Mobile Technology: An Exploratory Study of Hotel Managers

Hospitality businesses provide a natural context for mobile technology, especially given the dynamic nature of the business, the size and complexity of many hotel operations, and the need to have managers visible and overseeing multiple areas of the business (and sometimes, multiple properties) concurrently. To explore the potential for mobile technology in hospitality business contexts, we surveyed 70 full-service hotel property managers. The survey was based upon two theoretical frameworks: technology adoption model and innovation diffusion theory. Specifically, this study addressed (a) hotel property managers’ intentions to use mobile technology at work, (b) factors influencing their intentions, (c) their suggestions for implementing mobile applications in different departments, and (d) demographic characteristics of those who are inclined to adopt certain types of mobile applications. This study identified the top opportunities for mobile applications and found adoption differences based upon the respondents’ demographics as well as the factors of perceived enjoyment and relative advantages as significant determinants of hotel property managers’ intentions to use mobile technology. This study concludes with recommendations for industry practitioners and suggestions for future research opportunities related to mobile technology adoption and usage in hospitality.     

Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period

Retailers and their supply-chain partners should reconsider their competitive advantages in today's technology-enhanced environment and search for opportunities to collaborate. Mobile applications have emerged as a special form of e-commerce that provide convenience for consumers by saving time and effort. In the pandemic days, people prefer using mobile applications in particular to order food from restaurants and protect themselves from COVID-19. Even though there are many previous studies regarding mobile application usage, they have investigated the antecedents of mobile app adoption. Today, consumers already have adopted them, yet there is a need to understand the outcomes of mobile application usage, especially for mobile food-ordering apps (MFOAs). To fill this gap, this study first positions the MFOAs among other mobile food applications regarding their business models. Then, a structural model was developed and tested by focusing on the outcomes of MFOA usage. A survey of 217 participants was conducted, and the data were analyzed using partial least squares path modeling (PLS-PM). The main contribution of the results is the finding that MFOA satisfaction plays a critical role in developing restaurants' brand satisfaction and loyalty. Thus, brands should cooperate with MFOA providers.     

Understanding and facilitating sustainable agricultural practice: A comprehensive analysis of adoption behaviour among Malaysian paddy farmers

With the increased stress on sustainability and food security, in addition, the need toward halting environmental deprivation has focused attention on Individual farmers subjectively perceive the attributes of SAP and their subsequent benefits. Qualifying this knowledge is important, but past efforts have largely been unsystematic. This research paradigm purpose is to observe the influence of Malaysian paddy farmer’s adoption intention towards sustainable agriculture.This systematic study assesses the structure of perceived Awareness of sustainable agricultural practices. A convenient sampling technique was used to select the sample. A total of 132 questionnaires was distributed to Malaysian Paddy farmers, around the Malaysian state which was used for data analysis. The result from the structural analysis suggests that the results of confirmatory factor analysis indicate that the most robust. Moreover, technology-aided communication described as moderates the relationships between Attitude, subjective Norm, Perceived behavioral control and intention.Overall, findings of this study extend the understanding, to link noneconomic benefits to profitability to the attribute of relative advantage. Our work represents a guide to assist change agents to evaluate farmer perceptions at different locations systematically. This structured method will help effectively to design and promote sustainable agriculture and other green agricultural innovations. Discussions and implications for Malaysian paddy farmers, limitations, and suggestions for future research are also delivered in the line of this research study.     

微信支付采纳意愿实证分析

微信支付是一款新的移动支付创新产品,它是由腾讯公司旗下知名移动社交通讯软件微信及第三方支付平台财付通联合推出的。针对微信支付采纳意愿问题,通过问卷调查的方式,构建出微信支付采纳意愿模型（TAM模型）,分析得到信任、感知风险、感知有用性和网络外部性四个因素对微信支付采纳意愿有显著影响,最后给出一些建议,有助于腾讯微信支付有针对性地改进服务,吸纳更多消费者采用微信支付。     

