UGG Australia公司战略分析(英文)

Ugg boots have developed from Australian generic products to global luxury footwear, and UGG Australia has become a worldwide famous brand through the marketing strategy of celebrity seeding. The strengths of UGG Australia are strict quality control, constant innovation and strict material selection. At first, Ugg was only a pair of ugly boots which looked like using sheepskin with wool to wrap feet. This kind of boots was thick and stupid, but quite light and warm. By the end of the 1990s, more and more people wanted to enjoy a more casual lifestyle and Ugg became the symbol of this lifestyle. UGG Australia tries best to provide consumers with not only a pair of comfortable boots, but also a relaxed, casual and luxurious lifestyle (News, 2008). The fashion industry is hypercompetitive and constantly changing. That is to say, UGG Australia should try its best to be different from its rivals to satisfy customers' changing needs or unique preferences. For this reason, differentiation is the optimal generic strategy for UGG Australia's business in the US. Carrying out differentiation strategy means that value is provided to UGG Australia's customers through the unique features and characteristics of Uggs (Roney, 2005). As a result, superior quality, fantastic design and an image of prestige or status are the bases of UGG Australia's uniqueness.。     

A tabu search heuristic for redesigning a multi-echelon supply chain network over a planning horizon

This paper addresses the problem of redesigning a supply chain network with multiple echelons and commodities. The problem belongs to a comprehensive class of network redesign problems previously introduced in the literature. Redesign decisions comprise the relocation of existing facilities to new sites under an available budget over a finite time horizon, the supply of commodities by upstream facilities, the inventory levels at storage facilities, and the flow of commodities through the network. The problem is modeled as a large-scale mixed-integer linear program. Feasible solutions are obtained by using a tabu search procedure that explores the space of the facility location variables. The latter prescribe the time periods in which changes in the network configuration occur. They are triggered by the setup of new facilities, which operate with capacity transferred from the existing facilities, and by closing the latter upon their entire relocation. As the problem is highly constrained, infeasible solutions with excess budget are allowed during the course of the search process. However, such solutions are penalized for their infeasibility. Computational experiments on realistically sized randomly generated instances indicate that this strategic oscillation scheme used in conjunction with tabu search performs very well.     

Developing an integrated approach for the strategic monitoring of regional spatial plans

Monitoring is a challenging and fundamental issue within planning processes, yet there is little understanding as to whether plans achieved their goals in guaranteeing sustainable development on a territorial level. Follow-up of spatial planning is rather difficult due to insufficient methodologies, deficiencies in plans’ contents and resource limitations. The main goal of this research is to develop and test a conceptual framework to support the development of effective indicator based regional spatial plans’ (RSPs) monitoring systems. The conceptual framework includes indicators with distinct purposes and has the following features: (i) it establishes links between RSPs, their strategic environmental assessment and monitoring indicators; (ii) it incorporates the contribution of other existing monitoring systems in the regions; and (iii) it defines specific indicator selection criteria. In order to inform the development of the conceptual framework we: (i) review international practice of RSP monitoring; (ii) analyse the features of current Portuguese RSPs; (iii) test the conceptual framework using the RSP and the regional sustainability indicator system of the Algarve region (Portugal) as a case study. Two types of indicators were developed - output/implementation and results/effects - for improving the identification of cause-effect relationships between RSP implementation and associated territorial effects; although this is a continuing challenge, given the strategic nature of RSPs. The usefulness of the conceptual framework was demonstrated in the definition of monitoring indicators for the Algarve's RSP, as well as in the integration of an existing regional sustainability monitoring system.     

Intra- and interorganisational learning processes: an empirical comparison

The organisational learning literature has so far focused primarily on intraorganisational learning processes. However, during the last 10 years or so, a growing number of organisational learning studies have focused explicitly on interorganisational learning. So far this literature has concentrated on the requirements for such learning. Little attention has been devoted to examining the potentially unique dynamics of interorganisational learning processes. Consequently, few if any studies have examined whether interorganisational learning processes differ from traditional intraorganisational learning and, if so, in what respects. The purpose of this paper is to make an empirical comparison between intra- and interorganisational learning processes by drawing on a longitudinal qualitative case study of experiential learning processes within and between a business organisation and its partners, continued over a period of 3 years.     

