Understanding relationship quality and online purchase intention in e-tourism: A qualitative application

This study explores the formation of relationship quality and online purchase intention in the service context of tourism, and a model is also introduced. This study tries to conceptualize a model based on a mediating mechanism of relationship quality that may be applied to understand online purchase intention in tourism. Learning the critical role of relationship quality in e-tourism can guide tour service providers to design different strategies for different online customers, and consequently achieve high customer online purchase to tourist service and product. In the proposed model of this study, the perceived incentive, perceived service quality, perceived ease of purchasing and perceived usefulness influence customer online purchase intention indirectly via the mediation of relationship quality. Additionally, five propositions are derived accordingly based on the proposed model and literature review. Finally, discussion, limitation and future research are also provided.     

The effect of social conflict on relationship loyalty in business markets

This study examines the impact of perceived social conflict on existing buyer-seller relationships. The results indicate that as the level of social conflict increases, perceptions about the loyalty of the relationship decrease. Perceived importance of the relationship had no impact on conflict or relationship loyalty. Ramifications of these findings for selling, sales management, and sales training are discussed.     

Examination of the effects of the relationship marketing orientation on the company performance

The research objective is to examine empirically the relationship marketing and its successful implementation in Turkish Beverage Companies. Three scales were used to generate the data. Relationship marketing scale, environmental factors scale and company performance scale. Some of the variables in questionnaire used as control variables that reflect company-specific characters namely, company size, business type and sales volume. First the main effect of relationship marketing orientation on company performance was assessed, and then the moderating effect of environmental factors on the relationship between relationship marketing orientation and company performance was estimated by using multivariate techniques.     

Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective

In spite of the fundamental nature of trade shows as venues for working on webs of vertical and horizontal relationships, the extant trade show literature neglected relationship and network context factors. Specifically, previous studies attributed superior trade show performance to internal resource conditions and hence failed to address the moderating influence of important contexts such as relationship assets and knowledge assets. This study adopts the contingent resource perspective and extends the literature by proposing that the main effect of trade show resources on trade show performance is contingent upon the firm's internal knowledge assets and its external relationship assets. Overall, the empirical evidence supports the contingency models. One major managerial implication for exhibitor managers is the need to adjust allocation of its trade show marketing resources according to market-based assets it possesses.     

The employee brand: Is yours an all-star?

In this article, a typology is presented which will help organizations better reflect the brand image they desire. The assisting typology is based on the extent to which employees know and understand the organization's mission, values, and desired brand image, and the degree to which they perceive their psychological contracts with the organization as being honored. Organizations can be classified as all-stars, rookies, injured reserves, or strike-out kings, based on the characteristics of a preponderance of their employees. As categorized, rookie organizations cannot deliver the desired brand image because most of their employees lack the knowledge and understanding to do so. Injured reserve organizations, on the other hand, cannot achieve the same because firm employees perceive their psychological contracts with the organization as having been violated, which renders the individuals unwilling and unmotivated. For their part, strike-out king organizations share rookie and injured reserve organizations' worst characteristics. Finally, and conversely, all-star organizations consistently deliver the desired brand image to others because their employees are both able and motivated to do so. To help firms attain this highly desired status, specific guidelines are presented herein which may help organizations become “all-stars” in their own right.     

The effects of relationship quality on customer retaliation

This research examines the effects of relationship quality (RQ) on customers' desires to retaliate after service failures. We posit that the effects of RQ are contingent upon the attributions customers make about the firm’s controllability over a service failure. Two competing hypotheses are examined and reconciled. The “love is blind” hypothesis posits that when low controllability is inferred, high RQ customers experience a lesser desire for retaliation than low RQ customers. On the other hand, the “love becomes hate” hypothesis specifies that when high controllability is inferred, high RQ customers experience a greater desire for retaliation than low RQ customers. The hypotheses are tested with a survey-based design and a partial least squares (PLS) model that incorporates a multiplicative latent construct.     

我国产业内贸易与产业结构升级之间关系的实证分析

随着国际贸易和经济全球化的发展,国际贸易已经从传统的产业间贸易发展为产业内贸易,而产业内贸易到底对我国的产业结构升级产生了哪些影响,也成为了学术研究的重要问题。本文采用G-L指数考察了近十年来我国的产业内贸易发展情况,同时分析了我国产业结构升级的过程,最后,通过相关性分析和回归分析对产业内贸易对我国产业结构的影响进行了实证分析并得出了相关结论。     

渠道理论中的"相互依赖"新模式--一个跨学科的研究框架

尽管渠道理论研究的焦点在不断转移--从渠道"效率和效益"转向渠道"权力和冲突",再到以渠道"关系和网络"为重心,但"相互依赖"始终都是一个核心的基础性概念.本文在跨学科的视野下,借用相对成熟的国际关系理论,阐明了渠道"相互依赖"关系新模式:渠道中的相互依赖通常都表现出非对称性,这影响着关系规范的安排;相互依赖的脆弱性是影响关系成员采取行动的关键因素;构建和谐的渠道关系的途径是走向"复合相互依赖",即渠道成员之间的多渠道联系、各个问题没有等级之分、(威胁)退出关系不发生作用.     

我国与马来西亚经贸关系的现状、问题与对策

我国和马来西亚是友好近邻,近年来双方在经贸领域进行了卓有成效的合作。两国之间的进出口呈现两位数的增长,工程承包和劳务合作也得到了蓬勃发展。马来西亚已成为我国在东盟最大的贸易伙伴。在进一步加强与马来西亚经济合作的过程中,应大力实施走出去战略,选择合适的产品开拓马来西亚市场,以合资和代理的方式进入,积极开展国际工程承包和劳务合作,充分发挥马来西亚华人组织在经济合作中的作用。     

出口机会与进口竞争对工业机器人企业的叠加影响：基于出口持续时间的视角

工业机器人企业是中国推动制造业数字化革命、抢占国际分工制高点战略的主力军,然而其出口持续时间平均不足1年,需引起高度关注。本文基于2000-2015年中国海关数据库和工业企业数据库的匹配数据,运用Cox风险模型分析了出口机会增大和进口竞争加剧对工业机器人企业出口持续时间的影响和作用机制。结果表明,出口机会增大更有利于延长企业出口持续时间,进口竞争加剧则提高了企业的退出率,这一结论在产品多样化程度低、产品核心度低、行业竞争小和市场集中度低的企业中尤为明显;出口机会与进口竞争,主要是通过企业生产率和技术创新的中介作用影响企业的出口持续时间;面对双重叠加影响,工业机器人企业应充分利用产品间的技术关联效应提高出口持续性。