分布式创新参与者动机对行为的影响机制:以开源社区为例

开源社区是分布式创新的典范,开源社区参与者知识创新动机与行为备受关注。以我国330名开源社区参与者为对象,运用结构方程模型研究了参与者动机对行为的影响机制。研究结果表明:学习动机、交流动机、兴趣动机和职业发展动机依次通过有用性感知和参与意向间接激发参与行为;动机对行为影响大小的排序为职业发展动机、兴趣动机、学习动机和交流动机。职业发展动机除间接影响参与行为外,还会直接增进学习动机和交流动机。比较研究模型和竞争模型的拟合结果可知,研究提出的"动机-行为过程"分析框架明显优于传统的"动机-行为"框架。     

Antecedents and Consequences of Consumers' Attitude toward Social Commerce Sites

Drawing upon technology acceptance model (TAM), this study investigates the antecedents and consequences of consumers' attitude toward social commerce sites. In addition to the antecedents of perceived usefulness and perceived ease of use from TAM, the study includes such factors as perceived trust, perceived shopping enjoyment, perceived shopping risk, and perceived social presence. The study results suggest that consumers' attitudes toward social commerce sites are significantly impacted by perceived usefulness, perceived ease of use, perceived shopping enjoyment, and perceived shopping risk. The study also finds that consumers' attitudes toward social commerce sites significantly influence the effects of e-word-of-mouth (eWOM) intention, intention to return, and e-purchase intention. This study provides an integrative approach to evaluating antecedents and consequences of consumers' attitude toward social commerce sites. Limitations and future research are discussed.     

Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology

ABSTRACT

Although mobile payment (MP) represents a possibility for traditional brick-and-mortar US retailers to enhance the quality of customer service, mobile payment adoption in the US has lagged, with research regarding this phenomenon in the US seemingly in its embryonic stage. The current study contributes to the literature on mobile payment adoption in the US by investigating the factors on US millennial consumers’ use of mobile payment technology, operationalized in the study as tap-and-go payment systems. The study mirrors a study of the acceptance of mobile shopping technology among German consumers, with some extension. The study incorporated mobile payment risk perception, system trust, and socio-cultural influence into an extended technology acceptance model (TAM) to explore this issue. Results from a survey conducted among 357 US Millennials indicate that perceived ease of use of MP (PEOUMP); perceived usefulness (PUMP); and risk perception all influence attitude toward mobile payment (AttMP). System trust, socio-cultural influence, and AttMP all influence MP use intention. The paper discussed the limitations of the study and future research directions.     

基于技术接纳模型的顾客网络抱怨意向实证研究

本文在总结传统抱怨影响因素的基础上,基于互联网络环境,以技术接纳模型(TAM)为理论依据,对影响顾客网络抱怨的影响因素进行有效的实证研究,结果表明,网络抱怨的有效性和易用性是顾客选择网络抱怨的有效影响因素。     

基于TAM的内在感知对影响农户不同节水灌溉技术采用的研究*——以甘肃张掖市为例

[目的]节水灌溉技术采用率低下是制约干旱半干旱地区农业发展的瓶颈,农户作为技术采用的微观主体,如何激励农户采用节水灌溉技术、提高技术采用率是有关实践研究待解决的问题,以往研究大多关注社会因素对技术采用的影响,心理层面即感知影响方面的研究不足。[方法]文章以甘肃省张掖的547份农户调查问卷为例,根据农业技术采用特点对已有技术接受模型(TAM)进行调整与扩展,运用二元Probit回归模型实证分析了内在感知对农户节水灌溉技术采用的影响。[结果]感知有用性、感知易用性是农户对节水灌溉技术认知的内在约束,节水效果、经验交流对农户采用膜下滴灌技术产生显著的正向影响;增产效果、技术有用性对农户采用低压管灌技术产生显著的正向影响;感知社会规范是农户个体社会网络的认知,亲朋使用、邻里使用感知均对农户采用不同节水灌溉技术产生显著的正向影响。农户对节水灌溉技术的采用除受这些因素影响以外,还受到户主性别、年龄、教育、家庭人口总数、健康的影响。[结论]推行技术补贴制度,加大农技推广服务,充分发挥集体行动影响力对提高节水灌溉技术的认知和采用具有重要作用。