财政分权、政府竞争与土地价格结构性偏离

财政分权背景下地方政府的财政约束和政府竞争是导致土地价格结构性偏离的根本原因。地方政府存在拉升商业用地和居住用地出让价格的倾向,金融宽松环境和投机行为盛行会使这两种土地出让价格存在正向偏离其理论地价的可能;而地方政府对流动性税基的争夺过程会导致工业用地出让价格低于其理论价格。工业用地价格与商业和居住用地价格正是在政府这两种反作用力量的作用下出现结构性偏离。     

双品类存货组合的质押率研究

本文假设静态质押模式下组合质押存货的价格变动相互独立并服从对数正态分布。在此基础上,构建质押率决策模型并对其影响因素进行分析。研究结果表明:存在使银行期望利润最大化的最优质押率;质押率与银行贷款利率呈同向递增趋势,随着贷款周期的增加呈现先增加后减小趋势。     

History-based price discrimination and entry in markets with switching costs: A welfare analysis

We analyze history-based price discrimination in an asymmetric industry, where an incumbent, protected by switching costs, faces an entrant who does not have access to information about consumers’ purchase histories. We demonstrate that consumer surplus is higher with uniform pricing than with history-based price discrimination. We find that the entry decision is invariant to whether the incumbent implements history-based pricing or uniform pricing. This implies that the potential abuse of market dominance imposed by history-based price discrimination is exploitation, not exclusion. Finally, we establish that the profit gain to the incumbent from history-based pricing exceeds the associated loss to consumers.     

Estimating demand curve in the Korean VoIP telecommunications market

The VoIP (Voice over Internet Protocol) market in Korea is showing rapid growth since domestic carriers initiated the service in 2006. These carriers are now seeking new revenue sources from various convergence services and are increasing investment into VoIP. In particular, local exchange carriers (LECs), formerly reluctant to invest in technologies that would cannibalize their local telephone revenue, have started to invest in VoIP, in recognition of the current convergence of media and the telecommunications industry, as well as in the face of intensifying competition. In this study, we determined that VoIP call rates and landline telephony call rates were the most important factors affecting VoIP call demand, in addition to network externality. We also verified that landline telephony is no longer a supplement to VoIP, but rather, a substitute that has considerable influence on VoIP call demand. Empirical evidence is expected to be considered in policy decision making on current issues in the IT industry, such as access prices or competitiveness assessment. The current empirical analysis on the Korean VoIP industry and the adherence to lessons learned from policy enforcement should provide valuable information to countries seeking to develop their own VoIP industries, as well as to businesses developing new strategies based on the VoIP market.     

初次分配效率与公平失衡的“连锁效应”分析

改革开放以来,我国国民收入初次分配呈现高效率,低公平运行状态。这是一种失衡状态,这种失衡将引致一系列连锁反应,对经济运行和社会发展产生不利后果。在初次分配领域之内,初次分配的高效率是一种以低公平为代价所取得的畸形效率,而初次分配低公平是效率提高的制约瓶颈;在初次分配领域之外,初次分配失衡导致再分配公平调节乏力,再分配不能解决初次分配中的低公平问题,从而使得社会整体的公平程度很低;最终对经济和社会发展造成不利影响,使得经济发展出现消费断层和内需不足,并使社会发展面临和谐危机和许多潜在风险。     

Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising

We discuss the reasons why this call for papers was issued and describe the process of selecting the three articles presented in this special section. We argue that maximizing stakeholder welfare and not just consumption maybe a new goal for marketing that will be consistent with emerging societal trends. Three articles on volunteerism, price assurances, and direct-to-consumer advertising result from our call and are presented in this section. This introduction is an overview of the three articles.     

I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality

This study examines the emotion blends and the subsequent customer reactions that occur in advantaged price inequality situations, that is, when consumers learn that retailers charged them a lower price than what the same retailers charged another customer. Drawing on the appraisal theories of emotion and on social comparison theory, an experiment (n = 272) and a field study (n = 261) are conducted. The results reveal that in advantaged price inequality situations, customers experience a host of positive and negative emotions depending on two factors: the quality of relationship that the customer has with a disadvantaged other customer (neutral, positive, or negative) and the attribution of agency for the price advantage (situational attribution to competition, external attribution to store policies, or internal attribution to customer abilities). Positive emotions include happiness, gratitude, pride, and malicious joy; while negative emotions include pity, outrage, and guilt. These emotions are shown to mediate the occurrence of customer reactions (i.e., customer satisfaction, loyalty, WOM referral, and WOM activity). The article concludes with theoretical implications and recommendations for retail practitioners on how to use dynamic pricing.     

The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity.     

JCCAD模块在超高层筏板基础计算中的应用

时于一座292米的超高层建筑,持力层为圃砾层,(地基承栽力f(ak)=650kPa,压缩模量E0=37),采用平板式筏基,这是一个大胆的尝试.虽说不一定是首创,但在技术上,也是一种挑战.另一方面,相对于桩基,筏基既可以缩短工期,也可以节省造价,在施工和经济两个方面都是首选.为了准确的计算基础的沉降、内力及配筋,本工程采用PKPM软件的JCCAD模块,准确输入地质状况,并建立多个模型进行比对.在基床反力系数的选取上,亦采纳多方面的意见,通过程序自动生成、当地经验值反算、安全系数调整等多次校核,得出较符合实际的沉降值.     

Why the Generalized Bass Model leads to odd optimal advertising policies

We show that the optimal advertising strategy under the Generalized Bass Model (GBM) involves beginning at an extremely low level (the lower the better) and then increasing spending throughout the planning period. This strategy remains optimal in the presence of decreasing prices that affect both margins and diffusion speed. We provide a simple explanation for why this happens. We further show that the intuitively appealing patterns of continuous decrease or increase-then-decrease (both with an uptick towards the end) identified in earlier research are also possible as optimal dynamic advertising paths under the GBM structure, but only if the advertising at launch is constrained to be higher than a particular threshold, which we identify. The constraint necessary to generate intuitively appealing strategies lowers overall profits. Therefore, the GBM generates advertising policy recommendations that most marketers would deem odd. This casts doubt on the value of the GBM for normative purposes. Other existing diffusion models are preferred when seeking normative guidance on optimal dynamic advertising policies for new products subject to word of mouth.