Continuous strategic sourcing

This article is based on a specific situation and competence analysis research project. The objective of the project is to point out possible action areas for improvements and potential competence areas; areas that should be integrated in the company's future strategic work. In the long term, the objective is to develop specific tools that can support a company's decision processes when in and/or outsourcing. The specific tools form the basis for the development of a conceptual framework that may facilitate the work with and the understanding of strategic in and outsourcing.During recent years new theories on SCM, outsourcing, supplier cooperation, etc. have emerged. Each theory has its own specific basis seeking to give solutions to problems concerning how to use and cooperate with suppliers. All theories, however, seek to solve a well-known problem within economic theory. Thus, the issue on division of labour and specialization is well known (Foretag i netwark, Stockholm, Studieforbundet for Naringsliv och Sammhallet, 1982; Joint Venture: theoretische und empirische analyse unter besonderer berücksichtigung der chemischen industrie der schweiz. Verlag Rugger, Germany, 1989). From an economic point of view it is a question of reaching the situation with the lowest production and transaction costs (Handbook of Industrial Organization. Amsterdam, 1989, pp. 135).     

从经济全球化角度来看企业战略联盟

经济全球化趋势日渐明朗,在经济全球化大趋势下我国企业如何利用机遇发挥自身优势,通过企业战略联盟实现跨越发展,是当前学术界与企业共同关注的问题。本文阐述了经济全球化、战略联盟的涵义,分析了经济全球化为我国企业带来的重大机遇与挑战,并探讨了经济全球化对我国企业进行战略联盟的影响,最后提出我国企业在经济全球化环境下进行战略联盟实现快速发展的相关建议。     

What drives firms’ intent to seek strategic assets by foreign direct investment? A study of emerging economy firms

What drives firms, particularly those from emerging economies, to engage in competitive catch-up with world leaders? We study the first step leading to catch-up, namely the managerial intent to acquire strategic assets that help closing the gap. Theoretically grounded in the awareness–motivation–capability (AMC) framework of competitive dynamics, we identify key factors contributing to firms’ strategic intent to catch-up by acquiring strategic assets abroad. Using a sample of 154 Chinese firms, we find that firms’ strategic assets seeking intent of foreign direct investment is influenced by their exposure to foreign competition, their governance structure, and relevant financial and managerial capabilities.     

对我国能源安全战略问题的思考

能源安全是能源供应安全和能源使用安全的有机统一,能源安全的重要性已得到国际社会普遍认可。随着中国经济飞速发展带来的巨大的能源需求,国内能源供应将面临潜在的总量短缺,尤其是石油、天然气供应将面临结构性短缺,能源使用与环境保护之间的矛盾呈恶化趋势。我国应从海外开拓、国家石油战略储备、节能降耗、能源结构转换与新能源开发利用等战略方面采取有效对策,保证充足的能源供应,构筑可持续发展的社会。     

国际策略情境、国际双元学习与后发企业创新赶超

整合国际策略与双元学习理论，构建国际策略情境、国际双元学习的平衡和联合与后发企业创新赶超之间的关系模型。基于长三角地区327家外向型制造企业（高新技术企业）问卷调查数据，发现国际策略情境以及国际双元学习平衡和联合均显著正向影响企业创新赶超，国际策略情境对国际双元学习平衡和联合均具有显著正向影响，并且国际双元学习平衡和联合均在国际策略情境与创新赶超之间具有部分中介作用。研究结果揭示了国际化视域下双元学习与后发企业创新赶超的内在影响机制，延展了企业国际化、组织学习和创新赶超等相关领域理论空间，对于本土企业有效实施创新赶超具有启示意义。