跨境电商进口视角下我国消费者购买意愿的影响因素

近年来,随着我国人均收入水平的不断提高、网民规模的逐渐壮大以及信息和物流技术的成熟,跨境电商进口在我国进口总额中所占比例逐渐增大。文章以问卷调查数据为依据,采用TAM模型和回归分析法,分析跨境电商进口视角下我国消费者购买意愿的影响因素以及各因素对消费者购买意愿的影响程度。结果发现商品性价比是影响我国消费者购买意愿的最主要因素,其次是感知信任和购物环节体验,而感知风险与购买意愿有着明显的负相关关系。由此,提出了严控进驻商家资质和产品品质、改善购物环节体验、完善消费者保护机制、净化网购环境等有利于提高消费者购买意愿的建议。     

Antecedents of consumers’ intentions to upgrade their mobile phones

The fourth generation (4G) mobile phone will soon be launched. Marketers need to know which factors determine whether customers choose to upgrade their mobile phones, as this will affect the diffusion of third generation (3G), 4G, and Worldwide Interoperability for Microwave Access phones. This study integrates pre- and post-adoption theories, upgrading, and value-based theory to examine plans to upgrade to a newer model mobile phone among second generation (2G) and 3G mobile phone users. The empirical results show that the technology acceptance model fails to explain consumers’ intentions to upgrade in sequence. Although customers perceived next-generation mobile phones as being easier to use and more useful than their current model phones, this did not directly influence them to upgrade. When users were satisfied with their current model, they were not willing to upgrade to a newer generation model. Moreover, value assessments affect users’ plans to upgrade to next-generation mobile phones.     

Consumer Acceptance of Cloud Computing

To date, little research has focused on the consumer's perspective of cloud computing acceptance. Thus, this article explores the drivers of voluntary consumer acceptance of cloud computing in a sample of Moroccan students. Results indicate that in addition to ease of use and perceived usefulness, structural trust is important for voluntary cloud computing acceptance. However, unlike prior studies, results indicate that perceived ease of use has a stronger effect on intention to use cloud computing, than perceived usefulness. The results of this study contribute to theory and provide strategies for cloud computing service providers to attract and retain individual consumers.     

在线支付客户接受度的影响因素研究

在线支付是电子商务系统中一项关键功能,由于在线支付流程设计、技术安全等因素,对在线支付产品的推广和营销方式一直处于探索极端。本文在对接受能力强的大学生群体调查研究的基础上,提出了在线支付产品的推广思路。     

基于TAM模型和感知风险的消费者网上购买行为研究

TAM模型已经成为最有影响的接受信息系统的研究模型之一,曾得到多种理论和模型的支持,并在不同背景下被普遍应用。感知风险是从心理学领域引入营销学领域的一个概念,用于解释消费者购买行为。本研究将在TAM模型框架下增加感知风险这一变量,以揭示消费者的网上购买行为。     

O2O模式下消费者购买意愿影响因素研究

基于技术接受模型构建了O2O模式下消费者购买意愿影响因素的理论模型,重点研究在O2O模式下影响消费者购买意愿的关键性因素及其各因素之间的关系。结果表明：用户体验、信任、感知有用性和感知易用性对O2O模式下消费者购买意愿有正向影响关系;感知风险对O2O模式下消费者购买意愿有负向影响关系;感知易用性对感知有用性有正向影响关系;信任和用户体验对感知风险有负向影响关系。     

Human factors affecting university hospitality and tourism students' intention to use e-learning: A comparative study between Egypt and the UK

ABSTRACT

The main purpose of this study is to apply the technology acceptance model in examining two human factors (i.e., engagement with e-learning, self-efficacy) influencing university hospitality and tourism students' intention to use e-learning in two different higher education contexts: Egypt, as an example of a developing country, and the United Kingdom (UK), as an example of a developed country. A total of 600 online questionnaires were sent to a convenience sample of university hospitality and tourism students. Among the questionnaires returned, 442 were usable ones, representing a response rate of 73.7%. The results from structural equation modeling show that student engagement with e-learning and e-learning self-efficacy had significant effects on both the Egyptian and UK students' intention to use e-learning platforms through the mediating variables of perceived ease of use and perceived usefulness. Additionally, gender and background were significant factors affecting students' intention.     

Understanding museum visitor satisfaction and revisit intentions through mobile guide system: moderating role of age in museum mobile guide adoption

Drawing from the extended technology acceptance model, we develop and test a model that links the perceived characteristics of mobile guide system to visitor satisfaction toward mobile guide system and its effect on overall museum experience. Data were collected from 408 museum visitors who have used mobile guide system in National Museum of Korea. The results found that perceived usefulness (PU), perceived enjoyment, and perceived interactivity had direct positive effects on visitor satisfaction toward mobile guide system. In addition, we found the moderating role of age between PU and satisfaction toward the mobile guide system. Furthermore, this study revealed that the experience of using museum mobile guide system was significantly associated with the overall experience of visiting the museum.     

Determinants of Online Shopping Influencing Thai Consumer’s Buying Choices

With the ease and availability of high-speed Internet service, online shopping is increasing rapidly. Consumers are moving to more intensive use of the Internet as the technology becomes more accessible, the availability of information increases, and the ability to interact through the Internet evolves. The success of online businesses relies heavily upon its ability to attract customers to complete purchase transactions on their websites. Even though the number of people who use the Internet every day and visit various shopping sites increases daily, it is interesting to note that quite a few of them still hesitate to purchase online. This study intends to examine what factors play a crucial role in encouraging or discouraging consumers in Thailand from shopping online. The findings from this study should help online businesses better understand the mindset of Thai consumers and find ways to improve websites in order to attract more customers.     

Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

ABSTRACT

The sharing economy literature has largely concentrated on the examination of peer-to-peer accommodation platforms such as Airbnb, with little attention paid on other innovations in collaborative consumption. This study investigates consumer adoption of the Uber mobile application through lenses of two theoretical models – Diffusion of Innovation Theory and Technology Acceptance Model. The results suggest that relative advantage, compatibility, complexity, observability, and social influence have a significant influence on both perceived usefulness and perceived ease of use, which in turn lead to subsequent consumer attitudes and adoption intentions. This study demonstrates the integration of the two classic adoption theories.