Assessing the impact of patent infringement on new product sales

In order to assess the impact of patent infringement on the growth of a new product, a model is developed through the intervention model development processes of Box-Jenkins and Box-Tiao. Physical interpretations of model parameters and determination of associated damages suggest that the model can provide a sound basis for analyzing patent infringement disputes.     

A brief technology assessment of the Carbon Dioxide effect

Significant increases in atmospheric carbon dioxide are occuring as a result of fossil fuel combustion. More than a four-fold increase over preindustrial levels may occur by the year 2100. Heating of the atmosphere, changes in precipitation patterns and global storm paths, and other resulting effects are sure to cause significant social changes. This article is essentially a methodological case study demonstrating a useful but inexpensive type of technology assessment. It summarizes current research findings on “the CO₂ effect,” and presents hitherto unpublished findings that resulted from a brief but systems-oriented approach. These findings suggest that most published forecasts of phenomena associated with a CO₂ buildup may be systematically low because various positive feedback relationships are not reflected.     

我国会计类核心期刊的现状分析与启示——兼论《上海立信会计学院学报》的改进

文章分析了国内14种会计类核心期刊的现状,在此基础上,探索了《上海立信会计学院学报》改进与发展之路,以期为国内会计类学术刊物与财经类高校学报的规范与发展提供有益的启示。     

关于高校内部审计发展的思考

本文对高校内部审计发展的现状进行了分析,指出了目前高校内部审计存在审计机构独立性差、审计领域较窄、审计质量不高等问题,探索了高校内部审计发展的必要性,并为高校内部审计的发展重新定位,提出了建立审计委员会、财务审计与管理审计并重、开展风险导向审计、提高内部审计质量等建议。     

Technological substitution in the United States pulp and paper industry: The sulfate pulping process

This paper presents an econometric analysis of the diffusion of the sulfate pulping process throughout the U.S. pulp and paper industry. A dynamic equilibrium, Gompertz diffusion function is employed to derive a multivariate estimation model which incorporates more information than the traditional approach of estimating the growth rate function alone. The empirical results suggest that the econometric approach provides a useful integration of the technological diffusion process and the comparative static theory of demand. The sulfate pulping process is projected to continue capturing market share at a relatively rapid rate, and could account for 90% or more of total U.S. woodpulp production by the year 2000.     

The new logic of Japan's young generations

Through daily use of computer games and advanced cartoonized learning, the lower teen generation in Japan has developed an unprecedented ability for instantaneous contextual gestalt-based decision making and high-speed multidimensional simultaneous thinking. This is a radical departure from the sequential logic of older generations. This is a conclusion we can reach after examining the voluminous data available from a new research institute in Japan. The data also indicate that the young adult generation has developed unique strategies of life, which are fascinating but difficult to understand in the framework of our traditional logic but make sense as a transition to the logic of the lower teen generation.     

惟平惟准 近知近仁——兼评山东工商学院校训

“惟平惟准,近知近仁”含义丰富,对于人生、市场乃至各类管理,都是一个极则。平准是平均、平衡、协调。平,有平衡、平和、平均、平等、太平、和平等意;准,有准的、准则、准绳、标准等意。知是智慧,仁是仁慈。“惟平惟准,近知近仁”要求思维处事讲究利用高标准力求平衡,自强不息。高标准就是大智慧、大仁义和大勇猛等品性,是高级人才的优秀素质。     

Industrial life cycles and learning curves: Interaction of marketing and production

The price-oriented experience curve has been widely utilized as a model to design marketing strategies. Yet, it is cost over which many firms exercise the most control. This article explores the cost-oriented learning curve in conjunction with the product life cycle model as joint strategy constructs. Implications of variations in the learning curve parameters are examined.     

Marketing versus public relations in selling nuclear power

All too often, the terminology and practices of public relations are used when marketing is what is really needed. This misapplication appears most often when a concept, an idea, or an intangible product is involved. Webster defines public relations as: relations with the general public through publicity; those functions of a corporation, organization, branch of military service, etc., concerned with informing the public of its activities, policies, etc., and attempting to create favorable public opinion.This definition implies a general, ongoing effort to supply information supporting the image of an organization. There is, however, a considerable difference between this kind of activity and the specific, overt process of marketing. This difference has been particularly apparent in attempts of public utilities to “sell” nuclear power plants. Utilities, of course, are monopoly suppliers and, as such, must seek a favorable image in the community. Thus, when public opposition to nuclear power plants mounted, many utilities responded with stepped-up public relations programs; the method they knew best. This article examines the experience of several utilities in locating nuclear plants and suggests how marketing techniques might be used in selling this intangible product.