A relationship strategy perspective on relationship portfolios: Linking customer profitability,commitment, and growth potential to relationship strategy

The paper develops a three-dimensional portfolio model for business relationships which distinguishes among six different categories. Based on assessments of customer profitability, customer commitment, and growth potential, the positioning of a given customer relationship in the portfolio allows managers to determine appropriate customer relationship strategies and appropriate performance indicators. Results from applying the portfolio model are reported and managerial implications and future research are discussed.     

地方政府政策变迁对跨国公司企业社会责任的影响

笔者运用合作博弈的谈判模型研究地方政府政策对跨国公司企业社会责任合约的影响。模型推导出在宽松、适度、严格三种政策下,地方政府收益最大时对跨国公司社会责任履行合约的取值要求,研究认为政策的选择取决于地方政府谈判成本大小和声誉损失系数以及跨国公司在当地的社会责任履行成本系数,并就三种政策下跨国公司企业社会责任的影响因素进行分析。     

多委托代理关系、政策的选择性执行与农村税费改革

农村税费改革在全国全面推行后,在目前的条件下这一政策出现的一些问题能否得到全面深入的贯彻执行的问题引起了学术界的关注.本文运用多委托代理理论来分析中国多层级垂直行政管理体系中的政策执行问题,认为地方基层政府利用政策存在无法执行的可能性以及信息传递中的噪音,从事违背税费改革精神的行为,地方政府出于自身的利益以及要求地方基层政府完成各种政策任务的考虑默许、袒护这一行为,并提出了全面贯彻执行农村税费改革政策所要采取的对策.     

关于新疆少数民族大学生就业、创业问题的调查与思考

近年来全国整体就业形势不容乐观,而新疆少数民族大学生就业面临更为严峻的形势。新疆少数民族大学生就业观念有所改变,有较强的创业意识和积极的心态,但在就业、创业过程中还存在优势不突出、综合素质和创业能力有待提高、创业环境有待优化等问题。因此,政府等部门应更加重视少数民族大学生的就业和创业,为其提供良好的环境;高校也应在专业设置上突出优势,并积极联合企业进行创业教育。更为重要的是,少数民族大学生也应不断转变观念,努力提高自身素质和综合能力,为创业和就业打下坚实的基础。     

华人社会关系营销探究——兼论金融海啸对关系营销的影响

论文以华人社会中的社会学理论为基础,通过实证研究验证了＂差序格局＂现象在华人社会关系营销中的存在,即亲人关系所带来的关系结果最高,熟人关系次之,生人关系最差;需求法则对应亲密,人情法则对应恩惠,公平法则对应信用;同时,论文发现了从关系法则到关系呈现方式,再从关系呈现方式到关系结果的线性路径,厘清了三者之间的逻辑关系。研究结果明确地揭示出华人社会商业运营中＂亲人＂、＂熟人＂、＂生人＂之间等级明确的运行体系,不同的关系类型对应各自的关系法则,然后形成不同的关系呈现方式,并最终带来关系结果,即市场绩效的差异。＂个人关系＂导致＂企业绩效＂的运行机制也在一定程度上被窥探出来。     

The influence of contractual and relational factors on the effectiveness of third party logistics relationships

Outsourcing has become popular in both management literature and practice, but few studies have examined the effects of two important and potentially complementary elements – contractual and relational elements – on the effectiveness of logistics outsourcing relationships. It is theorized that contract formality, the thoroughness of contract negotiations, trust and commitment increase the effectiveness of 3PL provider–client relationships. For empirical validation a survey was carried out in the 3PL industry among both 3PL providers and clients. Using PLS path modelling, we observed that for both LSPs and clients, contract formality, trust and commitment are all positively related to relationship effectiveness. The results for negotiation thoroughness are mixed. The model explains 59% (LSPs) and 60% (clients) of the variance in relationship effectiveness. It is concluded that both ‘hard’ contractual aspects and ‘soft’ relationship aspects are important for effective supply chain collaboration. Theoretical and managerial implications are provided.     

学校领导班子和谐建设的探析

在学校领导班子中,正职是学校的“一把手”,是把方向,管全局的。副职是正职的“左膀右臂”,是正职的参谋和助手。如何正确处理学校正职与副职之间的关系,对于领导班子的和谐建设、提高领导集体的战斗力、带领全体教职工出色完成各项工作任务具有十分重要的作用。     

Culture and age as moderators in the corporate reputation and loyalty relationship

This study investigates the moderating role of culture and relationship age in the relationship between customer-based corporate reputation (CBR) and customer loyalty using data from two service contexts (retailing and fast-food restaurants) in three countries (France, the U.K., and the U.S.) that differ with regards to two cultural values—uncertainty avoidance and time orientation. Results suggest that CBR has similar effects on affective and intentional loyalty in all three countries. However, culture interacts with relationship age, such that relationship age magnifies the effect of CBR in France, while relationship age suppresses CBR's effect in the U.K. and the U.S. The authors provide explanations for these effects based on cultural theories. Managerial and research implications are developed.     

Effects of mentoring functions on receivers' organizational citizenship behavior in a Chinese context: A two-study investigation

This research examines the relationship between mentoring functions received by employees and their organizational citizenship behavior (OCB), and the moderating effects of perceived quality relationships with mentoring function providers in China. Results of Study 1 from a sample of 385 supervisor-subordinate dyads reveal that role modeling received by protégés positively relates to their OCB, and perceived mentoring relationship quality moderates the association between career support received and protégés' OCB. Moreover, nonprotégés and protégés who receive high levels of overall mentoring functions perform more OCB than protégés who receive low levels of mentoring functions. Results of Study 2 from 258 supervisor-subordinate dyads show that role modeling received by subordinates positively relates to their OCB directed at individuals (OCBI) and at the organization (OCBO) while career support received positively relates to OCBO. Additionally, leader-member exchange moderates the linkages of role modeling with OCBI and OCBO.     

当代研究生恋爱的主要问题及对策

近几年,研究生的恋爱问题越来越突出,日益受到重视。本文通过分析研究生恋爱的主要特征和存在的主要问题,提出了解决研究生恋爱问题的相应对策。