The Effect of Word-of-Mouth Communication on Stock Holdings and Trades: Empirical Evidence From an Emerging Market

The purpose of this study is to investigate the relationship between investors’ satisfaction and intention and word-of-mouth communication. This study contributes to the ongoing debate on the relationship between investor behavior and word-of-mouth communication. Many studies are related to investors’ participation and individual investors’ asset allocation decisions that are instigated by their social community via word-of-mouth communication whereas this study directly investigates the relationship between investment satisfaction and intention and word-of-mouth communication. We emphasize how many factors are considered when making satisfactory investment decisions. Our results confirm the strong relationship between the satisfaction and intention of investors and word-of-mouth communication. This finding may be useful to regulators, investors and managers who seek to establish effective rules for stock holdings and trade.     

新就业大学生员工离职动因及其管理之浅见

如何降低新就业大学生员工的主动离职率,是那些接受大量大学生就业,处于高速发展阶段的高新技术企业迫切需要解决的问题。本文通过分析新就业大学生员工的群体特征,结合国内外离职动因理论,探讨了新就业大学生员工离职率居高不下的主要动因,并提出了有针对性的离职管理方略。     

Antecedents and consequences of logistics value: And empirical investigation in the Spanish market

In business practice and the academic study of logistics, the incorporation of concepts such as quality followed by value has been truly revolutionary. In addition, the use of information and communication technologies (ICT) has substantially modified the way inter-company relationships are managed. This has meant that logistics is no longer considered a routine, merely operational activity but a strategic variable which is a deciding factor in achieving customer satisfaction. There are, however, still a large number of companies which continue to ignore the differentiating potential of logistics and consider it to be a routine activity. Our contribution comes within the framework of this new perspective which is analysed on the basis of an emerging concept: logistics value. The objective of this study is to contribute to the knowledge on what logistics value consists of and how it is formed, in business to business (B2B) relationships in particular. On the basis of a theoretical framework obtained from the literature review of perceived value from a trade-off perspective, we carry out an empirical analysis to determine the antecedents and consequences of logistics value. Our results, through SEM analysis show that ICT, the benefits derived from supplier-customer relationship, logistics service quality and the sacrifices associated to logistics service delivery in terms of costs, contribute to creating logistics value which is the antecedent to the classic satisfaction-loyalty chain.     

ERP系统的使用者满意研究

ERP系统越来越成为企业获取竞争优势的必备基础,但国内外ERP系统的实施效果往往不尽如人意。ERP系统实施是个复杂的系统工程,涉及到企业的各个层面,如何测度其实施效果一直是业内热点话题。ERP系统就其本质是将管理思想固化其内的信息系统。因此本文在回顾国外对复杂信息系统实施测度研究的基础上,提出可借鉴使用者满意来测度ERP系统实施效果,并为今后实证研究奠定基础。     

上海大型综合超市调查发现与对策分析

上海超市经历二十五年的演变,从小超市发展到大型综合超市,出现了差异化发展趋势,外资以大型综合超市为主导,内资以中小超市为主导,各有优势与缺陷。本文首次公布了上海商学院管理学院市场营销系对上海普陀区六家大型综合超市的调查数据,提供了调查的七项发现,并指出了大型综合超市进一步发展的四大趋势与三点建议。     

新疆少数民族科技人员工作现状与满意度分析

新疆要调整经济结构、转变经济发展方式,最终实现跨越式发展的战略目标,就需充分发挥和调动科技工作者的积极作用。本文借助新疆科技工作者抽样调查资料,对新疆少数民族科技工作者的工作状况及满意度进行了分析。分析得出：新疆少数民族科技工作者比重较低、学历较低、年龄结构偏大;少数民族科技工作者主要集中在南疆,且科技成果少、工作强度较大、工作满意度低。针对这些问题,本文提出应采取调整收入分配制度、增加培训力度、搭建交流平台等措施来改善少数民族科技工作者的现状,以提高少数民族科技工作者对工作的满意程度。     

