationship policies and practices, (2) relationship commitment; (3) trust in the relationship, (4) mutual cooperation; and (5) relationship satisfaction. Findings reveal that the B2B-RELPERF scale relates positively and significantly with customer loyalty. The paper also presents the B2B-RELPERF balanced scorecard, which combines tangible and intangible metrics. While existing IT solutions usually focus exclusively on the use of tangible CRM indicators, this new tool includes the “voice of the customer”. At the managerial level, both the scale and scorecard could act as useful instruments for short- and long-term management, controlling, planning, and improvement of B2B relationships. Implications for relationship marketing theory are also presented.     

e-Relationships for e-Readiness: Culture and corruption in international e-B2B

The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation's readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation's readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.     

我国装备制造业全要素生产率测算及实证分析

本文运用B＆CⅡ模型,使用Coelli编制的软件＂Frontier＂4.1对我国装备制造业的生产函数和技术效率进行了估计,计算了我国装备制造业的全要素生产率和分阶段的全要素生产率。针对影响全要素生产率水平的各种因素,如技术进步、所有制结构、对外开放程度、人力资源素质,就提高我国装备制造业全要素生产率水平提出了若干政策建议。     

中国网络零售业存在的若干问题的分析

从大体上来说电子商务的标志性行为是B2C,所以B2C的发展状况一直受到业界的关注,就B2C而言不存在缺乏市场的问题,就中国电子商务网络零售业（B2C）发展中存在的问题进行了分析,并根据对网络零售业中存在问题的分析和研究,提出了中国电子商务网络零售业未来发展的对策。     

现代物流如何推动我国B2C电子商务的发展

电子商务物流在物流领域内引发了新一轮革命,低效率的物流体系已成为我国电子商务蓬勃发展的一大瓶颈.网络经济、电子商务的迅猛发展会加剧凸显物流瓶颈.本文针对目前我国B2C电子商务物流领域中存在的问题,提出未来推动我国B2C电子商务物流发展的策略.     

基于ASP.NET的电话卡在线销售系统的实现

本文论述了系统功能与实现、数据流程及存储。运用HTML语言、JavaScript技术、ADO.NET、ASP.NET和C#等关键技术实现了网上购物系统。     

闽台农产品贸易结构分析与对策研究

本文选取2000—2009年闽台农产品贸易数据,借助Gruble-Lloyd产业内贸易指数、Bruelhart边际产业内贸易指数以及Thom&McDowell垂直型和水平型边际产业内贸易指数,从整体和分类两个层面对闽台农产品贸易结构的状况进行研究。研究结果表明:闽台农产品存在产业内贸易和产业间贸易两种形式,以产业间贸易为主,贸易结构上有明显的互补性;贸易结构的变动主要是产业间贸易引起的,并呈增强态势;产业内贸易方式主要是垂直型产业内贸易。基于研究结果,提出了优化闽台农产品贸易结构的对策建议。