User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews

This study examines how people cope with the user-generated product reviews (UGPRs) found on various websites where anonymous web users post and share their personal product usage experiences. Based on information processing model of communication, we postulate that there are source, message, media, and receiver factors to influence individuals' psychological processing of the UGPR messages, and its subsequent behavioral outcomes. A survey was administered by a professional market research firm to 262 randomly selected US residents from 18 to 55 years old. Consistent with the predictions, the results of the structural equation modeling analysis showed that the perceived source expertise, message objectivity, website credibility, and receiver–source similarity had positive and direct impacts on the perceptions of UGPR usefulness, which, in turn, positively influenced individuals' willingness to share product reviews with others. A series of causal model invariance tests also confirmed that the findings were statistically invariant across different subgroups divided by such factors as product categories, websites, subjective product class knowledge, past UGPR experience, and the susceptibility to informational influence.     

Outward FDI and Home Country Exports: Theoretical Approaches and Empirical Evidence

This article reviews the growing body of literature that empirically analyzes the impact of outward FDI on home country exports. Focusing the analysis on the various types of studies and identifying the methods used and the countries analyzed, this study allows us to identify gaps in the literature and make suggestions for future research. Future research efforts should focus on more disaggregated data, particularly at the firm and product levels, and adopt a multilateral approach, which is essential for a complete analysis of the relationship between FDI and exports.     

跨国公司撤资研究的述评与展望

随着跨国公司不断地在全球范围内进行直接投资和调整布局,由此引发的撤资行为逐渐受到一定的关注。尽管现有研究成果十分丰富,但作为国际商务活动的跨国公司撤资行为仍然没有得到应有重视和充分解释。本文从跨国公司撤资的含义与类型、动机与原因、影响与对策等方面对国内外现有研究进行梳理,评述了相关研究的进展与不足,并提出未来应该从微观层面对撤资行为进行多学科交叉研究,构建完整的跨国公司撤资理论体系。     

国内旅游品牌研究综述

在中国旅游业迅速发展的背景下,旅游品牌对于旅游业发展具有重要指导意义。对近十年国内旅游品牌研究作了文献综述。国内对于旅游品牌研究主要集中在品牌构建、品牌创新、品牌营销、品牌竞争力提升、评价指标体系构建等方面;研究方法由定性描述走向定量评价;研究区域主要集中于东部、中部,以城市旅游为主,近年来也出现不少乡村旅游的文章。通过对国内旅游品牌的研究述评,以探明旅游品牌研究方向。     

电量电费复核的必要性

从技术和政策层面对电量电费复核内容和不重视的现状及其产生的原因进行了归纳和总结。通过列举多个案例的效益分析,呈现每个案例后果的不可忽视性,说明对电量电费组成的每项内容的复核都很重要和必须,以此促进各行各业对电量电费复核内容的全面重视。     

Event segmentation: A review and research agenda

Event academics and practitioners have long recognized the importance of segmenting event attendees. Despite a relatively long level of enquiry into event segmentation, there is little consistency in the methods, data analysis techniques and segmentation variables that are used. A review of 120 event segmentation studies incorporating an attendee-orientated approach was conducted to identify how event attendees are currently segmented. This study will serve as a reference guide to current event segmentation researchers on the segmentation approach/s and data analysis techniques utilized in previous studies. Recommendations for future research are suggested.     

中国古代旅游研究综述

20世纪30年代以来,关于中国古代旅游研究的成果陆续出现,目前尚无有关研究的全面综述。该文分别对早期中国古代旅游研究以及中国古代旅游文学、旅游史、旅游文化、旅游地理与旅游经济研究现状做了概要梳理,并以中国知网期刊论文为数据来源进行统计分析,认为1997年以后中国古代旅游研究有所发展,现有成果的研究重点分别为中国古代以及明清、唐宋旅游,长江中下游地区旅游,旅游史、旅游文化与旅游文学。基于以上梳理与分析,研究认为中国古代旅游研究的进一步发展需要突破视域、理论、方法以及实用性评价标准的局限。     

企业技术创新的系统观与全面观

企业要获得持续的竞争优势,必须坚持全面和系统的技术创新。技术创新的系统观要求企业内外创新要素的系统集成,全面观则要求企业内不同创新形式的有机协同。基于创新管理理论的最新进展,文章分析了企业技术创新系统现与全面观的基本内涵。     

国内外科技旅游的发展及研究综述

随着全球旅游业的迅猛发展、科学技术的不断进步、“科技”与“旅游”的逐步结合,科技旅游蓬勃兴起,已成为现代旅游业的重要组成部分,并在旅游实践中发挥着越来越重要的作用。文章针对国内外科技旅游发展情况及研究状况进行了综述,并结合国内外科技旅游发展及其研究的对比分析,对我国科技旅游的开发研究进行了展望。     

国内外养老地产发展文献综述

在中国人口老龄化加快的背景下,探讨如何建立养老地产体制显得尤为迫切。国外养老地产发展相对较早,有着丰富的经验。文章对国内国外的学者在养老地产方面的研究做一个归纳与总结,试图为国内学者后续研究提供线索和框架,对政府部门和我国养老地产投资者提供理论指导和借鉴。