晋升激励、专业搭配与公共卫生服务满意度

提供高质量的公共卫生服务不但是现代政府的重要职责,也是国家治理能力的重要体现。随着中国经济发展进入新常态,干部考核评价机制不断完善,地方政府官员开始重视公共卫生等民生服务,同时,官员间专业搭配也成为影响民生服务质量的重要因素。文章将2013年中国综合社会调查数据与81个地级以上城市官员的相关信息进行匹配,将上任时年龄小于55岁的官员定义为"强晋升激励"官员,而将上任时年龄大于等于55岁的官员定义为"弱晋升激励"官员。研究发现：第一,具有"强晋升激励"的市委书记和市长都有助于改善城市公共卫生服务满意度。第二,在经济较发达、政府财力较雄厚和东部地区城市,官员晋升激励的积极效应更为明显。第三,在本研究样本中,市委书记和市长"经管—理工"的专业搭配模式是提高城市公共卫生服务满意度的积极因素。在考虑了测量偏误、地区异质性、遗漏变量、样本代表性问题,并经过安慰剂检验后,文章的主要结论依然保持稳健。本研究不但有助于我们更深入地理解中国城市间公共卫生服务质量的差距及其决定因素,而且也启发我们从改善官员治理的角度来提高公共卫生服务质量,以及应对突发性公共卫生事件的能力,从而有效推进中国经济健康可持续发展。     

Care management to improve retail customers' and employees’ satisfaction

In retailing, ongoing management is needed to avoid compromising customer relationships and organizational performance because of consumers' or employees' dysfunctional behavior. This paper contributes to understanding how care management strategies can improve in-store experiences for customers and employees by adapting the Chronic Care Management (CCM) theory to retailing. Across two studies, one on customers (Study 1) and one on retail employees (Study 2) we show that empowerment reduces dysfunctional behavior, enhancing satisfaction. Furthermore, we demonstrate that customers' and employees’ emotional bond with the retailer (i.e., store attachment) moderates the relationship between dysfunctional behavior and satisfaction, buffering dissatisfaction from dysfunctional behavior.     

Tourism image, evaluation variables and after purchase behaviour: inter-relationship

Numerous authors have pointed out the influence of tourism image on consumer behaviour. Tourism image will also exercise some influence on the quality perceived by tourists and on the satisfaction obtained from the holiday experience. This paper focuses on the relationship between the image of a destination as perceived by tourists and their behavioural intentions, and between that same image and the post-purchase evaluation of the stay. We will also examine the relationship between quality and satisfaction and between these variables and the tourist's behaviour variables. We place the accent on a joint analysis of these relationships, using a structural equation model. The results of the empirical study show that tourism image is a direct antecedent of perceived quality, satisfaction, intention to return and willingness to recommend the destination. The role of image as a key factor in destination marketing is thus confirmed. With reference to the other relationships, on the one hand, it is confirmed that quality has a positive influence on satisfaction and intention to return and that satisfaction determines the willingness to recommend the destination. However, the influence of quality on ‘willingness to recommend’ and the influence of satisfaction on ‘intention to return’ cannot be corroborated. In this sense, further research could be necessary.     

The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity

This study aims to examine the influence of an international airport's physical environment on passengers' delight and satisfaction. This study also aims to assess the moderating role of national identity on the relationship between physical environment and passengers' delight and satisfaction. A convenient sampling technique was used to select the sample. A total of 271 questionnaires distributed at Kuala Lumpur International Airport, Malaysia were used for data analysis. The result from the structural analysis suggests that physical environment in an international airport influences passengers' delight and satisfaction. Moreover, national identity portrayed in airport moderates the relationships between physical environment, passengers' delight and satisfaction. Overall, findings of this study extends the understanding of physical environment, passengers' delight and satisfaction and national identity in the context of an international airport and offer implications for international airport authorities. Discussions and implications for airport practitioners, limitations, and suggestions for future research are also provided.